# Mercemur > Mercemur is a multi-tenant commerce platform for merchants selling physical goods, digital products, and subscriptions, with zero transaction fees: Mercemur never takes a cut of a sale. Stripe, Razorpay, Dodo Payments, and Adyen are built in for payments, ShipRocket and ShipEngine for shipping, and pricing is usage-based rather than a percentage of revenue. The full text of every page indexed in https://mercemur.com/llms.txt, in sitemap order. Each section names the page's canonical URL and last-modified date; the same content is served per page at the URL plus `.md`. --- ## Mercemur, Commerce Infrastructure for the Internet Source: https://mercemur.com/ (updated 2026-09-15) Commerce infrastructure for ambitious brands ### Commerce Infrastructure for the Internet One commerce core for storefronts, orders, customers, inventory, payments, marketing and operations. Use Mercemur out of the box, extend it through APIs, or shape an enterprise deployment around your infrastructure requirements. Start managed. Scale dedicated. Integrate anything. [Start free](https://mercemur.com/signup) [See pricing](https://mercemur.com/pricing) Why merchants switch As merchants grow, the platform that helped them launch often becomes the constraint. The storefront starts to feel generic. Payments are stuck on whatever the platform supports. Shipping is locked to one carrier. Email lives in a third-party tool that does not know what a customer bought. Pricing rises with every new app you add. The platform that helped you launch becomes the thing holding you back. Stripe Razorpay ShipRocket One connected platform #### The full commerce stack, in one place. Mercemur brings together a no-code storefront builder, Stripe, Razorpay, Dodo and Adyen payments, ShipEngine and ShipRocket shipping, Resend email, and digital products as a first-class catalog type—all on a multi-tenant foundation. You ship once. The platform handles the rest. Everything included #### What you get on launch day A custom storefront with your colors, fonts, logo, and favicon Five page templates (Home, Shop, Blog, About, Contact), each with a section library of 21 pre-built blocks Products with variants, multi-location inventory, and cart-time reservations Multi-currency, multi-region pricing with per-region tax rules Stripe, Razorpay, Dodo Payments, and Adyen connected ShipRocket for India shipping ShipEngine for international shipping Manual fulfillment for in-store pickup and orders you ship yourself Email campaigns and transactional email through Resend Audience filters that target real customer groups, recent orders, and regions Open and click tracking with first-touch attribution Abandoned cart recovery flows Built-in analytics for sales, top products, conversion, customer lifetime value, refund rate, and abandoned cart rate GA4 and Meta Pixel integration on the storefront Multi-language storefront with country-based routing Custom CMS pages with their own SEO meta Verified-purchase product reviews with merchant moderation Customer accounts with order history, wishlist, product compare, saved addresses, and saved payment methods Custom domain with automatic SSL SEO out of the box: structured data, sitemap, robots, Open Graph, Twitter Cards, canonical URLs #### One commerce system. However you choose to operate it. Merchants ##### Use the admin Run commerce normally. Catalog, orders, customers, inventory, promotions and marketing in one place. AI clients ##### Use an AI agent Build storefronts and operate commerce through MCP, scoped to what the agent was granted. Applications ##### Use code Automate through versioned REST APIs and signed webhooks, with idempotent writes. Engineers ##### Use your editor Manage the storefront through the CLI and keep theme work in version control. Core commerce capabilities are first-party. Enterprise infrastructure adapts to the requirements of the business. [For developers](https://mercemur.com/developers) [For enterprise](https://mercemur.com/enterprise) Why Mercemur #### Why merchants pick Mercemur Multi-tenant by design. Built for global commerce. Digital and physical commerce on one platform. ##### Multi-tenant by design 01 ###### Isolated data per store Every store has its own isolated data, its own custom domain, and its own team permissions. 02 ###### Run one store, run twenty The platform treats each one as a real tenant with real boundaries, not a sub-account that shares state. 03 ###### Real tenant boundaries Tenant boundaries hold at the storage layer. Each store is truly independent. ![Mercemur product screenshot: Isolated data per store](https://mercemur.com/images/ab-admin.webp) ![Mercemur product screenshot: Run one store, run twenty](https://mercemur.com/images/ab-franchise.webp) ![Mercemur product screenshot: Real tenant boundaries](https://mercemur.com/images/ab-accounts.webp) Isolated data per store Run one store, run twenty Real tenant boundaries AI sales agent #### A salesperson in every conversation Scripted bots cannot answer a real question, and generic AI invents products you do not sell. Mercemur ships an AI sales agent grounded on your live catalog — it recommends real products, shows them as cards a shopper can add to the cart, and works the same on your storefront, WhatsApp, and Instagram. N Nova Store assistant · answering now Hi! Anything I can help you find today? A gift box under ₹1,500. Something sweet, and it needs to arrive this week. Two that ship today — both in stock. Chocolate assortment box ₹1,450Add Licorice candy jar ₹890Pick size Added by the agent this session ₹1,450 - Grounded on your live catalog, so it never invents a product or a price - Product cards with an Add button; variants route to the page so it never guesses a size - Every thread lands in one shared inbox your team can take over and hand back - Six vertical persona templates you can rename and retune - A real conversion funnel with revenue attributed to agent-assisted orders Measured to the last order 1Opened2Conversation3Product shown4Interaction5Added to cart [See the AI sales agent](https://mercemur.com/ai-agent) [See pricing](https://mercemur.com/pricing) Available on paid plans. Free stores reply manually through the same shared inbox. How it works #### Launch in days, not months Sign up. Build your storefront. Add products. Connect payments. Connect shipping. Connect email. Open the store. Step 1Step 2Step 3Step 4Step 5Step 6Step 7Launch 1 / 8 ##### Sign up ##### Build your storefront ##### Add products ##### Connect payments ##### Connect shipping ##### Connect email ##### Connect analytics ##### Open the store Free to start, no credit card required. Drag-and-drop sections, theme colors, custom domain, content slots, custom CMS pages. Physical, digital, subscription, or all three. Multi-location inventory, multi-currency pricing, per-region tax. Stripe, Razorpay, Dodo, Adyen. Pick what you need, ignore what you don't. ShipEngine for international, ShipRocket for India. Manual fulfillment is always available as a fallback. Resend with your own sender domain. DKIM and SPF guidance built into the admin. GA4 and Meta Pixel toggles on the storefront. Toggle out of coming-soon mode. Start selling. Built for #### Built for merchants at every stage ##### DTC brands You want a branded storefront, not a Shopify-template lookalike. You ship internationally and need real multi-currency support. You run email marketing without bolting on a separate tool. You care about SEO because paid traffic is no longer cheap. Mercemur covers all of it on launch day. ##### Digital product creators You sell ebooks, design assets, software, music, courses, presets, fonts, templates, or any other downloadable. You need license keys that customers can activate from your software. You want recurring revenue through subscriptions without rebuilding billing yourself. Mercemur ships file downloads with signed links, license keys (bulk pool or pattern-generated), validation API for activation flows, and subscriptions through Stripe or manual renewal. ##### Multi-brand operators You run several brands under one parent company. Each brand has its own audience, its own domain, its own design language. You want to run them on one platform without losing brand integrity. Mercemur gives each store its own data, its own domain, its own theme, and its own team configuration. You roll up usage and billing across the operation while each brand stays independent. ##### Agencies Clients want bespoke storefronts. You want a real commerce engine underneath. The no-code builder handles client requests in hours instead of sprints. The developer API handles the custom integrations that justify your fees. White-label-friendly platform branding means your clients see your work, not ours. ##### B2B operators You sell to business buyers. You need authenticated storefronts, customer-group-gated pricing, quote workflows through draft orders, and tax handling that respects business-buyer exemptions. ##### D2C brands going global You found product-market fit in your home market. Now you want to ship internationally. Keep your local payment setup. Add Stripe for international. Add ShipEngine alongside your domestic carriers. One platform, every market, no migration. ##### Global brands entering India You sell internationally on Shopify. You want to enter India properly. Mercemur gives you UPI, Razorpay, ShipRocket, and multi-region tax handling on day one. ##### DTC brands You want a branded storefront, not a Shopify-template lookalike. You ship internationally and need real multi-currency support. You run email marketing without bolting on a separate tool. You care about SEO because paid traffic is no longer cheap. Mercemur covers all of it on launch day. ##### Digital product creators You sell ebooks, design assets, software, music, courses, presets, fonts, templates, or any other downloadable. You need license keys that customers can activate from your software. You want recurring revenue through subscriptions without rebuilding billing yourself. Mercemur ships file downloads with signed links, license keys (bulk pool or pattern-generated), validation API for activation flows, and subscriptions through Stripe or manual renewal. ##### Multi-brand operators You run several brands under one parent company. Each brand has its own audience, its own domain, its own design language. You want to run them on one platform without losing brand integrity. Mercemur gives each store its own data, its own domain, its own theme, and its own team configuration. You roll up usage and billing across the operation while each brand stays independent. ##### Agencies Clients want bespoke storefronts. You want a real commerce engine underneath. The no-code builder handles client requests in hours instead of sprints. The developer API handles the custom integrations that justify your fees. White-label-friendly platform branding means your clients see your work, not ours. ##### B2B operators You sell to business buyers. You need authenticated storefronts, customer-group-gated pricing, quote workflows through draft orders, and tax handling that respects business-buyer exemptions. ##### D2C brands going global You found product-market fit in your home market. Now you want to ship internationally. Keep your local payment setup. Add Stripe for international. Add ShipEngine alongside your domestic carriers. One platform, every market, no migration. ##### Global brands entering India You sell internationally on Shopify. You want to enter India properly. Mercemur gives you UPI, Razorpay, ShipRocket, and multi-region tax handling on day one. ##### DTC brands You want a branded storefront, not a Shopify-template lookalike. You ship internationally and need real multi-currency support. You run email marketing without bolting on a separate tool. You care about SEO because paid traffic is no longer cheap. Mercemur covers all of it on launch day. ##### Digital product creators You sell ebooks, design assets, software, music, courses, presets, fonts, templates, or any other downloadable. You need license keys that customers can activate from your software. You want recurring revenue through subscriptions without rebuilding billing yourself. Mercemur ships file downloads with signed links, license keys (bulk pool or pattern-generated), validation API for activation flows, and subscriptions through Stripe or manual renewal. ##### Multi-brand operators You run several brands under one parent company. Each brand has its own audience, its own domain, its own design language. You want to run them on one platform without losing brand integrity. Mercemur gives each store its own data, its own domain, its own theme, and its own team configuration. You roll up usage and billing across the operation while each brand stays independent. ##### Agencies Clients want bespoke storefronts. You want a real commerce engine underneath. The no-code builder handles client requests in hours instead of sprints. The developer API handles the custom integrations that justify your fees. White-label-friendly platform branding means your clients see your work, not ours. ##### B2B operators You sell to business buyers. You need authenticated storefronts, customer-group-gated pricing, quote workflows through draft orders, and tax handling that respects business-buyer exemptions. ##### D2C brands going global You found product-market fit in your home market. Now you want to ship internationally. Keep your local payment setup. Add Stripe for international. Add ShipEngine alongside your domestic carriers. One platform, every market, no migration. ##### Global brands entering India You sell internationally on Shopify. You want to enter India properly. Mercemur gives you UPI, Razorpay, ShipRocket, and multi-region tax handling on day one. Implementation timeline #### Implementation timeline Most merchants follow this rough timeline. Day-one launch is possible with cash on delivery or manual orders first. Slower timelines (large catalog migrations, custom integrations) are normal. Launch-ready ##### Ready on day one Launch the first version quickly, then layer in approvals and integrations without stalling go-live. Step 1 Sign up, create the store, build the first version of the storefront. Step 2 Add products, configure multi-currency, set up tax rules. Step 3 Launch in day one with cash on delivery or manual orders first. Platform approvals Stripe, Razorpay, Dodo, Adyen, ShipRocket, and ShipEngine usually take 2 to 3 business days for account review, approval, or activation. Step 4 Set up Resend, configure sender domain, write transactional email copy. Step 5 Connect GA4 and Meta Pixel. Run end-to-end test orders. Open the store. Note: launch can still happen in day one with cash on delivery or manual order handling. What's included #### What's included by default Multi-tenant isolation Custom domain with SSL Storefront builder Multi-language and multi-region Storefront search Pre-launch / coming-soon mode Store locator for physical retail Multi-location inventory Returns, exchanges, and claims workflows Draft orders Customer groups Price lists with region rules Show all 34 features Common scenarios #### Who uses Mercemur Scenario 1 ##### A founder launching their first DTC brand Sign up for Free. Build the storefront over a weekend. Add the catalog the next week. Connect Stripe and Razorpay. Open the store. Hit 100 orders in month one, upgrade to Growth. Scenario 2 ##### An established brand migrating off Shopify Run Mercemur on a custom subdomain in parallel. Migrate catalog, customers, and order history through the API. Test the full flow with real product. Cut over the primary domain when ready. Cancel Shopify. Scenario 3 ##### A digital-product creator scaling past 1,000 customers Start on Free. Use file downloads with signed links. Move to license keys when you launch software. Add subscriptions for the recurring tier. Upgrade to Growth when team grows. Scenario 4 ##### An agency running stores for clients Enterprise plan with multi-store. Each client gets isolated data. Agency operators have admin access without seeing client credentials. White-label admin keeps the platform invisible to the client. Scenario 5 ##### A multi-brand operator launching a second brand Add a new store in the admin. Map a new domain. Build a new storefront with a different theme. Same admin, totally separate data, one billing relationship. Private beta feedback #### What early merchants say Company names withheld with permission. Mercemur is in private beta and these merchants are still building; we would rather quote them accurately than publish a logo wall. > “Mercemur replaced three tools and two custom integrations. Our team ships features instead of maintaining glue code.” Founder, DTC Brand Apparel, single storefront, previously three separate tools > “The India shipping integration alone paid for the platform in the first month.” Operations Lead Selling into India and the US, ShipRocket and ShipEngine > “We launched a second brand in three days. Same admin, totally separate storefront, totally separate data.” Multi-brand Operator Two brands, separate storefronts and data, one admin > “We migrated from Shopify in 48 hours. The platform actually let us bring our customer data and order history.” CTO, Growing Startup Migrated catalog, customers and order history from Shopify > “Mercemur is the first platform where our digital products feel like real first-class citizens.” Digital Creator Licence keys and downloadable assets, no physical stock > “Mercemur replaced three tools and two custom integrations. Our team ships features instead of maintaining glue code.” Founder, DTC Brand Apparel, single storefront, previously three separate tools > “The India shipping integration alone paid for the platform in the first month.” Operations Lead Selling into India and the US, ShipRocket and ShipEngine > “We launched a second brand in three days. Same admin, totally separate storefront, totally separate data.” Multi-brand Operator Two brands, separate storefronts and data, one admin > “We migrated from Shopify in 48 hours. The platform actually let us bring our customer data and order history.” CTO, Growing Startup Migrated catalog, customers and order history from Shopify > “Mercemur is the first platform where our digital products feel like real first-class citizens.” Digital Creator Licence keys and downloadable assets, no physical stock > “Mercemur replaced three tools and two custom integrations. Our team ships features instead of maintaining glue code.” Founder, DTC Brand Apparel, single storefront, previously three separate tools > “The India shipping integration alone paid for the platform in the first month.” Operations Lead Selling into India and the US, ShipRocket and ShipEngine > “We launched a second brand in three days. Same admin, totally separate storefront, totally separate data.” Multi-brand Operator Two brands, separate storefronts and data, one admin > “We migrated from Shopify in 48 hours. The platform actually let us bring our customer data and order history.” CTO, Growing Startup Migrated catalog, customers and order history from Shopify > “Mercemur is the first platform where our digital products feel like real first-class citizens.” Digital Creator Licence keys and downloadable assets, no physical stock Tips for success #### Tips for a successful launch 01 ##### Build the storefront before the catalog The storefront builder is faster than catalog data entry. Build the homepage, product page template, and footer first. Then upload products into the existing design. 02 ##### Set up coming-soon mode early Coming-soon mode collects email signups while you finish setup. Start collecting emails before launch day. 03 ##### Configure SEO meta as you go Every product, blog post, and CMS page has its own SEO meta. Fill it in during creation rather than batch-editing after launch. 04 ##### Connect payments first The integrations that block a launch are payment integrations. Connect Stripe and Razorpay first, then build everything else. 05 ##### Run a test order end-to-end Before going live, run a real order with a real payment method. Catch the issues a manual test reveals that an automated test misses. Resources #### Resources to get started ##### [Pricing](https://mercemur.com/pricing) Pricing breakdown across Free, Growth, and Enterprise ##### [Storefront Builder](https://mercemur.com/storefront-builder) Storefront builder overview ##### [Commerce](https://mercemur.com/commerce) The commerce engine in detail ##### [Digital Products](https://mercemur.com/digital-products) Files, license keys, subscriptions ##### [Payments](https://mercemur.com/payments) Stripe, Razorpay, Dodo, Adyen integrations ##### [Shipping](https://mercemur.com/shipping) ShipRocket and ShipEngine ##### [Marketing & Email](https://mercemur.com/marketing) Email Hub powered by Resend ##### [Content & Blog](https://mercemur.com/content) Built-in blog and CMS ##### [Reviews](https://mercemur.com/reviews) Verified-purchase reviews ##### [Customer Accounts](https://mercemur.com/customer-accounts) What customers get ##### [Platform](https://mercemur.com/platform) Multi-tenant architecture ##### [Analytics](https://mercemur.com/analytics) Built-in dashboard, GA4, Meta Pixel ##### [SEO Features](https://mercemur.com/seo) SEO infrastructure included ##### [Integrations](https://mercemur.com/integrations) Everything you can connect ##### [About](https://mercemur.com/about) Why we built Mercemur #### Frequently asked questions Do I need a credit card to start? No. The Free tier is forever free with no card required. A payment method is only needed when you move to the Growth plan or sign an Enterprise contract. How does Growth pricing work? Growth is pure pay-as-you-go with a $5/month monthly minimum. You pay only for what you actually use: storage at $0.10 / GB, email at $0.40 / 1,000 sends, and API requests at $1.20 / million. If your usage stays below the minimum, you pay the minimum. Track every unit in real time from your dashboard. Do you take a cut of my sales? No. Mercemur takes no transaction fee. Stripe, Razorpay, and Adyen settle through your own provider accounts; Dodo acts as merchant of record and remits according to its own terms. We never touch your funds, hold escrow, or take a revenue cut. What does the Enterprise plan include? Enterprise is a custom annual contract for brands that need dedicated infrastructure, service levels set in the agreement, ERP/CRM integrations, security hardening, migration support, and a named account manager with 24/7 support. Pricing is tailored to your scale and scope, talk to sales for a quote. Start free, scale when ready #### Start your store today No credit card to start. No long-term contracts. Switch plans any time. [Start free](https://mercemur.com/signup) [See pricing](https://mercemur.com/pricing) --- ## Pricing, Mercemur. Zero transaction fees on every tier. Source: https://mercemur.com/pricing (updated 2026-09-15) Pricing ### Charge for resource usage. Never for success. Start free. Pay only when you consume storage, email, or API requests. Zero transaction fees on every tier. Payments flow customer to merchant, never through Mercemur. Start free #### Free Launch ready No credit card required. Validate your store on Free, then move into Growth only when usage becomes real. Growth plan Starting at $5/month Transaction fee 0% on every tier No platform transaction fees on any plan Free tier includes custom domain from day one Growth includes bundled credit before overages start Enterprise adds migration, infra, and custom delivery Why it works #### Pricing built to stay aligned with the merchant. Most ecommerce platforms charge you twice: a flat fee before you have traction, then a percentage of each order after you do. Mercemur flips that model. Free stays free, Growth starts at $5/month, and Enterprise becomes a scoped annual contract only when your operation needs it. You sell. You keep what you earn. Mercemur only charges for the resources you actually consume. Plans #### Three clear tiers, with room to grow. Start free, grow at your own pace, then move to tailored infrastructure when scale demands it. ##### Free $0/mo No credit card required. For getting started. [Start free](https://mercemur.com/signup) ###### What you get 1 GB storage 500 emails / month 50,000 API requests / day Stripe, Razorpay, Dodo and Adyen payments Community support ###### Best for Solo founders launching their first store Side projects and validating an idea Pre-revenue brands Hobbyists and weekend builders Brands testing a product line before committing ##### Growth Starting at $5/month Pay only for what you use, $5 monthly minimum. For scaling businesses. [Choose Growth](https://mercemur.com/signup) ###### What you get Everything in Free, plus: $0.10 / GB storage 10,000 emails / month, then $0.40 / 1,000 sends $1.20 / million API requests AI sales agent, bring your own model key (BYOK) Real-time usage dashboard ###### Best for Growing brands shipping daily Multi-product catalogs Merchants running email campaigns regularly Operations approaching their first storage or email ceiling Brands that want a real-time view of resource consumption ##### Enterprise Customannual agreement Tailored to your scale. For organizations with architecture, scale, integration or operational requirements beyond the standard platform. [Talk to sales](https://mercemur.com/contact) ###### Scope Architecture Dedicated deployments, regional requirements, capacity planning. Integration ERP, CRM, WMS, identity, payments and internal systems. Operations SLA, support escalation, migration engineering, observability. Security SSO, audit requirements, security reviews, deployment-specific controls. ###### Best for Established merchants doing significant monthly revenue Multi-brand operators running several stores Operations needing dedicated infrastructure Brands with regulatory or compliance requirements Teams that want a named account manager and 24/7 support No hidden take rate #### Zero transaction fees, explained. Mercemur never inserts a platform fee between your revenue and your payout. Most ecommerce platforms take a percentage of every order. Even the ones that do not call it a transaction fee usually slip one in as a platform fee or surcharge. The cost compounds with every successful sale. Mercemur takes no transaction fee. Stripe, Razorpay, and Adyen settle through your own provider accounts; Dodo acts as merchant of record and remits according to its own terms. Each provider charges its own published rates. Mercemur gets nothing on the order. What Mercemur does charge for is platform resource usage. The Growth tier starts at $5/month, with transparent overages only when you exceed the included storage and email bundle, plus a flat per-request rate. Merchant payout flow Through your provider Platform cut on orders None What gets billed Measured resources Growth metering #### What you actually pay for on Growth. Only three resources are metered above the included bundle, and each one is visible in real time from your admin dashboard. 20 GB included ##### Storage Product images, digital product files, blog images, and video. Above 20 GB, pay $0.10 / GB per month. 10,000 sends included ##### Email sends Transactional and marketing sends share the same meter. Above 10,000 emails / month, pay $0.40 / 1,000 sends. Pay-as-you-go ##### API requests Sum of admin and storefront API calls served by Mercemur. $1.20 / million flat rate, no included floor. Real-time meter visible in the dashboard. Not metered ##### What never shows up on your bill. Always free Transaction fees on orders (zero, on every tier) Product categories, tags, and types (organize however you want) Digital products and license keys (sell downloads, never billed) Gift cards (issue and redeem at no extra cost) Returns, exchanges, and refunds (full order management, no per-order fee) Manual orders (sell over the counter, never billed) Customer groups and segments (target however you like) Product reviews and ratings (collect unlimited feedback) Custom domain and SSL (bring your own domain, no charge) Multiple payment providers (connect Stripe, Razorpay, Dodo, or Adyen, never billed) AI sales agent (bring your own model provider key) Order and customer CSV exports (pull your data anytime) Billing principle ##### You pay for platform consumption, not a cut of your sales. Storage, email, and API requests are the metered dimensions. API requests cover the backend calls behind storefront and admin activity, billed at a flat per-million rate so heavy usage stays predictable. The AI sales agent runs on your own model provider key (BYOK). We never take a percentage of an order. Billing flow #### How Growth billing works month to month. The process is intentionally simple so merchants can forecast cost without digging through docs. 1 You subscribe to Growth. Starting at $5/month, billed monthly. 2 Every unit you use is metered: $0.10 / GB storage, $0.40 / 1,000 sends, and $1.20 / million API requests. The AI sales agent runs on your own model provider key. 3 You sell, ship, and run campaigns while real-time meters track every unit. 4 The real-time dashboard shows current period usage and where you are likely to land by month end. 5 If your usage stays below $5/month, you pay the $5 monthly minimum and nothing more. 6 If your usage exceeds the minimum, you pay only for what you actually used at the rates above. 7 At month end, you pay the metered total in one charge. Upgrade guidance #### When to move up a tier. Free to Growth ##### Upgrade when usage starts becoming operational. You are pushing past 1 GB of storage You are sending more than 500 emails per month You need a real-time usage dashboard You want the headroom of a 20 GB storage bundle Growth to Enterprise ##### Upgrade when the platform becomes core infrastructure. You need a custom storefront design beyond the builder You need custom features built for your operation You are migrating off a legacy platform and need migration assistance You need dedicated infrastructure with a negotiated availability commitment You need a named account manager with 24/7 support You require security hardening, audits, or compliance attestations You operate in a regulated industry Scenarios #### A few common fits. These examples help merchants map their operating shape to the right tier without overspending early. Free ##### Solo founder with their first store No revenue yet, 1 GB storage and 500 emails covers a starter catalog and welcome series. No card required, no risk. Growth starting at $5/month ##### Growing brand with 50 products and a weekly newsletter Pay only for what you use: storage at $0.10 / GB, emails at $0.40 / 1,000 sends, and API requests at $1.20 / million. Below the $5 minimum, you just pay the minimum. Growth, usage-based ##### High-traffic brand sending bulk campaigns Heavy email volume and traffic show up directly as $0.40 / 1,000 sends and $1.20 / million API requests. The dashboard shows exactly what is accruing. Enterprise ##### Multi-brand operator running 5 brands Five brands need dedicated infrastructure, migration support, custom features, and an account manager. Annual contract gives a tailored quote. Growth ##### Software vendor selling license keys Digital products work on every tier. The 1 GB storage on Free is small for software installers, so Growth's 20 GB makes sense. Transactional emails for license delivery sit well inside the 10,000 bundle. #### Frequently asked questions Do I need a credit card to start? No. The Free tier is forever free with no card required. A payment method is only needed when you move to the Growth plan or sign an Enterprise contract. How does Growth pricing work? Growth includes a 20 GB storage + 10,000 emails / month bundle on the $5/month monthly minimum. Above the bundle, you pay only for what you use: storage at $0.10 / GB, email at $0.40 / 1,000 sends, and API requests at $1.20 / million (no included floor). If metered usage stays below the minimum, you pay the minimum. Track every unit in real time from your dashboard. The AI sales agent is included on Growth; you bring your own model provider key (BYOK). Do you take a cut of my sales? No. Mercemur takes no transaction fee. Stripe, Razorpay, and Adyen settle through your own provider accounts; Dodo acts as merchant of record and remits according to its own terms. We never touch your funds, hold escrow, or take a revenue cut. What does the Enterprise plan include? Enterprise is a custom annual contract for brands that need dedicated infrastructure, service levels set in the agreement, ERP/CRM integrations, security hardening, migration support, and a named account manager with 24/7 support. Pricing is tailored to your scale and scope, talk to sales for a quote. Can I switch plans? Yes. Up or down, any time. Changes apply at the next billing cycle. Data stays exactly where it was. Can I cancel? Yes. Cancel any time on Free or Growth. No long-term contract. Enterprise plans are typically annual. What about payment provider fees? Each provider charges its own published rates. Stripe, Razorpay, and Adyen bill them to your own provider account; Dodo's fees are set out in its merchant-of-record terms. Mercemur does not see those fees or add to them. Do I pay for failed payments? There are no per-order fees on any tier. Payments succeed or fail through your gateway. Mercemur charges nothing on either outcome. Are there hidden fees? No. The Free tier is $0. The Growth tier starts at $5/month plus optional per-unit overages on storage, emails, and API requests. Enterprise is a negotiated annual contract. The AI sales agent runs on your own model provider key. Everything Mercemur bills appears in your dashboard before it hits your card. What happens if I exceed the Growth bundle? Overage charges accumulate at the per-unit rates ($0.10 / GB storage, $0.40 / 1,000 sends email, $1.20 / million API requests). At month end, you pay the starting monthly fee plus the overage as a single charge. You do not get bumped to a higher tier without consent. Are GA4 and Meta Pixel included? Yes. They are free Google and Meta services. Mercemur charges nothing extra to integrate them. Do I pay for storefront traffic? Storefront traffic itself is not metered. The backend API calls each page makes while loading (product fetch, cart, customer) are part of the unified API requests meter at $1.20 / million. Static assets and edge cache are not counted. What is the trial period for Growth? Free is free indefinitely, so you can use Free to fully evaluate the platform before subscribing to Growth. Are there onboarding fees? No setup fees on Free or Growth. Enterprise includes dedicated onboarding as part of the plan. What happens if I downgrade? Features unavailable on the lower plan stop working at the next cycle. Data is preserved. Can I run a B2B store on Free? Yes. All B2B features (customer groups, draft orders, region-aware pricing) work on every tier. Do prices include tax? Prices are quoted excluding tax. Tax is added at billing where applicable. Can I get a custom quote? Yes. Enterprise pricing is tailored. Talk to sales. How do I forecast costs before subscribing to Growth? Audit your current storage (catalog images, files) and monthly email volume. Compare against the Growth bundle (20 GB storage + 10,000 emails / month). If you fit inside the bundle, your cost starts at $5/month. If you exceed it, multiply the overage by the per-unit rate. API requests are billed at a flat per-million rate on top. What if my usage spikes one month (a bulk email send, a viral product launch)? Overages cover spikes automatically. Pay only for the resources consumed in that period. No tier bump, no surprise upgrade, no contract change. Can multiple brands share one Growth subscription? Multi-store under one billing relationship is part of the Enterprise tier. Growth is sized for a single brand operation. Are there fees for using GA4 or Meta Pixel? No. Those are free Google and Meta services integrated at no extra charge. Savings example #### What zero transaction fees actually saves you Typical platform with 2% transaction fee Platform transaction fee charged on every order you process Payment provider fee on top, paid separately to the provider Combined fees stack on every sale, so the more you sell, the more you pay A flat monthly subscription fee on top of all of the above Mercemur Growth Zero transaction fee from Mercemur on any order Stripe, Razorpay, and Adyen settle through your own provider accounts; Dodo acts as merchant of record and remits according to its own terms. Mercemur never touches the money Starting at $5/month, plus per-unit charges only if you exceed the included storage and email bundle, plus a flat per-request rate You pay for resources you consume, not for sales you close The bigger you scale, the more a zero-transaction-fee model compounds in your favor. A platform that charges a percentage of every sale earns more when you succeed. Mercemur earns the same flat base whether you sell ten orders or ten thousand. Principles #### Resource-based, not success-based. ##### Resources are real costs Storage, email infrastructure, and per-request compute are measurable platform costs, so they make sense to meter and pass through. The AI sales agent runs on your own model provider key. ##### Sales success is your work You built the brand, ran the campaign, and served the customer. The platform should not earn a cut of that outcome. ##### Predictability matters Starting at $5/month plus visible overage rules is easy to forecast. A transaction fee rises every time you win. ##### Aligned incentives Resource-based pricing pushes the platform to optimize delivery and keep your operating cost low as you scale. Operations #### Upgrade timeline, billing details, and next reads. ##### Free to Growth Instant. Add a card in the admin, click upgrade, and the Growth bundle activates immediately with proration for the current period. ##### Growth to Enterprise Usually one or two weeks. Scope on a sales call, finalize the contract, then provision any dedicated infrastructure. ##### Growth to Free Takes effect at the next billing cycle. Features outside Free become unavailable, but data is preserved. ##### Enterprise to Growth Subject to contract terms. Most Enterprise agreements are annual, so timing depends on renewal. ##### [Integrations](https://mercemur.com/integrations) Stripe, Razorpay, Dodo, Adyen, ShipRocket, ShipEngine, Resend, GA4, Meta Pixel, all built in. ##### [Platform](https://mercemur.com/platform) Multi-store and multi-tenant features unlocked on Enterprise. ##### [Digital Products](https://mercemur.com/digital-products) Files, license keys, subscriptions all included on every tier. Start your store today #### Start your store today. Launch on Free, step into Growth when usage becomes real, or talk to us about a tailored Enterprise rollout. [Talk to Sales about Enterprise](https://mercemur.com/contact) --- ## Enterprise commerce infrastructure - Mercemur Source: https://mercemur.com/enterprise (updated 2026-09-15) Mercemur Enterprise ### Commerce infrastructure that adapts to your operating model Mercemur Enterprise supports dedicated environments, regional deployment requirements, custom capacity, enterprise integrations and deployment architectures aligned to your organization's security and infrastructure requirements. Work with our engineering team to define the right topology for your commerce workload rather than fitting your business into a fixed infrastructure model. #### Built for enterprise review ##### Security Encryption, penetration testing, vulnerability disclosure, access controls. ##### Identity SSO through SAML 2.0 and OIDC, RBAC, MFA, scoped credentials. ##### Architecture Dedicated environments, regional deployment, tenant isolation. ##### Reliability Continuous health checks, backups, incident response, live status. ##### Data DPA, sub-processors, residency, export and deletion. ##### Development Versioned API, mandatory idempotency, signed webhooks, audit logs. ##### Procurement Security questionnaire, architecture overview, DPA and pen-test summary under NDA. [Request Enterprise Documentation](https://mercemur.com/trust#docs) — DPA template, security questionnaire response and architecture overview, most under NDA. #### Deployment flexibility One commerce model, three ways to run it. The commerce APIs, data model and permission system are the same in every case. ##### Managed Mercemur Standard managed deployment, optimized for the majority of merchants and fully operated by Mercemur. Infrastructure, updates and operations are ours to run. ##### Dedicated Mercemur Single-tenant application and data infrastructure with dedicated resource allocation, for organizations requiring stronger workload isolation, predictable capacity or specific operational controls. ##### Enterprise architecture For organizations with specific requirements around workload isolation, residency, capacity, network architecture, integrations or existing infrastructure standards, Mercemur can scope an appropriate deployment architecture during technical discovery. Availability of a specific topology depends on workload, region, security requirements and commercial scope. #### Logical architecture Channels above can change. Infrastructure underneath can change. External systems around it can change. The commerce control plane stays stable. Note what is not a layer here: there is no app marketplace between a merchant and the operation of their business. 1. Channels Web, mobile, social, AI clients, internal tools 2. Mercemur commerce control plane Catalog, pricing, customers, orders, inventory, promotions, checkout, content, identity, workflow 3. Control surfaces Admin, REST, MCP, CLI, webhooks 4. Integrations Payments, ERP, CRM, WMS, logistics, messaging, identity 5. Infrastructure Managed, dedicated, or scoped to enterprise requirements ##### Tenant boundary Every record, query and request is scoped to one tenant. ##### Regional boundary Processing locations are fixed by the agreed deployment. ##### Enterprise integration boundary Where your systems meet the commerce model. #### Tenancy and isolation The standard service is a managed multi-tenant architecture with isolation enforced at the application and data layers. Dedicated deployments are available where stronger workload isolation is required. ##### Storage layer scoping Every record carries the tenant identifier ##### Query filtering Every database query is scoped to the active tenant ##### Row-level security Policies on every multi-tenant table, with tenant-stamping triggers ##### Application-layer checks The application enforces tenant scope on every request ##### Per-tenant encryption keys Sensitive data uses tenant-scoped encryption where applicable Privileged cross-tenant operations are narrowly scoped, explicitly implemented and audited. The [Trust Center](https://mercemur.com/trust) documents where they occur. #### Regions and data residency ##### Standard service The standard processing locations and the sub-processors that support them are published. See the [Trust Center](https://mercemur.com/trust) and the [sub-processor list](https://mercemur.com/legal/subprocessors). ##### Enterprise deployment Enterprise deployments may have deployment-specific residency, infrastructure and sub-processor requirements. Applicable architecture and processing details are documented during technical review and reflected in the relevant contractual and data-processing documentation. #### Identity and access Identity is a system, not a scattering of settings. Human access, machine access and the record of what either did are governed together. SSO through SAML 2.0 and OIDC Role-based access control, with custom roles on Enterprise Multi-factor authentication, with time-based one-time passwords Scoped API credentials, hashed at rest and shown once Explicit credential rotation procedure Audit logs on every plan, covering who changed what and when #### Built to be operated, not merely deployed Storefront health Checkout health API health, admin and public Media delivery MCP availability Admin availability Certificate expiry Latency thresholds, checked rather than assumed Backups run on a fixed window, with documented retention Incident response follows a defined four-phase process, with post-mortems published for serious incidents Service level commitments are set in the applicable agreement. [View live platform status](https://status.mercemur.com/). #### Integration with what you already run Mercemur is designed to integrate with existing systems rather than require an all-at-once replacement. Enterprise deployments are designed around the systems you keep. ERP CRM WMS PIM Payments Tax engines Identity providers Internal systems Native integrations where they make sense, REST and webhooks for everything else, and enterprise integration work for the unusual cases. See [integrations](https://mercemur.com/integrations). #### Capacity Standard limits protect platform stability. Enterprise deployments can be reviewed for workload-specific capacity requirements and negotiated throughput where appropriate. Bulk and batch workloads, sized against the requisition rather than a default Concurrency behaviour and backpressure under sustained load Webhook throughput and delivery latency Import strategy for large catalogues, with cursors and checkpoints Retry behaviour and asynchronous job handling #### Security ##### Encryption Sensitive data encrypted at rest, with tenant-scoped keys where applicable. Transport encryption throughout. ##### Secrets and credentials API credentials are hashed at rest and shown once. Provider credentials are encrypted and scoped per merchant. ##### Isolation Row-level security, tenant-stamping triggers and application-layer checks on every request. ##### Access controls Named accounts, role-based access, quarterly access reviews and comprehensive audit logging. Encryption, key management, penetration testing, vulnerability disclosure and sub-processor practices are documented in the [Trust Center](https://mercemur.com/trust). #### AI that can act, not AI with unrestricted access Exposing commerce to an autonomous agent is only useful if the agent cannot do damage that is hard to undo. The controls below are the same ones that govern any other client. 1. Observe 2. Draft 3. Validate 4. Preview 5. Approve 6. Publish 7. Audit 8. Restore ##### Scoped authority An agent holds the same granular permission scopes as any other API client. It can do what it was granted and nothing else. ##### Draft, not live Storefront changes are authored as drafts. Published state is separate and unaffected until publish is called. ##### Preview before publish The draft renders exactly what a shopper would see, so a change is reviewed as output rather than as code. ##### Diff before publish A diff shows precisely what would change on the live storefront before anything is made visible. ##### Reversible Revisions are retained and can be restored, so a bad change is undone rather than repaired. ##### No silent overwrites Expected-version checks stop an agent publishing over an edit somebody else made in the meantime. ##### Safe retries Every API write requires an idempotency key, so a network retry cannot duplicate state. #### Designed for failure Commerce integrations operate across unreliable networks. Mercemur makes idempotency mandatory on every API write, so clients can safely retry operations without creating duplicate state. Timeouts and replays are defined behaviour rather than an open question. ##### Reliable event-driven integration Webhooks are HMAC-signed with a timestamp window so a replayed body is rejected. Delivery history is queryable, redelivery is idempotent, and a handler that was down can be replayed rather than reconciled by hand. These systems should all be able to consume commerce events reliably: ERP Warehouse Fraud systems Fulfillment CRM Finance Analytics #### Migration A large migration is a sequence with checkpoints, not an event. Each step is validated before the next begins, and the rollback window stays open after cutover. Step 1 Discovery Step 2 Architecture Step 3 Import and validation Step 4 Storefront parity Step 5 Integration validation Step 6 Controlled cutover Step 7 Monitoring Step 8 Rollback window Deployment timelines depend on migration complexity, integration requirements, security review and deployment architecture. #### Stable integration surface REST APIs are explicitly versioned. Breaking removals require a major API version, while additive development continues within the current version. Integrations built against the current version keep working as the platform develops. #### Audit logs A real record of writes, on every plan rather than as an enterprise upcharge. ##### Who The acting identity, whether a user, an API credential or a system process. ##### What changed The resource involved and the write that was applied to it. ##### When Timestamped against the record, not reconstructed afterwards. ##### Immutable history Append-only tables, with object versioning for audit data. ##### Retention On every plan, with extended retention on Enterprise and 7 years under legal hold. ##### Exportable Queryable and exportable, and retained through account termination where a regulatory hold applies. #### Your commerce data remains portable Entering a platform is easy to promise. Leaving one is the part worth documenting. Export tooling in the admin and the Export API cover the same ground, in machine-readable JSON. Product catalog Customer list Order history Store configuration On termination there is a 90-day window to export all data, and we provide assistance for portability migrations to alternate providers. Retention and deletion behaviour is documented in the [Trust Center](https://mercemur.com/trust). #### Your commerce stack should remain yours Each of these is a relationship a platform can take from you. None of them is taken here. That is a structural distinction rather than a pricing one. ##### Your payment relationship Mercemur takes no transaction fee. Stripe, Razorpay, and Adyen settle through your own provider accounts; Dodo acts as merchant of record and remits according to its own terms. Mercemur never holds the money. ##### Your storefront code Storefront files live in version control, edited locally and published on your schedule. ##### Your commerce data Export tooling and the Export API cover catalog, customers, orders and configuration in machine-readable JSON. ##### Your integrations Credentials are per-merchant and yours. Anything not built in is reachable through the public API. ##### Your infrastructure requirements At enterprise scale the deployment is scoped around your requirements rather than a fixed model. #### Shared responsibility Responsibilities shift with the deployment model. This is the standard division; the applicable split for a dedicated or scoped deployment is confirmed during technical review. | Responsibility | Owner | | --- | --- | | Commerce application security | Mercemur | | Infrastructure patching | Mercemur, varying by deployment model | | Staff access configuration | Merchant | | API credential management | Shared: platform controls, merchant operation | | Customer account policies | Shared: platform controls, merchant configuration | | Cardholder data | Payment provider | | Integration security | Shared: platform controls, merchant implementation | | Store content and data legality | Merchant | | Backups | Mercemur, with merchant exports available | | Custom enterprise integration | Shared | #### What Mercemur does not do Constraints make an architecture easier to reason about than claims do. Mercemur is not an ERP. Mercemur does not require replacement of your WMS. Mercemur does not store raw payment card numbers. Mercemur does not require every existing enterprise system to be migrated. Mercemur is the commerce system that coordinates these systems through APIs, events and integrations. #### Direct engineering support Enterprise engagements are scoped with the engineers who operate the platform, not handed to a script. Architecture review, integration design and migration planning happen with the team that builds the commerce core. Security questionnaires, a DPA template, a CAIQ response and an architecture overview are available on request, most under NDA. Start that from the [Trust Center](https://mercemur.com/trust#docs). #### Related ##### [Platform](https://mercemur.com/platform) The multi-tenant engine underneath every store. ##### [Integrations](https://mercemur.com/integrations) Connect the tools you already run on. ##### [Commerce](https://mercemur.com/commerce) Catalog, cart, checkout, and order management. #### Frequently asked questions Can Mercemur accommodate our infrastructure requirements? Yes. Mercemur Enterprise can be scoped around requirements such as tenancy, regional data placement, workload capacity, security controls and integration architecture. The final deployment topology is agreed during technical review and documented as part of the enterprise engagement. Do all Mercemur customers run on the same infrastructure? No. The standard Mercemur service uses a managed multi-tenant architecture with tenant isolation at the application and data layers. Enterprise customers can also require dedicated deployment models where appropriate. Can you work with our existing architecture? Mercemur is designed to integrate with existing systems rather than require an all-at-once replacement. Enterprise deployments can be designed around existing ERP, CRM, WMS, PIM, payment, identity and operational systems through native integrations, APIs, events and custom integration work. Can we choose where our data is processed? Regional and data-residency requirements can be evaluated for Enterprise deployments. The agreed processing locations and applicable subprocessors are documented contractually. How long does an enterprise deployment take? Deployment timelines depend on migration complexity, integration requirements, security review and deployment architecture. We scope the sequence during technical discovery rather than quoting a universal number. What stops an AI agent from breaking our storefront? Agent access is bounded by the same permission scopes as any other API client, and storefront changes follow a draft, preview and publish sequence. An agent drafts against the schema, the change is rendered for review, a diff shows exactly what shoppers would see change, and publishing is a separate step. Revisions can be restored, and every API write requires an idempotency key so a retry cannot duplicate state. Can we get our data out? Yes. The admin provides export tooling for the product catalog, customer list, order history and store configuration in machine-readable JSON, and the Export API covers the same ground. On termination there is a 90-day export window, and we provide assistance for portability migrations to alternate providers. How do you handle breaking API changes? REST APIs are explicitly versioned. Breaking removals require a major API version, while additive development continues within the current version. Enterprise engineering #### Review your commerce architecture Bring your existing commerce stack, infrastructure requirements and integration map. We will evaluate how Mercemur would fit, what can remain unchanged and what a migration would require. [Request an architecture review](https://mercemur.com/contact) [See pricing](https://mercemur.com/pricing) --- ## Multi-tenant commerce platform with custom domains - Mercemur Source: https://mercemur.com/platform (updated 2026-09-15) ### Built for multi-tenant commerce from the foundation up Real tenant isolation, custom domains, scoped team roles, and transparent metered billing. Run one store, run twenty. Multi-tenant is a feature most platforms claim but few actually deliver. They call it multi-tenant, but every store shares the same database tables and the application code decides whether to filter by tenant. One bug in a filter and your data is everyone's data. One slow query on one merchant's catalog and every merchant's storefront slows down. Mercemur is multi-tenant from the database row up. Tenant isolation is enforced at the storage layer, not just in application code that could be bypassed. Every store has its own data scope, its own custom domain, its own team configuration, and its own billing relationship with the platform. You run one store, you run twenty, the platform treats each as a real tenant with real boundaries. The platform behaves the same way whether you have one tenant or a thousand. The boundaries do not bend for convenience. #### The commerce core One model underneath everything else. Every surface reads and writes the same records, under the same permission system, so a change made in the admin, through the API, by an agent or from the CLI produces the same state. Catalog Pricing Customers Orders Inventory Promotions Checkout Content Identity Workflow #### Tenant isolation Stores cannot see each other's data. Tenant boundaries are enforced at the storage layer with multiple layers of defense: ##### Storage layer scoping Every record carries the tenant identifier ##### Query filtering Every database query is scoped to the active tenant ##### Storage policies Row-level security policies on every multi-tenant table ##### Application-layer checks The application enforces tenant scope on every request ##### Per-tenant encryption keys Sensitive data uses tenant-scoped encryption where applicable Tenant isolation is enforced at the database layer through row-level security and application controls. Privileged cross-tenant operations are narrowly scoped, explicitly implemented and audited. Auditors get clear documentation. Compliance teams get clear evidence. #### Extensibility Extensions exist, and Mercemur connects to plenty of them. The difference is that Mercemur does not require an extension marketplace to make the core platform useful. Four routes out, all against the same commerce core: ##### Native integrations Payments, shipping, email and analytics providers, maintained as part of the platform. ##### REST and webhooks A versioned API over the same commerce core, with signed events for everything that happens. ##### MCP Agent-driven workflows against the same model and the same permission scopes. ##### Enterprise integration Scoped work for the requirements that do not fit any of the above. #### Custom domains Every store can map a custom domain. ##### What you get: Map a domain you own (yourstore.com) to your Mercemur storefront Automatic SSL certificate provisioning Automatic SSL renewal Use a subdomain of your domain (shop.yourstore.com) Apex domain support (yourstore.com without the www) Multi-store, multi-domain (run several stores, each on its own domain, in one operation) ##### How it works: 1 Add the domain in the admin 2 Mercemur provides DNS configuration 3 You add the DNS records at your registrar 4 SSL provisions automatically once DNS resolves 5 The storefront is live on the custom domain #### Platform reliability High availability infrastructure Automated backups Disaster recovery procedures Storefront caching that survives most upstream incidents Monitoring on every critical path #### Security as a feature Security is not an Enterprise upcharge. The baseline includes: Tenant isolation at the storage layer : enforced by the database, not just application code Encryption at rest : sensitive data is encrypted Encryption in transit : every connection uses HTTPS / TLS Strong webhook signing : merchant webhooks are signed and replay-protected SSRF protection on outbound : the platform blocks attempts to target internal networks Per-merchant credential isolation : payment provider keys, email provider domains, shipping accounts all isolate per tenant Audit logs : on every plan ##### Enterprise plans add: Security review documentation Compliance attestation SSO (SAML, OIDC) Single-tenant deployment options Advanced audit log retention #### Team roles and permissions Invite teammates with scoped roles and permissions. Roles available out of the box: ##### Owner Full access, including billing and team management ##### Admin Full operational access, no billing or team management ##### Staff Day-to-day store operations (orders, products, customers) ##### Fulfillment Warehouse and shipping operations only ##### Customer support Customer accounts, orders, and returns ##### Marketing Campaigns, content, blog, analytics ##### Custom roles On Enterprise, define your own permission scopes Each role has its own scoped permissions. A Staff member cannot delete the store. A Fulfillment member cannot edit product prices. A Customer Support member cannot run a campaign. The boundaries are real. #### Audit logs The admin logs who did what: Order changes Product edits Price updates Customer-facing changes (storefront publish, theme update) Role and permission changes Login attempts Audit logs are available on all plans, scoped to admin actions. Enterprise plans add extended retention and exportability. #### Mercemur consumption billing Three tiers (Free, Growth, Enterprise), metered on storage, email, and API usage rather than on orders. ##### Metered event types: Email sends: Transactional and marketing, per recipient Storage uploads: Per byte stored API calls: Per request to the developer API ##### Nothing taken at payment time Mercemur takes no transaction fee. Stripe, Razorpay, and Adyen settle through your own provider accounts; Dodo acts as merchant of record and remits according to its own terms. Mercemur never holds the funds, and your subscription is billed separately, monthly, so nothing is skimmed per order. ##### Real-time usage tracking Usage events are recorded as they happen. The admin dashboard shows current period spend with a forecast of where you will land. Overage invoices generate automatically when usage exceeds plan inclusions. #### Multi-store under one billing relationship Multi-store operations get a unified billing relationship: One billing account Multiple stores, each with its own isolated data Usage rolled up across all stores Single invoice (or per-store invoicing on request) Volume discounts applied at the operation level ##### Useful for: Multi-brand operators Agencies running stores for clients Holding companies with multiple ecommerce subsidiaries Operations with regional storefronts (US store + EU store + India store) #### How it works 1 Sign up. Free to start, multi-store unlocks on Enterprise. 2 Create your first store. Pick a name, a default region, a default currency. 3 Map a custom domain. SSL provisions automatically. 4 Invite teammates. Assign roles (Owner, Admin, Staff, Fulfillment, Customer Support, Marketing). 5 Configure billing. Real-time usage tracking is on by default. 6 Scale. Add more stores under the same billing relationship as needed. 7 Audit. Audit logs are on by default, viewable from the admin. #### Built for agencies Agencies running ecommerce for clients get: One agency account, many client stores : each client is a tenant Per-client roles : an agency operator can be admin on Client A and staff on Client B Clean client-facing branding : the storefront and admin can be white-labeled (on Enterprise) Unified billing or per-client billing : configure how you bill your clients vs how you pay Mercemur Migration tools : import a client's catalog from Shopify, or bring any other platform's data in through the admin API #### Built for multi-brand operators If you run several brands under one parent company: Each brand gets its own storefront, its own custom domain, its own theme, its own catalog, its own team All managed from one billing relationship Customers buying across brands have separate customer accounts (or SSO on Enterprise) Volume discounts apply at the operation level ##### Common structures: Two brands, two storefronts. A premium brand and a value brand under the same parent. Regional brands. A US brand, an EU brand, an India brand, each with their own catalog and content. Vertical brands. Apparel brand, accessory brand, home brand under one operation. #### Use cases ##### Multi-brand operator Three brands, three storefronts, three custom domains, one billing relationship. Each brand has its own team. Reports roll up at the operation level. ##### Agency One agency account, ten client storefronts. Each client gets their own admin scope. The agency operator has access to all clients, the client gets scoped access to their own store. ##### International expansion A single brand running three regional storefronts (US, EU, India). Each region has its own catalog, its own currency, its own tax rules, its own customer accounts. Customers in each region see only their local storefront. ##### Holding company Multiple ecommerce subsidiaries under one billing umbrella. Each subsidiary is operated independently. Centralized usage reporting at the holding company level. ##### B2B operator A wholesale storefront for trade partners (authenticated, customer-group-gated) and a public DTC storefront for retail. Two stores, one operation. #### Frequently asked questions Can stores see each other's data? No. Tenant isolation is enforced at the database layer through row-level security and tenant-stamping triggers, backed by application-layer checks on every request. Do I get a custom domain? Yes. Every store can map a custom domain with automatic SSL. How do team permissions work? Invite teammates with scoped roles. Each role has its own permissions. Custom roles available on Enterprise. What counts as a metered event? Email sends, storage, and API requests. The AI sales agent runs on your own model provider key (BYOK). Orders are never metered, so what you sell does not change what you pay. Can I run multiple stores under one account? Multi-store and multi-tenant features unlock on Enterprise. Do you support SSO? On Enterprise plans, yes. SAML and OIDC. Are audit logs available? Yes on all plans, scoped to admin actions. Enterprise adds extended retention. Can I white-label the admin for clients? On Enterprise plans, yes. How does multi-region work? Each region has its own currency, its own tax rules, its own shipping zones. Customers see prices in their region's currency. Can each brand have its own custom domain? Yes. Every store has its own custom domain. Are usage metrics visible per store? Yes. The admin breaks usage down per store on multi-store operations. Can I invite teammates with different roles per store? Yes. An agency operator can be Admin on Client A and Staff on Client B. What happens if a teammate leaves? Revoke access from the admin. Audit logs show who did what before they left. Can I export audit logs? Yes through the admin API. Is data backed up? Yes. Automated backups with disaster recovery procedures. What is the platform uptime? Service level commitments are set in the applicable agreement. Enterprise agreements can carry a negotiated availability commitment. Live status is published at status.mercemur.com. Can I get a single-tenant deployment? On Enterprise plans, yes. Do you offer regional data residency? Available on Enterprise plans for specific regions. Is there a platform fee on each order? No. Mercemur takes no transaction fee. Stripe, Razorpay, and Adyen settle through your own provider accounts; Dodo acts as merchant of record and remits according to its own terms. The plan is billed as a monthly subscription plus metered storage, email, and API usage, none of which is tied to order value. #### Best practices for multi-store operations ##### Plan tenant structure before launch A "tenant" is a real boundary. Customers, orders, products, and data are all tenant-scoped. Decide at the start: one tenant per brand, one tenant per region, one tenant per client. Migration between tenants is supported but harder than getting it right at the start. ##### Use the same admin operators across tenants when possible Multi-store operators can grant the same operator access to multiple stores. The operator switches between stores in the admin without separate logins. ##### Configure per-tenant branding consistently Each tenant has its own colors, logo, sender domain, payment provider connections. Document the per-tenant configuration so onboarding new operators is fast. ##### Set up audit logs and review them Audit logs exist on every plan. Reviewing them periodically catches issues before they become incidents. ##### Plan for the second tenant before you need it Even if you launch with one store, design your workflows so adding a second store is easy. Reuse-friendly content templates, shared catalog templates, consistent role definitions. #### Multi-store scenarios ##### Two brands, two stores A premium brand and a value brand under one parent. Each has its own storefront, its own customer base, its own marketing voice. Customers in each brand do not see the other. ##### Three regional stores A US storefront, an EU storefront, an India storefront. Each in the right currency, with the right payment methods, with the right tax handling. Customers shop their local store. ##### Agency with ten clients The agency runs ten client storefronts. Each client has isolated data. Agency operators access all ten through the admin. Each client has staff-level access to their own store only. ##### B2B operator with two storefronts A public DTC store and an authenticated wholesale store. Different storefronts, different price lists, different shipping options. Customers in each segment see their own catalog. #### Quick reference Multi-tenant isolation at the storage layer. Custom domain with automatic SSL on every store. Team roles: Owner, Admin, Staff, Fulfillment, Customer Support, Marketing, custom roles on Enterprise. Three billing tiers: Free, Growth, Enterprise. Three metered dimensions: storage, email sends, API requests. Orders are never metered. Real-time usage tracking with bill forecast. Overage invoices generated automatically. Audit logs on every plan. #### Get started Step 1: Sign up for Mercemur (Free or Growth). Step 2: Create your first store. Step 3: Map a custom domain. Step 4: Invite teammates with scoped roles. Step 5: Configure billing preferences. Step 6: Set up audit logging review. Step 7: Add additional stores as the operation grows. #### Related ##### [Commerce](https://mercemur.com/commerce) Catalog, cart, checkout, and order management. ##### [Integrations](https://mercemur.com/integrations) Connect the tools you already run on. ##### [Storefront builder](https://mercemur.com/storefront-builder) Build and theme the shop your customers see. Run your store on multi-tenant infrastructure #### Start with one store, scale to twenty. Start fast, compare plans, or talk through the details with us. [Talk to sales](https://mercemur.com/contact) [See pricing](https://mercemur.com/pricing) [Start free](https://mercemur.com/signup) --- ## Full ecommerce backend, orders, inventory, customers Source: https://mercemur.com/commerce (updated 2026-09-15) ### The full commerce engine, ready to run Products, inventory, orders, returns, customers, promotions, pricing, taxes. Built for serious operations. Most ecommerce platforms get the catalog right and the operations wrong. They handle the sale and leave you to figure out returns. They support one warehouse and call it inventory. They give you customer profiles but no real way to price differently for different groups. They put the order through and then forget about it. Mercemur ships a complete commerce engine. Products with variants and personalization. Inventory across multiple warehouses with cart-time reservations. Orders that move through real lifecycle states with returns, exchanges, and claims as first-class workflows. Customer groups with their own price lists. Region-aware pricing and per-region tax rules from the first sale. Made-to-order with per-option price modifiers built into the product catalog. When the order arrives, the platform is not done. It is ready for the rest. #### Products and catalog ##### Variants and options Multiple variants per product. Multiple options per variant (size, color, material, finish, region availability). Stock counts per variant per location. ##### Images Multiple images per product with order control. Per-variant images so the gallery updates when a customer selects a different color. Image optimization built in. ##### SEO meta Per-product title, description, and OG image. Customize what shows up in search results and social shares for every product. ##### Hierarchical categories Parent and child categories. A product can sit in multiple categories. Breadcrumb structured data renders on every product page so search engines understand the category tree. ##### Collections Curated lists for merchandising. Best sellers, new arrivals, on sale, gift guides, seasonal, anything you want to feature. Collections are independent of categories, so the same product can appear in multiple collections. ##### Made-to-order personalization Custom forms attach to any product. Per-option price modifiers mean engraving, monogram, photo upload, gift message, and any custom field can carry its own price. Total order price calculates from the customer's selections at the cart. #### Multi-location inventory Stock counts roll up across all your warehouses. Each location tracks its own stock per variant. Cart-time reservations prevent overselling during checkout. When a customer abandons the cart, reservations release automatically. The order workflow picks the right location based on: Available stock at each location Customer's shipping address Configurable routing rules Real example flow: 1 Customer adds a product to cart 2 Mercemur reserves stock at the closest fulfilling warehouse 3 The cart shows the variant as reserved-for-checkout 4 If the customer abandons cart, the reservation releases on timeout 5 If the customer completes checkout, the reservation converts to a fulfillment 6 The fulfillment workflow generates a packing slip and (if connected) a carrier label #### Orders, returns, exchanges, and claims Orders start as drafts (for merchant-placed) or active (for customer-placed). They move through lifecycle states and end in completion, cancellation, or one of the post-sale workflows. Returns, exchanges, and claims are not afterthoughts. Each has its own model, its own items, its own reasons, and its own timeline. ##### Returns Customer initiates a return through their account. Merchant reviews and approves. Refund issues automatically through the original payment provider. Inventory restocks at the configured location. ##### Exchanges Customer returns one variant and receives another. Inventory adjusts on both sides. Price differences settle through a refund or an additional charge. ##### Claims Damaged in transit, wrong item shipped, lost package, defective on arrival. Each claim type has its own resolution workflow with its own evidence requirements. ##### Cancellations Cancel before fulfillment, refund automatically. Cancel after fulfillment, route to the return workflow. #### Configurable return reasons Return reasons support a parent-child hierarchy so you can group them logically: ##### Quality - Defective on arrival - Damaged in transit - Wrong item shipped - Quality below expectation ##### Fit - Too small - Too large - Color or finish different from expected ##### Customer choice - Changed mind - Found a better price - No longer needed ##### Other - Catch-all for anything not categorized Reports show returns by reason, so you can spot the actual issues with a product, supplier, or shipping route. #### Draft orders Place an order on a customer's behalf from the admin. Useful for: Phone orders ("can you place this for me?") Sales calls ("send me the quote") B2B requests ("we want 200 units, can you set this up?") Recovering customers who could not complete checkout Trade shows and pop-up events Wholesale buyers placing seasonal orders The draft becomes a real order when the customer pays the invoice you send. #### Customer groups Group customers for targeted pricing, email campaigns, and access control: ##### Wholesale customers Their own price list, their own promotions, their own minimum order quantities. ##### VIP buyers Top revenue contributors get early access, special promotions, faster shipping defaults. ##### Trade professionals Designers, architects, contractors. Their own pricing, their own catalog visibility. ##### Region-specific groups Customers in a specific country get region-locked promotions or pricing. ##### Newsletter subscribers First access to new product launches. ##### Returning customers Auto-promotions for customers placing their second, fifth, or tenth order. Each group can see different prices, receive different campaigns, and access different products. #### Promotions The promotion engine supports: Discount codes: single-use, multi-use, expiring, with usage caps Auto-applied promotions: no code needed, triggered by cart conditions Free shipping: promotion-driven shipping waivers Buy X get Y: BOGO and similar rules Percentage and fixed-amount discounts Cart-level vs item-level: apply to the whole cart or to specific line items Stack promotions or limit them. Restrict promotions to customer groups, regions, currencies, or product categories. #### Region-aware price lists Price lists support per-region rules. Each region has its own currency and tax setup. Sell the same product at one price in India, another in the US, another in the EU, with no manual conversion at checkout. Customers see prices in their local currency. ##### Time-bound pricing Sale windows ##### Customer-group rules Wholesale tier pricing ##### Quantity breaks Volume discounts #### Multi-currency, multi-region Sell in multiple regions from the same catalog. Each region has: Its own currency Its own tax rules Its own shipping zones Its own payment provider configuration Its own promotional rules Customers see prices, taxes, and shipping options in their local context. #### Taxes Tax regions, tax rates, and per-product-type tax rules. Configure rules like: Books are tax-exempt in this state Luxury goods carry a higher rate Digital products have different tax treatment than physical goods B2B sales are tax-exempt with a valid VAT number Taxes calculate at checkout based on the customer's shipping address and the product's tax category. #### How it all comes together A complete order flow looks like this: 1 Customer browses, gets region-aware pricing 2 Adds a product with personalization to cart, custom price modifier applies 3 Cart reserves stock at the closest location 4 Customer logs in, sees their saved address and payment method 5 Customer applies a discount code, the promotion engine validates and applies 6 Customer checks out, tax calculates based on shipping address 7 Payment captures, the order moves to the active state 8 Fulfillment workflow picks the location, generates the packing slip 9 Carrier label generates (if integration is connected) 10 Customer gets the shipping confirmation email 11 Order completes on delivery Every step is handled by the platform. No manual reconciliation, no spreadsheets. #### Use cases ##### DTC clothing brand Variants by size and color, multi-location inventory across two warehouses, region-aware pricing for India and US, custom return reasons that match your fit-and-fabric vocabulary, promotion engine for seasonal sales, customer groups for VIP buyers. ##### Wholesale electronics distributor Customer groups for wholesale tiers (Tier 1 retailers, Tier 2 distributors, Tier 3 individual buyers), price lists with per-tier pricing, draft orders for sales call quotes, multi-location inventory matched to regional distribution. ##### Made-to-order furniture maker Custom product forms for wood choice, finish, dimensions, hardware, each with its own price modifier. Long-form product descriptions, hero images, SEO meta per piece. Tax rules that handle the shipping-tax interaction correctly. ##### Multi-region beauty brand Multi-currency, multi-language storefront, region-specific tax rules, region-specific catalog (some products only available in some markets because of cosmetic ingredient regulations). ##### B2B industrial supplier Authenticated storefront, customer groups for verified business buyers, draft orders for quote workflows, custom product forms for spec'd parts with per-option pricing, promotion rules tied to customer group. ##### Subscription box business Catalog of past boxes, recurring billing through subscription products, returns workflow for damaged boxes, customer accounts that show every box ever received. #### Frequently asked questions Can I sell made-to-order items with custom options? Yes. Custom forms support per-option price modifiers. Build engraving, monogram, photo upload, gift message, dimensions, finish, or any custom field with its own pricing. Can I handle returns, exchanges, and claims separately? Yes. Each is a first-class workflow with its own model and items. Can I customize return reasons? Yes. Return reasons support a parent-child hierarchy. Do you support price lists by region? Yes. Price lists with region rules. Can I run wholesale alongside DTC? Yes. Customer groups with their own price lists let you run wholesale and DTC from the same catalog. Does inventory sync with my warehouse? Yes, through the admin API. Integrations with major warehouse and 3PL systems are possible on Enterprise plans. Can I run a B2B-only store? Yes. Authenticated storefront, customer groups for tiered pricing, draft orders for quotes. Can I configure taxes per region? Yes. Tax regions, rates, and per-product-type rules. How do draft orders work? You build the order in the admin, send the customer an invoice link, they pay, and the draft converts to a real order. What happens when a customer returns an item? The return workflow runs: customer initiates, merchant approves, refund issues through the original payment provider, inventory restocks at the configured location. Can I stack promotions? Yes. The promotion engine supports stacking with configurable rules. Can I limit a promotion to one customer group? Yes. Promotions support customer group, region, currency, and category constraints. Do you support quantity breaks (volume pricing)? Yes through price lists with quantity rules. Can I do BOGO (buy one get one free)? Yes. The promotion engine supports BOGO rules. Can I run a flash sale? Yes. Time-bound price lists or auto-applied promotions with start and end times. Can I pause my catalog? Yes. Store status supports active, coming soon, suspended, and pending. Suspend to take the storefront offline temporarily. How do customer accounts work for B2B? Authenticated storefront, customer-group-gated pricing, draft order workflow for quote-to-cash flows. #### Best practices ##### Use customer groups from day one Even if you do not sell wholesale, customer groups let you segment marketing campaigns and apply tiered promotions later. Set them up early so the data is there when you need it. ##### Configure return reasons before your first return The default return reasons are generic. Customize them to match your product and your operation. The data you collect on returns is only as good as the categories you offer. ##### Multi-location inventory works for stores with one warehouse too Treat the warehouse as a location. When you open a second warehouse later, the platform is ready. No retroactive migration. ##### Set up tax rules carefully Wrong tax rates create accounting headaches later. Configure tax regions, rates, and product-type rules carefully at launch. A tax accountant's review is worth the fee. ##### Use price lists for currency, not just discounting Each region has its own price list with its own currency. Customers see local prices without manual conversion. Set up the price lists per region before you open the storefront to that region. #### Common pitfalls ##### Treating draft orders as a B2B-only feature Draft orders work for phone orders, recovered carts, sales calls, and trade shows. Not just B2B quote workflows. ##### Setting reservations to expire too quickly Cart abandonments take longer than people expect. A 15-minute reservation timeout creates more cart loss than it prevents. ##### Ignoring the promotion engine for auto-applied logic Code-based discounts work for marketing campaigns. Auto-applied promotions work for evergreen rules (free shipping above X, automatic loyalty discount). Use both. ##### Hardcoding tax rates instead of using tax rules Tax rates change. Hardcoding them in your accounting is a problem. Configuring them in Mercemur's tax module lets you update them in one place. ##### Letting bad variants pollute the catalog Variant cleanup is harder than getting variants right the first time. Define options carefully before bulk-uploading variants. #### Quick reference Products with variants, options, images, SEO meta, custom forms. Multi-location inventory with cart-time reservations. Hierarchical categories and curated collections. Order workflow with draft, returns, exchanges, claims, cancellations. Customer groups, region-aware price lists, multi-currency, per-region tax. Promotion engine with codes, auto-apply, BOGO, free shipping. Configurable return reasons with parent-child hierarchy. Draft orders for phone, sales, and B2B quote workflows. #### Related ##### [Payments](https://mercemur.com/payments) Stripe, Razorpay, Dodo, and Adyen, with no platform transaction fee. ##### [Shipping](https://mercemur.com/shipping) Rates, zones, labels, and fulfillment. ##### [Digital products](https://mercemur.com/digital-products) Downloads, license keys, and subscriptions. Ready to see it in action? #### See the commerce engine in action. Start fast, compare plans, or talk through the details with us. [Request a demo](https://mercemur.com/contact) [See pricing](https://mercemur.com/pricing) [Try the free tier](https://mercemur.com/signup) --- ## AI sales agent for your storefront, WhatsApp, and Instagram Source: https://mercemur.com/ai-agent (updated 2026-09-15) ### An AI sales agent that knows your catalog and closes the sale It answers shopper questions, recommends real products, and adds them to the cart, on your storefront, WhatsApp, and Instagram. Grounded on your catalog, handed to your team when it matters, measured to the last order. Most storefront chat is either a scripted bot that cannot answer a real question or a generic AI that confidently invents products and prices you do not sell. Neither closes a sale, and the second one erodes trust the moment a shopper checks. Mercemur ships an AI sales agent grounded on your live catalog. It only recommends products that exist, only quotes prices it can confirm, and shows them as cards a shopper can add to the cart in one tap. It runs on your storefront and in WhatsApp and Instagram from the same brain, hands off to a human when a conversation needs one, and reports a real conversion funnel so you can see what it earned. You get a salesperson on every channel, not a chatbot that frustrates the customer you worked to acquire. #### One agent, every channel The same agent, catalog, and conversation history power your storefront and your messaging channels. A shopper who starts on the website and follows up on WhatsApp keeps the same thread. ##### Storefront chat A chat widget on every page of your store. Shoppers ask, the agent answers, recommends, and adds to cart without leaving the page. ##### WhatsApp The same agent replies to WhatsApp messages. Product questions, order help, and recommendations run in the channel your customers already use. ##### Instagram DMs Turn Instagram direct messages into a sales channel. The agent picks up the conversation with the same catalog and history behind it. #### Add to cart inside the chat Recommendations arrive as product cards, each with an image, title, and price. The shopper acts without breaking the conversation. - Product cards show the real image, title, and price from your catalog - An Add button places a single-variant product straight into the cart - Products with variants route to the product page so the shopper picks size or colour, never a guess - The cart total and the value the agent added update as the shopper shops - Everything runs on the same cart and pricing path as the rest of your store, so promotions and stock rules still apply #### Grounded on your catalog, not on guesses The agent searches your indexed catalog on every question and answers from what it finds. It cannot recommend a product you do not sell or quote a price it cannot confirm, and the safety rules hold no matter what persona you set. ##### Always current Add or edit a product and it flows into the search index the agent queries. No manual retraining, no stale answers about a product you discontinued. ##### Isolated per store Every catalog lookup is scoped to your store with a mandatory tenant filter. The agent can never surface or leak another merchant's products. #### A shared inbox with human handoff Every conversation, on every channel, lands in one inbox. Your team reads the full thread, takes over when a shopper needs a person, and releases it back to the agent when done. One inbox for storefront, WhatsApp, and Instagram threads Full conversation history, so a human never asks the shopper to repeat themselves Take over and release a thread without losing context Free-plan stores run the inbox manually before turning the agent on Readable customer handles so your team knows who they are talking to Agent and human replies live in the same thread #### A persona tuned to your industry Start from a vertical template for a voice that already fits your store, then edit the name, greeting, and persona. The template prefills everything, so you are customizing, not starting from a blank box. Stella ##### Fashion & Apparel A stylist voice that asks about size and occasion, then suggests complete looks. Bella ##### Beauty & Personal Care A beauty advisor that matches products to skin type and concern, and explains routines. Remy ##### Home & Furniture An interiors guide that sizes pieces to the room and coordinates a look. Max ##### Electronics & Gadgets A plain-spoken tech advisor that matches specs to how the shopper will use it. Sage ##### Health & Wellness A supportive wellness voice with strict guardrails against medical claims. Vera ##### EV & Automotive A fitment-first assistant that confirms the vehicle before recommending parts. #### Measured to the last order The dashboard shows a real conversion funnel, not a message counter. See where shoppers drop, what they add, and how much revenue the agent earned. 1 Opened 2 Conversation 3 Product shown 4 Interaction 5 Added to cart - Conversion funnel from opened to conversation to product shown to add-to-cart - Conversations over time and your most-added products - A breakdown of where on the store shoppers start a conversation - Revenue attributed to agent-assisted orders and the value of carts it touched #### How it comes together 1 Turn the agent on in settings and pick a vertical persona template 2 Your catalog indexes automatically, so the agent knows your real products, prices, and stock 3 The widget goes live on your storefront; connect WhatsApp and Instagram when you want them 4 A shopper opens the chat and asks a question in their own language 5 The agent searches your catalog and answers, then shows product cards with an Add button 6 The shopper adds a product to the cart or is routed to the page to pick a variant 7 Anything the agent cannot resolve is handed to your team in the unified inbox 8 The dashboard shows the funnel, popular products, and revenue attributed to the agent #### Use cases ##### Fashion boutique The agent asks the occasion and size, shows three coordinated looks as cards, and adds a single-variant accessory straight to the cart while routing a multi-size dress to its product page. ##### Electronics store A shopper describes what they need a laptop for. The agent compares two models in plain language, recommends the right tier, and suggests a compatible accessory. ##### Beauty brand on Instagram A DM asking for a serum recommendation becomes a guided routine. The whole thread and the resulting order show up in the shared inbox. ##### Busy support team The agent handles the repetitive product and order questions. When a shopper needs a human, the team takes over the thread and hands it back when resolved. #### Frequently asked questions What is the AI sales agent? A chat assistant that lives on your storefront and answers shopper questions, recommends products, and helps them add items to the cart. It is grounded on your live catalog, so it talks about your real products, prices, and stock, not made-up ones. Does it invent products or prices? No. The agent can only recommend products that exist in your catalog and only quotes prices and details it can confirm. Safety rules are always enforced on top of whatever persona you set, so a custom voice can shape tone but never removes the guardrails. Which channels does it work on? The storefront chat widget out of the box, plus WhatsApp and Instagram direct messages. The same agent, catalog, and conversation history power every channel, and all conversations land in one shared inbox. Can shoppers buy without leaving the chat? Yes. The agent shows product cards with an image, title, and price, and an Add button places the item in the cart directly. For products with multiple variants it routes the shopper to the product page to choose, so it never guesses a size or colour. What happens when the agent cannot help? Any conversation can be handed off to a human. Your team sees the full thread in the unified inbox, takes over, replies, and releases it back to the agent when done. Nothing is lost in the switch. Can I match the agent to my industry? Yes. Pick a vertical template (fashion, beauty, home, electronics, health, or automotive) for a tuned voice and greeting, then edit it. The template prefills the name, greeting, and persona so you start from something that already fits your store. What can I measure? A conversion funnel from opened to conversation to product shown to add-to-cart, a conversations-over-time trend, your most-added products, a breakdown by page, and revenue attributed to agent-assisted orders. It is a full analytics view, not a message counter. How does it know my catalog? Your products are indexed into a search index the agent queries on every question. When you add or edit products, they flow into the index, so the agent stays current without manual retraining. Is my store's data isolated from other merchants? Yes. Every catalog lookup is scoped to your store with a mandatory tenant filter, so the agent can never surface or leak another merchant's products. What languages does it speak? The agent responds in the shopper's language and adapts to how they write, so an international storefront does not need a separate setup per market. Which plans include the agent? The AI agent is available on the Growth plan and runs on your own model provider API key (bring your own key), which you add in settings. Stores on the free plan keep the shared inbox and reply to shoppers manually, so you can still run conversations before you turn the agent on. How long does setup take? Turn it on in settings, pick a persona template, and it is live on your storefront. Connecting WhatsApp or Instagram takes a few more minutes to authorize the channel. #### Quick reference AI sales agent grounded on your live catalog. Storefront widget plus WhatsApp and Instagram from one brain. In-chat product cards with add-to-cart, single-variant only so it never guesses. Shared inbox with human handoff. Six vertical persona templates you can edit. Conversion funnel, popular products, and revenue attribution. Catalog isolated per store with a mandatory tenant filter. Available on the Growth plan with your own model provider key (BYOK); free stores reply manually through the same inbox. #### Related ##### [Optimize](https://mercemur.com/optimize) Experiments and conversion work on live traffic. ##### [Customer accounts](https://mercemur.com/customer-accounts) Profiles, groups, and order history. ##### [Analytics](https://mercemur.com/analytics) What sold, to whom, and what it cost. Ready to sell in the chat? #### Put an AI sales agent on every channel. Start fast, compare plans, or talk through the details with us. [Talk to sales](https://mercemur.com/contact) [See pricing](https://mercemur.com/pricing) --- ## A/B testing and profit optimization for your store Source: https://mercemur.com/optimize (updated 2026-09-15) A/B testing and profit optimization ### Test everything. Grow profit, not guesswork. Run experiments on price, content, offers, shipping, and checkout, and see which version earns the most profit per visitor. Because the platform owns the whole stack, the numbers are exact, not estimated. Most testing tools sit on top of your store as scripts. They estimate profit from numbers they cannot see, they lock price and checkout testing behind an expensive plan, and they fight the storefront cache, so shoppers catch a flash of the old price before the test version loads. Mercemur runs experiments natively. It holds your real prices, cart, checkout, orders, and product cost in one place, so every test measures true profit per visitor from your actual costs. Price and checkout testing are on from day one, and the winning version is chosen on the server before the page paints. You get decisions you can trust, not a dashboard of estimates. #### Test the whole funnel From the moment a visitor lands to after they buy. Every stage of the journey is a lever you can test or personalize. ##### Content Headlines, hero sections, and page content. Test what a visitor reads from the moment they land. ##### Pricing Product prices, subscription prices, and per-currency prices. Find the price that earns the most profit per visitor. ##### Offers Automatic discounts and gift-with-purchase. Test the incentive that lifts the order without giving away margin. ##### Shipping Flat rates and free-shipping thresholds. Turn shipping into a profit lever instead of a cost. ##### Checkout Order bumps, reassurance copy, and trust badges. Turn more carts into orders. ##### Post-purchase One-click upsells charged to the saved card after the order. Make more on every sale. #### Profit per visitor, measured for real Other tools estimate what a test earned. Mercemur knows. Because your real cost, discount, shipping, and tax all live in one system, every experiment reports true profit per visitor and holds a high bar before it calls a winner. - Deterministic profit per visitor, computed from your real product cost, discounts, shipping, and tax, not an estimate. - Bayesian and frequentist statistics with a sequential correction, so you are not fooled by an early peek. - A sample-ratio guard that flags a broken split instead of quietly reporting a wrong winner. - A minimum-runtime gate, so a test never declares a winner on a day of noise. - Results broken down by device and country, not just one blended number. #### Describe a test. Understand the result. You do not need a growth team to run experiments. Describe the test you want in plain words and it is built for you, ready to review and launch. When results come in, ask why a version is winning and get an answer grounded in your actual numbers. ##### Build it from a sentence Type "try 10% off hoodies for mobile shoppers" and get a valid experiment draft, the right type and change, filled in and ready to launch. ##### Ask what happened Ask which version is winning and why, in plain language, answered from this experiment's real results, never a made-up story. #### The right experience for every visitor Target a test to the visitors that matter, by new versus returning, device, traffic source, or customer group. Or turn a winner into permanent personalization, so the right audience always gets the right experience without an ongoing split. #### Fair by design The features that other platforms gate behind their most expensive tier are on from the start, and the platform never profits from your wins. - Price testing and checkout testing on every plan, not locked behind an expensive enterprise tier. - Zero transaction fees. The platform never takes a cut of the sale a test helped you win. - Server-side, flicker-free assignment. The right version is chosen before the page paints, so a shopper never sees the old price flash to the new one. - One sticky experience per shopper. A returning visitor always sees the same version, never a jarring flip. #### Frequently asked questions What can I test? The whole funnel: content and headlines, product and subscription prices, per-currency prices, automatic discounts and gift-with-purchase offers, shipping rates and free-shipping thresholds, checkout content and order bumps, and one-click post-purchase upsells. You can also run several changes together in one combination test. How is profit per visitor calculated? From your real numbers, not an estimate. Because your product cost, discounts, shipping, and tax all live in the same platform, each experiment computes true profit per visitor. That is the headline number, so you optimize for what you keep, not just revenue. Do shoppers see a flash of the old version? No. The winning version is chosen on the server before the page is drawn, so a shopper never sees the original price or content flash and then jump to the test version. Each shopper also stays on one consistent version, so a returning visitor never flips between prices. Is price testing locked behind an expensive plan? No. Price testing and checkout testing are available on every plan, including the free tier for a single running experiment. Other platforms gate price testing behind their most expensive tier; here it is a starting feature. How do I know a result is trustworthy? Every experiment uses proper statistics, a Bayesian probability alongside a frequentist test with a sequential correction so an early peek does not mislead you, a sample-ratio guard that flags a broken split, and a minimum-runtime gate so no winner is called on a single noisy day. Results also break down by device and country. Can I target specific shoppers? Yes. Target a test by new versus returning, device, traffic source, or customer group. You can also switch a winner into permanent personalization, so a chosen audience always gets the chosen experience rather than a continuing split. Do I need a growth team to use it? No. Describe the test you want in plain words and it is built for you as a ready-to-launch draft. When results are in, ask why a version is winning and get a plain-language answer grounded in the real numbers. Are there transaction fees on tested sales? No. There are zero transaction fees. The platform never takes a cut of a sale your test helped you win. #### Related ##### [Analytics](https://mercemur.com/analytics) What sold, to whom, and what it cost. ##### [AI sales agent](https://mercemur.com/ai-agent) Answers shopper questions and recovers carts. ##### [Reviews](https://mercemur.com/reviews) Collect and publish customer feedback. Ready to stop guessing? #### Test your way to more profit per visitor. Start fast, compare plans, or talk through the details with us. [Talk to sales](https://mercemur.com/contact) [See pricing](https://mercemur.com/pricing) --- ## Sell digital products, files, license keys, subscriptions Source: https://mercemur.com/digital-products (updated 2026-09-15) ### Sell digital products as easily as physical ones Files, license keys, subscriptions, and a public validation API. The full digital-product stack on one platform. Digital products are usually treated as a second-class citizen on ecommerce platforms. The catalog supports them, but barely. License keys live in a separate spreadsheet. Subscriptions live in a separate billing tool. File delivery happens through a third-party hosted page that does not match your branding. Customers piece together accounts and emails to find what they bought. Mercemur ships a complete digital-product engine on the same catalog as your physical products. Files behind short-lived signed links with per-customer download counters. License keys from a bulk pool or pattern-generated on the fly, encrypted at rest, validated through a public API your software can call. Subscriptions through Stripe with native dunning, or through a manual mode for annual plans you handle yourself. A single customer dashboard listing every entitlement: every file, every key, every subscription. You sell digital, you run digital, and the platform actually understands the difference. #### File downloads Files are stored securely and served through short-lived signed links generated on demand. The links expire quickly (typically minutes) so a shared link cannot become a permanent backdoor to your distribution. Each customer entitlement carries: A download counter that increments on every successful download An optional download limit (set to 0 for unlimited, set to 3 for 'three downloads max') An optional expiration date (for time-bound access) When a customer hits their download limit, the platform stops serving the file. The customer sees a clear message in their account dashboard. You can lift the limit manually from the admin if the customer has a legitimate reason. ##### Built-in protections: - File downloads are served as attachments with explicit content-type to prevent inline rendering of malicious uploads - File names are sanitized to block control characters and direction overrides - Links cannot be shared and reused beyond the expiration window - Hot-link prevention is built into the delivery path #### License keys Two key strategies fit different operations: ##### Bulk pool Import a CSV of pre-generated license keys (10, 1,000, 100,000 at once). Mercemur claims one key per order on payment success. The customer sees their assigned key in their account dashboard. The pool depletes as orders come in. Reload the pool any time. Useful for: - Software where keys come from a third-party generator - Limited-edition releases where keys are minted in advance - Keys produced by an external partner ##### Pattern-generated Define a key format using a template (XXXX-XXXX-XXXX-XXXX) and a charset (alphabetic, numeric, alphanumeric, custom). Mercemur generates a unique key on claim. The format is yours, the uniqueness is enforced. Useful for: - Software that uses standard activation key formats - Brands that want consistent key formatting across products - Operations that do not want to maintain a key generator separately ##### Key security - Keys are encrypted at rest with strong cryptography - Lookup uses a separate hash so the plaintext is never stored in a queryable form - Cross-tenant validation works without exposing plaintext anywhere - Only the customer who purchased the key can see it in the clear #### Public license validation API Your third-party software can validate a customer's key against a public validation endpoint. The endpoint is: Public (no merchant authentication needed), Scoped per tenant (the validator confirms the key belongs to the right merchant), Rate-limited to prevent abuse, Safe to embed in installer, activation, or "phone home" flows, Built to handle real software activation patterns. ##### Typical flow: 1 Customer buys a license on your Mercemur store 2 Customer downloads your software installer 3 Installer prompts for the license key 4 Customer pastes the key from their account dashboard or activation email 5 Your installer calls the validation endpoint with the key 6 Endpoint responds with valid or invalid status 7 Installer activates or rejects accordingly #### Subscriptions Two subscription modes fit different billing patterns: ##### Stripe subscription mode Creates a real Stripe subscription on your own Stripe account. Native: Dunning (Stripe's smart retry for failed cards), Customer portal (Stripe-hosted, branded), Proration on plan changes, Coupon and promotion support, Cancellation at period end vs immediate. Useful for: - Monthly or annual SaaS billing - Recurring physical-box subscriptions where you also handle physical fulfillment - Memberships with renewal expectations ##### Manual mode Set an expires\_at date without recurring billing. The customer's access lapses on the date you set. You handle renewal manually (send an email, take a payment, extend the date). Useful for: - Annual licenses billed through invoicing - Educational licenses with academic-year expirations - Limited-time access tied to a one-time payment - Cases where you do not want Stripe handling renewals #### Customer entitlement dashboard Customers see every entitlement in one place at the account level. Each entitlement shows: Product name and image Order it came from Download count (if a file) Download limit (if set) License key reveal button (if a key, plaintext stays hidden until clicked) Subscription status (active, past due, canceled, paused, where applicable) Subscription next billing date (if Stripe mode) Subscription expiry date (if manual mode) Cancellation action (where applicable) The dashboard is the same UI for physical and digital products. Customers do not have to learn two systems. #### Merchant webhook outbox Every entitlement event fires a signed webhook to a URL you configure. The events you can subscribe to: entitlement.granted, entitlement.revoked, entitlement.expired, entitlement.consumed, subscription.activated, subscription.canceled, subscription.payment\_failed, license\_key.claimed, license\_key.revealed. Each webhook is signed with a secret stored encrypted in your merchant config. The receiver verifies the signature before processing the payload. ##### Security protections: - The outbox blocks attempts to target internal networks (no SSRF to your own infrastructure) - DNS rebinding attempts are detected and blocked - Outbound requests are rate-limited per merchant - Failed deliveries retry with exponential backoff - Replay protection through signed timestamps #### How it all comes together 1 You upload a file or import a license key pool, or both 2 You configure the product as a digital catalog entry 3 Customer browses the storefront and finds the product 4 Customer checks out, pays through Stripe / Razorpay / Dodo / Adyen 5 Payment captures successfully 6 Mercemur grants the entitlement: claims a key, signs a file link, mints a subscription 7 Customer receives confirmation email with their entitlement (key visible, file link, subscription confirmation) 8 Customer logs into their dashboard, sees the entitlement 9 Customer downloads / activates / uses the product 10 Your software calls the validation API to confirm the key is real 11 Your webhook receiver gets the entitlement.granted event for your own systems Every step is on the platform. No second tool, no separate billing, no separate customer dashboard. #### Use cases ##### Ebook publisher PDF files with download limits (3 downloads per purchase, so customers cannot pirate by sharing). Customer dashboard shows every ebook ever purchased. Signed links prevent hot-linking from forums. ##### Software vendor (one-time license) Pattern-generated keys (XXXX-XXXX-XXXX-XXXX format), validation API called from the software at activation, customer reveals the key from the dashboard. ##### SaaS subscription Stripe subscription, customer portal for self-service, dunning handles failed cards, customer dashboard shows subscription status and next billing date. ##### Music producer selling sample packs ZIP files with download counters but no hard limit (customers can re-download to a new computer). Pattern-generated download links so each customer gets unique URLs. ##### Course creator Manual subscription with annual renewals invoiced. Webhook fires on subscription expiry to revoke LMS access automatically. ##### Design asset marketplace Bulk pool license keys for tier-based commercial licensing. Customer reveals different keys for different license tiers. Validation API used by partner apps. #### Frequently asked questions What file types can I sell? Any. PDFs, ZIPs, video, audio, software installers, design assets, ebooks, presets, fonts, code repos, music, anything else you want to distribute as a digital product. Can I limit how many times a customer downloads a file? Yes. Set a download limit on the entitlement. The platform enforces it on every download request. Can I sell software that needs activation? Yes. Use the license-key feature and call the public validation endpoint from your software at activation time. How are license keys stored? Encrypted at rest with strong cryptography. Lookup uses a separate hash so the plaintext is never stored in a queryable form. Are the webhooks safe to point at any URL? The outbox blocks attempts to target internal networks (no SSRF to your own infrastructure), validates DNS to prevent rebinding attacks, and signs every request so receivers can verify authenticity. Can customers re-download a file they already bought? Yes, up to the download limit if one is set. The customer dashboard always shows the latest signed link. What happens to a license key if the customer requests a refund? You can revoke the key from the admin. A webhook fires on revocation so your downstream systems update. Do I need a separate Stripe account for subscriptions? For Stripe subscriptions, yes (a connected Stripe account). For manual subscriptions, no. Can I sell digital and physical products in the same store? Yes. They share the same catalog, checkout, customer accounts, and analytics. Can I bundle digital and physical products? Yes. A single order can contain both. The fulfillment workflow handles them appropriately (the file grants immediately, the physical product enters the shipping flow). Can I price digital products in multiple currencies? Yes. Same catalog, same multi-currency pricing as physical products. Can I gift a digital product? Yes. Place a draft order on behalf of the recipient or use a gift workflow. Can I run a license key giveaway? Yes. Generate a free promo, claim keys from your pool, distribute as part of a marketing campaign. What happens if I run out of keys in my bulk pool? The order workflow detects the empty pool and either holds the order or fails it cleanly (configurable per product). You get an admin alert to reload the pool. Can I generate keys at scale? Yes. Pattern-generated keys generate on-demand at any volume. Bulk pools handle large pre-generated imports through CSV. Can my own software call the validation API? Yes. The API is public and rate-limited per merchant. Embed it in installer, activation, or 'phone home' flows. Can I revoke a customer's access if they violate license terms? Yes. Revoke the entitlement from the admin. The customer sees the revoked state, the validation API rejects future requests, and a webhook fires. #### Quick reference File downloads with signed links, download counter, optional limit. License keys in two modes: bulk pool or pattern-generated. Public license validation API at a stable endpoint. Subscriptions through Stripe (recurring) or manual (annual). Customer entitlement dashboard for files, keys, subscriptions. Signed merchant webhook outbox, SSRF-hardened. Encrypted at rest with strong cryptography. #### Related ##### [Payments](https://mercemur.com/payments) Stripe, Razorpay, Dodo, and Adyen, with no platform transaction fee. ##### [Commerce](https://mercemur.com/commerce) Catalog, cart, checkout, and order management. ##### [Customer accounts](https://mercemur.com/customer-accounts) Profiles, groups, and order history. Ready to sell digital? #### Start selling digital products today. Start fast, compare plans, or talk through the details with us. [Open digital catalog](https://mercemur.com/contact) [See pricing](https://mercemur.com/pricing) [Talk to sales](https://mercemur.com/contact) --- ## Accept payments worldwide, Stripe, Razorpay, Dodo, Adyen Source: https://mercemur.com/payments (updated 2026-09-15) ### Accept any payment method, anywhere your customers are Stripe for global. Razorpay for India. Dodo Payments for cross-border merchant-of-record. Adyen for consolidated acquiring across markets. Manual for COD. Four payment providers, plus manual payments, one checkout. Most ecommerce platforms ship one payment integration and call it done. The second integration is bolt-on. The third is a hack. The fourth never happens, so you lose the customer who wanted to pay with UPI in India or with Apple Pay in the US. Mercemur ships four payment integrations on day one, each maintained as a real provider. Stripe for international cards and digital wallets, on your own Stripe account. Razorpay for the full India stack (UPI, cards, RuPay, net banking). Dodo Payments for cross-border merchant-of-record scenarios where you do not want to handle international tax. Adyen for merchants consolidating acquiring across markets on a single provider. Manual payments for COD, wire transfers, and offline reconciliation. Refunds reconcile with the provider automatically. You ship a checkout that fits each market. Mercemur takes no transaction fee. Stripe, Razorpay, and Adyen settle through your own provider accounts; Dodo acts as merchant of record and remits according to its own terms. You stay in control. ##### Stripe The full international payment stack Payment methods International cards, Apple Pay, Google Pay, Link, Buy-now-pay-later Operations Authorization, Capture, Refund, Disputes, Subscriptions Architecture Your own Stripe account, connected with a restricted key. Charges land there in full. ##### Razorpay The full India payment stack Payment methods UPI, Cards, Net banking, RuPay, EMI Operations Authorization, Capture, Refund, Webhooks Architecture Per-merchant credentials. Settlement to your bank. ##### Dodo Payments Cross-border merchant-of-record Use case Selling globally without local tax registrations How it works Dodo becomes merchant-of-record, handles tax compliance Best for Digital products, SaaS, global subscriptions #### Manual payments For payments that do not run through a processor: Cash on delivery (COD), Bank wire transfer, Cheque payments, Trade credit (net 30, net 60), Offline reconciliation for invoiced orders. Manual payments share the same order timeline as processor-based payments. The customer places the order, the merchant marks it as paid when funds arrive, the fulfillment workflow runs as normal. #### Partial refunds with provider reconciliation Refund part of an order from the admin. Mercemur talks to the right payment processor and updates both the order ledger and the processor in one action. ##### How it works: 1. 1Admin clicks 'issue refund' on the order 2. 2Admin enters the refund amount (full or partial) 3. 3Mercemur calls the appropriate processor (Stripe, Razorpay, Dodo, or Adyen) with the refund amount 4. 4The processor refunds the customer 5. 5The order ledger updates with the refund record 6. 6The customer gets a refund confirmation email 7. 7Inventory restocks (if configured) No CSV reconciliation at month-end. The order and the processor agree on the refund amount. #### Dispute handling When a customer disputes a charge: S Stripe Dispute notifications arrive through Stripe webhooks. The order in Mercemur surfaces the dispute. Respond to the dispute through Stripe's dashboard or through the Mercemur admin. R Razorpay Razorpay's refund webhook handles disputes that resolve as refunds. Other dispute types appear in your Razorpay dashboard. D Dodo Dodo handles the dispute on your behalf as merchant-of-record. #### How payouts work Mercemur takes no transaction fee. Stripe, Razorpay, and Adyen settle through your own provider accounts; Dodo acts as merchant of record and remits according to its own terms. Stripe payouts go to your connected Stripe account on Stripe's payout schedule (typically daily after a 2 to 7 day rolling reserve). Razorpay settlements go to your Razorpay account, typically T+2 or T+3 settlement to your bank. Adyen settles to your own Adyen merchant account on your Adyen payout schedule. Dodo acts as merchant of record: it collects the payment, handles tax where applicable, and remits your net proceeds on its own schedule and terms. Mercemur never holds your funds and takes no cut of the charge. #### Why four providers A single payment provider rarely covers every market. Stripe is best-in-class internationally but lacks UPI. Razorpay is dominant in India but limited internationally. Dodo solves the tax-compliance pain for cross-border digital sales. Adyen suits merchants who want a single acquirer across several markets. Together, they cover the full set of merchant needs. You connect what you need: Selling only in India: connect Razorpay Selling only internationally: connect Stripe Selling globally: connect both Selling globally without tax overhead: connect Dodo Consolidating acquiring across several markets: connect Adyen Selling B2B with COD or wire transfers: enable manual payments #### How to connect 1. 1 Admin payments page. Visit the payments settings. 2. 2 Click 'Connect' on each provider you want. Stripe prompts you for a restricted key from your Stripe dashboard. Razorpay, Dodo, and Adyen prompt for their API credentials. 3. 3 Configure default provider per region. India region defaults to Razorpay. Other regions default to Stripe. Override per region as needed. 4. 4 Enable test mode first. Run a test order end-to-end to confirm the flow. 5. 5 Flip to live mode. Start accepting real payments. #### Use cases ##### India DTC brand Razorpay handles 95% of orders (UPI is dominant). Stripe handles the 5% of international visitors. Refunds reconcile automatically. ##### International SaaS Stripe for monthly and annual subscriptions. Dispute notifications through Stripe webhooks. The charge lands in the merchant's own Stripe account, so payouts go straight to their bank. ##### Global digital products business Dodo Payments as merchant-of-record so the merchant does not have to register for VAT in every EU country. Customers see Dodo on their statement. Tax compliance is handled. ##### India B2B wholesale Razorpay for online orders. Manual payment for COD and wire-transfer orders from large buyers. Draft orders for sales-call quotes. ##### Multi-region brand Razorpay for India region. Stripe for US and EU regions. Dodo for the rest of the world. Each region's checkout shows the right provider automatically. ##### Subscription box business Stripe subscriptions for recurring billing. Refunds reconcile when boxes are skipped or canceled. #### Frequently asked questions Do I need separate accounts for Stripe, Razorpay, Dodo, and Adyen? Yes. Each provider requires its own account. You connect them through the Mercemur admin. Stripe uses a restricted key you create in your Stripe dashboard. Razorpay, Dodo, and Adyen use API credentials. Can I use only one payment provider? Yes. Connect only the providers you need. If you sell in the US or internationally, connect Stripe. If you sell in India, connect Razorpay. Do refunds reconcile automatically? Yes. When you issue a refund from the Mercemur admin, the platform calls the appropriate payment provider and updates both the order ledger and the provider in one action. What happens to funds during a dispute? Stripe, Razorpay, and Adyen handle disputes through their own systems. Mercemur surfaces the dispute notification in the admin. Dodo handles disputes on your behalf as merchant of record. Can I accept manual payments like COD? Yes. Enable manual payments in the admin. The customer places the order, you mark it as paid when funds arrive, and the fulfillment workflow runs as normal. How do payouts work? Stripe payouts go to your connected Stripe account on Stripe's schedule. Razorpay settlements go to your bank on their schedule. Adyen settles to your own Adyen merchant account on its schedule. Dodo acts as merchant of record and remits your net proceeds according to its own terms. Mercemur never holds your funds. Can I use different providers for different regions? Yes. Configure default provider per region. India region can default to Razorpay, US region to Stripe, and so on. The checkout shows the right provider automatically. Are payment credentials stored securely? Yes. Per-merchant credentials are stored encrypted. API keys and restricted keys are never exposed in logs or admin interfaces. Can I test payments before going live? Yes. Enable test mode in the admin. Run test orders end-to-end with test cards. Flip to live mode when ready. Do I pay Mercemur for payment processing? No. You pay Stripe, Razorpay, Adyen, and Dodo their published rates directly, and Mercemur takes nothing on top: no processing fee and no cut of the order. You are billed only for your plan and its metered usage. Can I use Stripe for subscriptions? Yes. Stripe subscriptions are supported for recurring billing. Set up subscription products in the catalog and the billing runs automatically. What if a customer wants to pay with a method not supported by my connected providers? Connect additional providers or enable manual payments. If the customer wants to pay with UPI and you only have Stripe connected, connect Razorpay. Can I issue partial refunds? Yes. Enter the refund amount in the admin. Mercemur calls the provider with the partial amount. The order ledger updates with the refund record. How do I handle chargebacks? Stripe, Razorpay, and Adyen send chargeback notifications through webhooks. Respond through their dashboards or through the Mercemur admin. Dodo handles chargebacks as merchant of record. Can I connect multiple Stripe accounts? Not currently. One Stripe account per store. If you need multiple accounts, use multiple stores. What currencies are supported? Stripe supports 135+ currencies. Razorpay supports INR. Dodo supports major currencies for cross-border sales. Adyen supports the currencies enabled on your Adyen merchant account. Configure currencies per region in the admin. Can I use Dodo for physical products? Dodo is optimized for digital products and SaaS. For physical products, use Stripe, Razorpay, or Adyen. How do I reconcile payments at month-end? No manual reconciliation needed. The order ledger and the payment provider agree on every transaction. Export reports from the admin if needed for accounting. Can I accept payments without a website? Yes. Use draft orders to create invoices. Send the invoice to the customer. They pay through the invoice link. The order moves to active when payment captures. What happens if a payment fails? The order does not move to active. The customer sees an error message. They can retry with a different payment method or card. #### Quick reference Four payment integrations: Stripe (international), Razorpay (India), Dodo (cross-border merchant-of-record), Adyen (consolidated multi-market acquiring). Manual payment for COD, wire, and offline reconciliation. Partial refunds reconciled with the provider automatically. Stripe, Razorpay, and Adyen charges are created on your own provider account with credentials you supply, so payouts go to your bank; Dodo acts as merchant of record and remits according to its own terms. Per-merchant credentials stored encrypted. Subscription billing supported through Stripe. #### Related ##### [Shipping](https://mercemur.com/shipping) Rates, zones, labels, and fulfillment. ##### [Commerce](https://mercemur.com/commerce) Catalog, cart, checkout, and order management. ##### [Integrations](https://mercemur.com/integrations) Connect the tools you already run on. Ready to accept payments? #### Connect your payment account and start selling. Start fast, compare plans, or talk through the details with us. [See payment setup guide](https://mercemur.com/contact) [See pricing](https://mercemur.com/pricing) [Talk to sales](https://mercemur.com/contact) --- ## Ship orders globally, ShipRocket for India, ShipEngine global Source: https://mercemur.com/shipping (updated 2026-09-15) ### Ship anywhere, with the right carrier at the right rate ShipRocket for India. ShipEngine for the world. Manual fulfillment for the rest. Three real options, one workflow. Most ecommerce platforms force a single carrier integration and call it a day. That works until you ship internationally, until you handle B2B wholesale, until you outgrow one shipping provider. The integration that helped you launch becomes the thing you swap out at 1,000 orders a month. Mercemur ships with two carrier networks and a manual fallback. ShipRocket connects you to the full Indian courier network through a single integration. ShipEngine aggregates international carriers (USPS, FedEx, UPS, DHL, and dozens more) for cross-border shipments. Manual fulfillment is always available for in-store pickup, local delivery, and orders you ship yourself. Pick rates at checkout, print labels in the admin, give customers a tracking page they can bookmark. You set up shipping once. The platform handles the rest. #### ShipRocket (India) ShipRocket is the integration of choice for India shipping. One ShipRocket account, full Indian courier network access. ##### What you get: Single integration, every major Indian courier Rate comparison at order time Auto-generated AWB numbers and labels Pickup scheduling Order tracking that updates in real time COD support Pin-code serviceability checks Weight-based and dimension-based rate calculation Reverse pickup for returns Why ShipRocket: ShipRocket aggregates the courier landscape in India, so you do not have to integrate with each courier separately. The rate comparison built into ShipRocket means you can pick the cheapest or fastest courier per order. Returns work through ShipRocket's reverse-pickup workflow. Per-merchant credentials: Each merchant connects their own ShipRocket account through the admin. Credentials are stored encrypted. #### ShipEngine (international) ShipEngine aggregates global carriers for international rates and labels. ##### Carriers covered: USPS FedEx UPS DHL Canada Post Royal Mail Australia Post Many regional carriers across Europe, Asia, and Latin America ##### What you get: Rate quotes across multiple carriers per shipment Compliant international shipping labels with customs declarations Tracking number generation Pickup scheduling where supported Address validation HS code support for customs Why ShipEngine: International shipping is messy. Each country has different customs, different documentation, different carrier preferences. ShipEngine abstracts the complexity so you can quote rates across multiple carriers and pick the right one per shipment. #### Manual fulfillment Not every order needs a carrier integration. ##### Use manual fulfillment for: In-store pickup: Customer collects from your physical retail location Local delivery: You drive it, you hand-deliver, you use a local courier Drop-shipping: Your supplier ships directly White-glove delivery: High-value furniture, art, electronics Wholesale orders: Palletized shipments handled by freight Any order you handle outside the carrier network Manual fulfillment includes auto-generated packing slips so you can pick, pack, and ship without leaving the admin. #### Multi-location inventory routing Stock lives in multiple warehouses. The order workflow routes to the right location based on: ##### Stock availability The order goes to the location that has the variants in stock ##### Customer address Closer warehouses ship faster ##### Routing rules Configurable rules (closest, cheapest, fastest, manual) ##### Carrier serviceability Some warehouses might not be serviceable by a specific courier Customers do not see this complexity. They just get faster delivery and accurate tracking. #### Shipping zones, rates, profiles, option types ##### Shipping zones Configure zones by country, state, or postcode range. Group regions for unified pricing. ##### Shipping rates Set rates per zone: Flat rate Weight-based (per kg or per lb) Price-based (free above threshold) Carrier-calculated (real-time rates from ShipRocket or ShipEngine) ##### Shipping profiles Group products into profiles when some need special handling. Examples: Fragile: Extra packaging, white-glove delivery only Oversized: Freight only, not standard parcel Hazardous: Specific carrier requirements, no air freight Cold chain: Refrigerated shipping for perishable goods ##### Shipping option types Standard, express, overnight, same-day. Customers see the options at checkout. #### Customer-facing order tracking Customers see a tracking page on the storefront. The tracking page shows: Order status (pending, processing, shipped, delivered, canceled, requires action) Tracking number and carrier Tracking URL (direct link to the carrier's tracking page) Estimated delivery date Delivery history (when the carrier reports it) The tracking page lives on your storefront, not on a third-party site. Customers stay in your brand experience while they check their order. ##### Configurable tracking-page settings Tracking-page settings administered from a dedicated admin route. Configure messaging, banners, and customer-facing copy from the admin. #### How fulfillment flows A complete fulfillment flow: 1. 1 Customer checks out and pays 2. 2 Order moves to processing state 3. 3 Routing rules pick the location based on stock and customer address 4. 4 Inventory deducts at the chosen location 5. 5 Carrier rate request sends to ShipRocket (India) or ShipEngine (international) 6. 6 Best rate selected per your configured rule (cheapest, fastest, or manual) 7. 7 Label generates with the AWB / tracking number 8. 8 Packing slip generates so warehouse staff can pick and pack 9. 9 Customer receives a shipped-confirmation email with the tracking link 10. 10 Tracking page updates as the carrier reports status 11. 11 Order completes on delivery confirmation #### Returns workflow Returns are first-class: 1 Customer initiates the return from their account 2 Merchant approves through the admin 3 ShipRocket's reverse-pickup workflow handles the collection (for India) 4 ShipEngine handles international returns (where supported) 5 Refund issues through the original payment provider 6 Inventory restocks at the configured location For markets without reverse-pickup support, the customer ships back and provides the tracking number. Merchant marks the return as received and the refund triggers. #### Use cases ##### India DTC brand ShipRocket connected, rate comparison at order time, auto-pick the cheapest courier per pin code. Reverse pickup for returns. COD orders supported on selected serviceable pin codes. ##### International SaaS company shipping merchandise ShipEngine for global swag shipments to a remote-first team. Carrier rate comparison so you pick the cheapest option per destination. Address validation prevents undeliverable orders. ##### Multi-location retailer with online and in-store ShipRocket for ship-to-home orders. Manual fulfillment for in-store pickup. Routing rules send pickup orders to the customer's nearest store. ##### White-glove furniture brand Manual fulfillment for high-value pieces (your own delivery team). Shipping profile flags pieces as freight-only and disables standard parcel options at checkout. ##### Wholesale distributor Shipping zones by region. Rate-based by weight (palletized freight). Manual fulfillment because shipments go through your freight broker, not a parcel carrier. ##### B2B industrial supplier Mix of manual fulfillment and ShipRocket. Routing rules pick the right warehouse based on the buyer's region. Hazardous shipping profile for select SKUs. ##### Cross-border boutique ShipEngine for international orders to North America and EU. ShipRocket for the India domestic market. Two integrations, one admin. #### How carrier rates appear at checkout When the customer enters their shipping address: 1. 1 Mercemur sends the cart contents and destination to ShipRocket (for India) or ShipEngine (for international) 2. 2 The carrier API returns rate options (cheapest, fastest, midweight) 3. 3 Mercemur applies your shipping zones and rules 4. 4 The customer sees the final options (named according to your shipping option types) 5. 5 The customer picks one 6. 6 The selected rate becomes the shipping cost on the order The customer never sees the underlying carrier API. They see the options you have configured. #### Best practices for shipping ##### Connect ShipRocket and ShipEngine even if you only ship to one region today The integrations are free to connect. Having them ready means international expansion is configuration, not a project. ##### Set up shipping zones before launch Zones determine which customers can check out and at what rate. Misconfigured zones block orders or charge wrong rates. ##### Use shipping profiles for products with special handling Fragile items, oversized goods, hazardous materials, cold chain. Each gets its own profile with its own carrier and rate logic. ##### Test the customer-facing tracking page The tracking page is what customers see after they buy. Test it across desktop and mobile. Test it with a real tracking number that the carrier actually updates. ##### Configure manual fulfillment for the edge cases Manual fulfillment is always available. Use it for in-store pickup, local delivery, drop-shipping, and freight. Even integrated carriers benefit from a manual fallback. ##### Plan for returns ShipRocket supports reverse pickup in India. ShipEngine supports international returns where carrier supports it. Plan the return workflow before the first return arrives. #### Shipping cost strategies ##### Flat-rate shipping Simple and predictable for the customer. Works well for low-margin, lightweight items. ##### Weight-based shipping Reflects actual shipping costs. Customers see a rate that scales with their order. Works for heavy or bulky items. ##### Free shipping above a threshold Drives average order value up. Free shipping above 500 INR or above a USD equivalent is a common pattern. Pair with a free-shipping threshold meter in the cart. ##### Carrier-calculated shipping Real-time rates from ShipRocket or ShipEngine at checkout. Most accurate for customers. Slight latency at checkout. ##### Free shipping always Highest conversion but lowest margin. Works if your product margin can absorb shipping. #### Frequently asked questions Do I need a ShipRocket account? For India shipping, yes. The ShipRocket integration uses your own account. Do I need a ShipEngine account? For international shipping, yes. ShipEngine aggregates global carriers and uses your account credentials. Can I use both? Yes. Many brands connect ShipEngine for international carriers and ShipRocket for India domestic. What if I don't use a carrier? Manual fulfillment is always available. Generate packing slips, pick, pack, ship yourself. Can I add my own carrier? Yes. The platform is built around pluggable shipping integrations. Custom carriers are available through the developer API on Enterprise plans. Does ShipRocket support COD? Yes. COD orders work through ShipRocket on serviceable pin codes. Can customers track their order on my storefront? Yes. The tracking page is part of the storefront, not on a third-party site. Can I configure shipping zones? Yes. Zones by country, state, or postcode range. Rates per zone with flat, weight-based, price-based, or carrier-calculated logic. Can I have different shipping rules for different products? Yes through shipping profiles. Group products by handling requirements (fragile, oversized, cold chain, hazardous). How do returns work? Returns are a first-class workflow. ShipRocket supports reverse pickup for India. ShipEngine supports international returns where carrier supports it. Manual returns work everywhere. Can I do same-day delivery? Yes if your carrier supports it. ShipRocket offers same-day for some serviceable pin codes. Can I bundle shipping rates with cart-level discounts? Yes through the promotion engine (free shipping promotions). How are tracking numbers generated? ShipRocket or ShipEngine generates them, depending on which carrier handles the shipment. Manual fulfillment lets you enter tracking numbers manually. Can I print packing slips? Yes. Manual fulfillment generates packing slips. ShipRocket and ShipEngine generate carrier labels. What if a carrier API is down? Manual fulfillment is always available as a fallback. The order does not get stuck. Can I run multi-warehouse fulfillment? Yes. Multi-location inventory routing picks the right warehouse per order. Can I do in-store pickup? Yes through manual fulfillment. Configure a routing rule to send pickup orders to the customer's nearest store. Does the tracking page support multiple languages? Yes. The storefront is multi-language, the tracking page inherits the storefront's language setup. #### Quick reference Two shipping integrations: ShipRocket (India), ShipEngine (international). Manual fulfillment as a fallback. Multi-location inventory routing. Shipping zones, rates, profiles, option types. Customer-facing order tracking page. Reverse-pickup support for India returns. #### Related ##### [Payments](https://mercemur.com/payments) Stripe, Razorpay, Dodo, and Adyen, with no platform transaction fee. ##### [Commerce](https://mercemur.com/commerce) Catalog, cart, checkout, and order management. ##### [Integrations](https://mercemur.com/integrations) Connect the tools you already run on. Set up shipping for your store #### Connect your carriers and start shipping. Start fast, compare plans, or talk through the details with us. [Configure carriers](https://mercemur.com/contact) [See pricing](https://mercemur.com/pricing) [Talk to sales](https://mercemur.com/contact) --- ## Email marketing for ecommerce, campaigns and automations Source: https://mercemur.com/marketing (updated 2026-09-15) ### Email marketing that's part of your store, not bolted on Resend-powered email with audience targeting, first-touch attribution, abandoned cart recovery, and per-merchant sender domains. Most stores duct-tape email marketing through a third-party tool that does not know about orders, customers, or products. The marketing tool sees email addresses. The commerce platform sees revenue. Neither sees the other clearly. Attribution becomes guesswork. Targeting becomes "everyone on the list got the same email". Mercemur ships email as a first-class part of the commerce stack. Resend powers transactional and marketing email under your own sender domain. Audience filters target real customer groups and ordering behavior. First-touch attribution links revenue back to the campaign that drove it. Abandoned cart emails know which cart was abandoned and bring the customer back to the exact products they left behind. Transactional emails (order placed, shipped, refund) carry your branding, not "Powered by" footers. You send fewer emails to more relevant audiences. Customers see emails that match what they actually want. Revenue per send goes up. #### Why Resend Resend is built for modern transactional and marketing email. The reasons it fits Mercemur: ##### Per-merchant sender domains Each merchant gets their own sender domain instead of sharing a Mercemur-owned pool. Your deliverability is your own, your reputation is your own, your inbox placement is your own. ##### Built-in DKIM and SPF setup guidance The admin walks you through the DNS records you need to set up. No external documentation hunt. ##### Reliable delivery infrastructure Resend is the email infrastructure used by serious software teams. The deliverability is consistent, the API is clean, the webhook events are real time. ##### Transactional and marketing in one place No need to split between two email vendors. Resend handles both. ##### Bounce and complaint tracking Bounces and spam complaints flow back to Mercemur automatically and add to your suppression list. You do not send to addresses that have already rejected you. #### Campaigns with real targeting Pick an audience by: Customer group membership: Send only to wholesale customers, only to VIPs, only to a specific tier Ordered in last N days: Customers who bought recently Did not order in last N days: Win-back audiences Region: Customers in a specific country or shipping zone Customer signup date: Welcome new signups, recognize anniversaries Order count: First-time vs repeat buyers Combine filters to get specific. "Customers in India who bought in the last 30 days and belong to the VIP group" is a real query. #### Campaign workflow 1. 1 Pick the audience Apply filters in the campaign builder 2. 2 Compose the email Subject, preheader, body, CTA 3. 3 Preview on mobile and desktop 4. 4 Schedule or send immediately 5. 5 Send Resend delivers to each recipient under your sender domain 6. 6 Track in real time Opens, clicks, unsubscribes, and revenue come back to the admin #### Open and click tracking with first-touch attribution Every email reports: Delivery confirmation Opens (with timestamp and recipient) Clicks (with link target and recipient) Unsubscribes Bounces and complaints First-touch attribution links revenue back to the campaign. When a customer clicks an email link, then later places an order, the order surfaces the original campaign as the attribution source. See which campaigns actually drive orders, not just opens. #### Abandoned cart recovery Carts that sit untouched trigger a recovery email at intervals you configure. The email includes: The exact products the customer left behind An optional discount code A one-click return-to-cart link ##### Typical sequence: 1 Customer abandons cart 2 One hour later: soft reminder ("Forgot something?") 3 Twenty four hours later: value-prop reminder ("Free shipping on orders over X") 4 Seventy two hours later: discount offer (with a configurable percentage off) Configure the timing, copy, and discount logic per store. #### Transactional emails with merchant branding Order placed. Order shipped. Refund issued. Password reset. Account created. Every transactional email carries: Your logo Your colors Your sender domain Your store voice (copy is customizable) No "Powered by" footers. The customer sees your brand, not the platform. #### Discount codes and auto-promotions The same promotion engine that powers storefront discounts powers campaign-driven discount codes: Single-use codes for VIP exclusives Multi-use codes for newsletter campaigns Auto-applied promotions for "all customers see the discount" Expiring codes for time-sensitive offers Customer-group-locked codes for tier-specific promotions Generate codes in the campaign builder, include them in the email, track redemption back to the campaign. #### Bounce and complaint handling Bounces and complaints are tracked automatically: ##### Hard bounces Add the address to the suppression list permanently ##### Soft bounces Retry, then suppress after repeated failures ##### Complaints (customer marks as spam) Add to suppression immediately You do not send to addresses that have already rejected you. Your sender reputation stays healthy. #### Sender domain deliverability monitoring Per-merchant sender domains mean your deliverability is your own. Monitor: Bounce rate Complaint rate Delivery rate DKIM and SPF setup status Anomalies (a sudden bounce-rate spike) surface in the admin so you can act before it hurts your reputation. #### How it all comes together A complete email flow: 1. 1 Customer signs up for the newsletter on the storefront 2. 2 Welcome email fires through Resend under your sender domain 3. 3 Customer browses the catalog and abandons cart 4. 4 Abandoned cart sequence kicks in, sending three timed emails 5. 5 Customer comes back and orders 6. 6 Transactional emails fire on order placement and shipment 7. 7 Customer receives a campaign two weeks later for a related collection 8. 8 Customer clicks the email, browses, orders again 9. 9 First-touch attribution credits the campaign for the second order 10. 10 Campaign report shows which sends drove which revenue #### Email types you can send ##### Welcome series Email 1: Welcome and brand introduction Email 2: Best sellers Email 3: A discount code to convert the signup ##### Post-purchase Email 1: Thank you and order confirmation Email 2: Shipping update Email 3: Care or usage instructions Email 4: Review request after expected delivery ##### Win-back Email 1: "We miss you" with a soft check-in Email 2: Highlight new products since they last visited Email 3: Discount offer to bring them back ##### Newsletter Weekly or monthly send to engaged subscribers Highlight new products, blog content, brand updates ##### Promotional Seasonal sales, product launches, limited-time offers Audience filtered by past purchase behavior ##### Lifecycle Birthday emails (if you collect the data) Anniversary emails (one year since signup, one year since first order) Loyalty milestones #### Use cases ##### DTC fashion brand Welcome series for new signups, post-purchase review request after expected delivery, win-back campaign for customers who have not bought in 90 days, seasonal sale to the VIP customer group. ##### Software vendor Transactional emails for license key delivery, subscription billing notifications, upgrade-eligible customers receive a campaign with the new tier offer. ##### Subscription box business Pre-shipment "your box is on the way" email, post-shipment "what is in your box" email with unboxing content, win-back for cancelled subscribers. ##### B2B wholesale Customer-group-locked campaigns for wholesale tiers. Transactional emails confirm draft order quotes. Annual customer-anniversary emails to top buyers. ##### Multi-brand operator Each brand has its own sender domain, its own campaigns, its own audience. Centralized admin for cross-brand reporting. #### Built-in compliance Unsubscribe links on every marketing email (required by anti-spam laws) Suppression list respected on every send (no double-spamming) DKIM and SPF configuration prevents spoofing Per-merchant sender reputation isolated from other merchants Transactional emails (order confirmation, shipping) do not require unsubscribe (they are transactional, not promotional) #### Frequently asked questions Do I need a Resend account? No, Resend is integrated into the platform. You connect your sender domain through the admin. Can I use my own email provider? The default integration is Resend. Custom email providers are available through the developer API on Enterprise plans. How does targeting work? The audience resolver supports filters by customer group, recent order activity, and region. Is open and click tracking included? Yes. With first-touch attribution back to the campaign. Does Mercemur handle bounces? Yes. Bounces and complaints are tracked and suppressed automatically. Can I send to non-customers (newsletter signups)? Yes. Audience filters work on customer groups and on subscriber lists. How is deliverability monitored? Per-merchant sender domain reputation tracking. Bounce rate, complaint rate, and delivery health appear in a dashboard. Can I A/B test subject lines? Yes through campaign-level splits. Can I schedule campaigns in advance? Yes. Schedule for a specific time or send immediately. Can I include dynamic content (customer name, product recommendations)? Yes through template tokens. Do you support automated flows (drip campaigns)? Yes. Welcome series, abandoned cart series, post-purchase series are all configurable. Can I use my own sender domain? Yes. Per-merchant sender domains with DKIM and SPF setup guidance. Are unsubscribe links automatic? Yes on marketing emails. Transactional emails (order confirmations) do not include unsubscribe links because they are transactional. How are SMS or push notifications handled? Email is the primary notification channel today. SMS and push are roadmap items, available on Enterprise plans through the developer API. Do you support transactional emails for non-commerce events? Yes. Account creation, password reset, custom event emails all work through the same Resend integration. Can I export my subscriber list? Yes. Through the admin API. #### Best practices for email marketing ##### Set up your sender domain on day one Domain reputation takes weeks to build. Start sending under your own domain (configured with DKIM and SPF) from your first transactional email so reputation accumulates from the start. ##### Warm up your sender domain gradually Going from zero sends to 50,000 sends in a day is suspicious to inbox providers. Start small. Send transactional first, then small marketing campaigns, then scale up. ##### Segment audiences narrowly A blast to your entire list is the lowest-performing email you can send. A targeted send to "customers who bought a related product in the last 90 days" performs dramatically better. ##### Time emails to local timezones A customer in India should receive your campaign at 10 AM IST, not 10 AM PST. Audience filters by region handle this naturally. ##### Keep subject lines short and specific Generic subjects ("Big news!") get ignored. Specific subjects ("Your order has shipped, tracking inside") get opened. ##### Pair every campaign with a clear CTA One CTA per email. Customers act on the email if the next step is obvious. ##### Honor unsubscribes immediately Suppression is automatic in Mercemur. Do not work around it. Sending to a customer who unsubscribed damages your sender reputation and is illegal in most regions. #### Email flow ideas ##### Welcome series (3 emails over 7 days) Day 0: Welcome and brand introduction Day 3: Best sellers featured Day 7: Discount code to convert the signup ##### Abandoned cart (3 emails over 72 hours) 1 hour: Soft reminder 24 hours: Value-prop reminder 72 hours: Discount offer ##### Post-purchase (4 emails over 30 days) Day 0: Order confirmation Day 1: Shipping update Day 7: Care or usage instructions Day 30: Review request ##### Win-back (3 emails over 14 days) Day 0: "We miss you" Day 7: New products since last visit Day 14: Discount offer ##### Loyalty milestone Anniversary of signup, first order, or fifth order Recognize the customer, offer something exclusive #### Related ##### [Content and blog](https://mercemur.com/content) Pages and posts that bring people in. ##### [Customer accounts](https://mercemur.com/customer-accounts) Profiles, groups, and order history. ##### [Analytics](https://mercemur.com/analytics) What sold, to whom, and what it cost. Send your first campaign #### Start building targeted email campaigns that drive revenue. Start fast, compare plans, or talk through the details with us. [Open Email Hub](https://mercemur.com/contact) [See pricing](https://mercemur.com/pricing) [Talk to sales](https://mercemur.com/contact) --- ## Built-in blog and CMS for ecommerce stores Source: https://mercemur.com/content (updated 2026-09-15) ### A blog and CMS that's part of your store Content marketing on the same platform as your store. Built-in blog, custom CMS pages, RSS, structured data, all under your domain. Content marketing only works when the content lives where the customer shops. Most stores fight this. They run a WordPress install on a subdomain, then wonder why traffic does not convert. They publish on Medium and watch readers click away to a different domain. They build a knowledge base on Notion and pray the SEO catches up. The friction is real: every additional domain dilutes the brand and breaks the SEO trail. Mercemur ships a built-in blog and CMS so your articles, guides, and policy pages share the same domain, design system, and SEO infrastructure as your storefront. Customers reading your founder's note are one click from buying. Customers reading product education hit related-product modules on the way out. Search engines index everything as part of your main domain, so authority compounds. The blog is part of the store. The store gets better because of it. #### Blog The blog ships with: Rich-text editor: Format content with headings, lists, quotes, code blocks, embedded images, and embedded media. The editor matches the storefront's design system, so what you write is what your readers see. Image upload: Drag and drop images into the editor. Images are optimized automatically for fast loading. Per-post SEO meta: Each post has its own SEO title, SEO description, and OG image. Override the defaults when you want a specific snippet to show in search results or social previews. Draft and publish states: Write in draft, preview before publishing, schedule for future release, or publish immediately. Blog categories: Each post belongs to a category. Categories have their own landing pages on the storefront with breadcrumb structured data. Author attribution: Show the author name and image on each post. Reading-time estimate: Auto-calculated from word count. Related posts: The blog post template surfaces related articles based on category. #### Blog categories Each blog post can belong to a category. Categories have their own landing pages. ##### Typical category structures: By topic: Style guides, Care instructions, Industry news, Founder updates By audience: For first-time buyers, For wholesale partners, For designers By format: How-to guides, Lookbooks, Case studies, Behind the scenes Category landing pages show the latest articles in that category with featured imagery, post excerpts, and reading-time estimates. #### RSS feed The storefront serves an RSS feed per store at a stable URL. The blog page emits an auto-discovery link tag so feed readers and search engines find the feed automatically. ##### The RSS feed is useful for: Feed reader subscribers Aggregator services Content syndication partners Push to email tools that consume RSS Search engine discovery and freshness signals #### Custom CMS pages Build any page you need with its own slug, title, SEO title, SEO description, and published state. ##### Legal and policy pages Privacy policy Terms of service Cookie policy Shipping policy Return policy Refund policy ##### Trust and brand pages Founder story About us Our values Sustainability commitment Our suppliers ##### Customer support pages FAQ Sizing guide Care instructions Warranty information Contact us ##### Marketing surfaces Landing pages for paid campaigns Press releases Investor updates Partnership pages Press kit ##### Editorial content Lookbooks Brand story Brand timeline Editorial campaigns Every CMS page goes through the same visual builder as the storefront. The same section types are available. SEO meta is configurable per page. The same content slot system works. #### SEO on every content page Every blog post and CMS page ships with: Open Graph and Twitter Card metadata: When someone shares your content on Twitter, Facebook, LinkedIn, or in a chat app, the preview shows your branded image, title, and description. Structured data: Search engines understand what kind of content the page is (Article, BlogPosting, Page) and render rich results. Server-rendered canonical URLs: Every page emits a canonical URL in the server response so search engines see it on the first visit. Breadcrumb structured data: Categories and tags render as breadcrumbs. Sitemap entries (auto-generated): Every blog post and CMS page appears in your sitemap automatically. #### Per-page content slots The visual builder lets you add reusable blocks (CTA banners, related products, newsletter signups, social proof) above or below any content page. Configure the blocks once, they update everywhere they appear. #### How it works 1. 1 Pick a content type. Blog post or custom CMS page. 2. 2 Write in the rich-text editor. Headings, lists, images, embedded media, quotes. 3. 3 Configure SEO meta. Title, description, OG image. 4. 4 Set the category (for blog posts) or the slug (for CMS pages). 5. 5 Preview before publishing. 6. 6 Schedule or publish immediately. 7. 7 The article goes live with full SEO infrastructure and content slots. 8. 8 The sitemap updates automatically. 9. 9 The RSS feed updates automatically (for blog posts). #### Why content marketing for ecommerce Content marketing for ecommerce is not the same as content marketing for SaaS. Customers come to your store with intent (buying, browsing, researching). They are not reading thought leadership for fun. The right content for an ecommerce blog answers questions, removes objections, and shows the product in context. ##### Question-answering content: How do I care for this product? What size am I? Will this work for my use case? How does this compare to alternatives? ##### Objection-removing content: Why our return policy is generous Why we use sustainable materials Our founder's story (why we built this brand) Customer reviews and case studies ##### Product-in-context content: Lookbooks (fashion) How-to videos (DIY, beauty, fitness) Setup guides (tech, software) Recipe content (food and beverage) Mercemur's content tools make all of this easy. #### Use cases ##### Fashion DTC brand Blog covers style guides, behind-the-scenes from photo shoots, and seasonal lookbooks. CMS pages cover sizing guides, return policy, fabric sourcing, and the founder's story. RSS feed syndicates to fashion aggregators. ##### Software vendor Blog covers product updates, customer case studies, and integration tutorials. CMS pages cover documentation, changelogs, terms of service, and the public roadmap. Blog drives SEO traffic for long-tail product searches. ##### Beauty brand Blog covers ingredient education, application tutorials, and customer-success stories. CMS pages cover ingredient pages, the brand commitment to sustainability, and a quiz for product recommendations. Blog answers "is X safe for Y skin type" questions and drives consideration. ##### Furniture brand Blog covers interior design content, care guides for natural materials, and behind-the-scenes from the workshop. CMS pages cover the brand story, lifetime warranty terms, and a custom-order intake form. ##### B2B industrial brand Blog covers technical content (spec comparisons, use case studies, industry regulations). CMS pages cover product datasheets, certifications, and trade-show calendars. ##### Food and beverage brand Blog covers recipes, brewing or cooking guides, and sourcing stories. CMS pages cover dietary information, ingredient sourcing, and tasting notes. #### How content drives sales Content does three things for an ecommerce store: 1 Brings new customers in through organic search Long-tail queries land on your blog posts, customers click through to product pages. 2 Removes objections from existing prospects Customers researching a purchase read your content, find their concerns addressed, then buy. 3 Retains and upsells existing customers Care guides, usage tips, and new-product education keep customers engaged after the first purchase. The catalog gets better when content surrounds it. Reviews, blog posts, and brand pages all contribute to the buyer's confidence. #### Frequently asked questions Does the blog support categories? Yes. Each category has its own landing page with breadcrumb structured data. Is there an RSS feed? Yes. With auto-discovery from the blog page. Can I edit SEO meta per post? Yes. Every post has its own SEO title, SEO description, and OG image. What about privacy policy and terms pages? Those are CMS pages with their own slug and SEO meta. Can I schedule posts to publish later? Yes. Set a publish date in the future, the post goes live automatically. Can I migrate my existing blog? Yes. Bulk import is available through the admin API. Most merchants migrate post bodies, images, categories, and SEO meta in one pass. Does the blog support comments? Not natively. Embed a third-party comment service (Disqus, Commento) through a custom HTML block if you need comments. Can I add author attribution? Yes. Show the author name and image on each post. Does Mercemur generate reading-time estimates? Yes. Reading time is auto-calculated from word count. Can I use markdown? The rich-text editor outputs the equivalent of HTML. Markdown import is available through the admin API. Can I add images and embedded media to a blog post? Yes. Drag and drop images into the editor. Embed videos through the custom HTML block. Can I write in multiple languages? Yes. The blog inherits the storefront's multi-language setup. How fast do new posts get indexed by search engines? The sitemap updates as soon as you publish. Search engines pick up new content based on their own crawl schedule. Can content slots appear on blog posts? Yes. The same content slot system that powers product, collection, cart, and about pages also works on blog posts. Can I run a content-only site on Mercemur? Yes. Disable cart and checkout if you only want a content site on the same infrastructure. Do you generate AMP pages? No. Modern AMP usage is declining and Mercemur prioritizes fast standard pages over AMP variants. Does the blog support breadcrumbs? Yes. Breadcrumb structured data emits on every blog post and category landing page. #### Best practices for ecommerce content ##### Write for buying intent Ecommerce blog readers are not casual readers. They are people who are close to a purchase decision. Content that answers their questions converts. Content that meanders does not. ##### Target long-tail queries "Best leather backpack for travel" beats "leather backpack". Long-tail queries have lower competition and higher purchase intent. ##### Pair every blog post with a related product module Use the page slot system to surface related products at the end of each post. Readers who got value from the content are ready to consider a purchase. ##### Update old posts instead of writing new ones A blog post from two years ago that gets traffic is worth more than ten new posts that get none. Refresh, expand, and re-publish. ##### Use category landing pages strategically Each blog category gets its own landing page. Treat the category as a destination, not just a tag. Optimize the category page like a product page. ##### Cross-link aggressively Internal links between blog posts and product pages help SEO and help readers go from "I read this" to "I am going to buy this". #### Content idea categories ##### Care and usage guides "How to care for your leather bag", "How to clean a cast-iron pan". Customers search for these after the purchase, your content shows up, you build authority for the next purchase. ##### Sizing and fit guides "Size guide for women's denim", "How a chair height should match a desk height". Removes the most common objection on high-consideration purchases. ##### Comparison content "Memory foam vs latex mattress", "Cotton vs linen sheets". Customers research before buying. Your content can be where they research. ##### Behind-the-scenes content Sourcing stories, supplier interviews, founder Q&A. Builds brand connection. ##### Customer success stories How customers use your products. Permission-based, photo-rich, conversion-focused. ##### Trend pieces What is happening in your category right now. Timely, shareable, link-worthy. #### Quick reference Blog with rich-text editor, image upload, and per-post SEO meta. Blog categories with their own landing pages. RSS feed per store with auto-discovery. Custom CMS pages for legal, brand, and editorial content. Structured data on every blog post and CMS page. Open Graph and Twitter Cards on every URL. Server-rendered canonical URLs. #### Related ##### [SEO](https://mercemur.com/seo) Metadata, sitemaps, and structured data. ##### [Marketing and email](https://mercemur.com/marketing) Campaigns, flows, and segmented sends. ##### [Storefront builder](https://mercemur.com/storefront-builder) Build and theme the shop your customers see. Publish your first article today #### Start building content that drives sales. Start fast, compare plans, or talk through the details with us. [Open blog editor](https://mercemur.com/contact) [See pricing](https://mercemur.com/pricing) [Talk to sales](https://mercemur.com/contact) --- ## Customer accounts with order tracking and wishlist - Mercemur Source: https://mercemur.com/customer-accounts (updated 2026-09-15) ### Customer accounts that actually serve your customers A real dashboard, not a settings page. Order history, digital entitlements, wishlist, compare, saved addresses, and secure payment methods. Most ecommerce "accounts" are a settings page and an order list. The customer logs in, sees a sparse profile, scans the order history, and logs out. There is no real reason to come back. The "account" is purely transactional. Mercemur gives your customers a real dashboard. Every order with live tracking. Every digital download or license key they ever bought. A wishlist they can share with friends or pull from later. A product-compare tool that helps them decide between alternatives. Saved addresses and saved payment methods for one-click checkout. A direct channel back to the merchant for feedback or support. The customer account becomes part of the shopping experience. Customers come back because the account adds value, not because they have to fix a billing address. #### What customers get ##### Order history with live tracking ##### Digital entitlement dashboard ##### Wishlist ##### Product compare ##### Saved addresses ##### Saved payment methods ##### Customer feedback channel ##### Account preferences ##### Returns and exchanges #### Order history and tracking The dashboard lists every order the customer has placed. Each order shows: Order number and date Items ordered with images and variant info Payment method used Shipping address Order status (pending, processing, shipped, delivered, canceled, requires action) Tracking number and link (if available) Total paid Returns and exchanges initiated against this order ##### Clicking into an order reveals: Full line-item breakdown Discounts applied Tax breakdown Shipping cost Refund history (if any) Tracking timeline (when the carrier reports updates) ##### Customers can: Re-order any past order in one click Initiate a return or exchange Download an invoice Contact the merchant about the order #### Digital entitlements Every digital entitlement appears in the customer dashboard. Each entitlement shows: Product name and image Order it came from Date acquired Download count (if a file) Download limit (if set) License key reveal button Subscription status Subscription next billing date Subscription expiry date The dashboard works the same for one-time purchases and recurring subscriptions. A customer with five ebooks and two SaaS subscriptions sees all of them in one place. #### Wishlist Customers save items for later. Wishlists are: Persistent Survive across sessions, devices, and logouts Per customer Tied to the customer account Shareable Optional public link for gift lists or social sharing Multi-variant aware Save the specific variant the customer wants ##### Use cases: Build a wishlist for an upcoming birthday or holiday Share a wedding registry Save high-consideration items for revisit Send a wishlist to a friend or family member #### Product compare Customers compare multiple products side by side. The compare page shows: Product images Names and variants Prices Key attributes (size, color, weight, material, anything you configure) Star ratings Availability The compare tool reduces decision friction on high-consideration purchases. Useful for: Electronics and gadgets Furniture Beauty products Cosmetics Software and licenses Comparable variants of the same product line #### Saved addresses Customers save multiple addresses per account. Each address can carry: Full address fields Default-shipping flag Default-billing flag Address nickname (Home, Office, Mom's house) At checkout, the customer picks from saved addresses instead of re-typing. The default address pre-fills automatically. #### Saved payment methods Payment methods are stored securely through the payment provider. The platform never sees raw card numbers. The customer dashboard shows: Card brand and last four digits Expiry date Default-payment flag At checkout, the customer picks from saved methods. The default method pre-fills. #### Customer feedback A direct feedback channel from the dashboard to the merchant. Useful for: Bug reports on the storefront Product feedback Suggestions for new products or features General communication Feedback comes to the admin where you can respond directly. #### Returns and exchanges from the dashboard Customers initiate returns and exchanges from the order page in their dashboard. The flow: 1 Customer picks the order 2 Customer picks the items to return or exchange 3 Customer picks a reason (from your configured return-reason hierarchy) 4 Customer submits the request 5 Merchant reviews the request in the admin 6 Merchant approves or rejects 7 Customer receives a confirmation email with next steps 8 Refund or replacement processes Customers stay in the brand experience throughout. No third-party returns portal. #### Multi-store login For multi-brand operators, each store has its own customer account by default. Customers buying across multiple brands have separate accounts on each store. Single-sign-on across stores is available on Enterprise plans. #### Why retention matters Acquisition gets all the marketing attention. Retention gets all the margin. A customer who buys a second time is dramatically more profitable than a customer who buys once. Customer accounts are the platform's retention surface. ##### Strong accounts unlock: Faster repeat purchase (saved addresses, saved payment methods, one-click reorder) Better LTV (customers come back to the account, see new products, engage with reviews and wishlist) Lower support burden (customers self-serve returns, find their orders, check tracking) Higher review submission (review request links go to a customer-aware page) #### How customers use accounts ##### The casual buyer 1 Creates an account at first purchase 2 Comes back six months later for a second purchase 3 Logs in, sees saved address and payment method, completes in 20 seconds ##### The repeat customer 1 Builds a wishlist of items they want 2 Tracks orders through the account 3 Self-serves returns when needed ##### The gift shopper 1 Builds a wishlist for a friend's birthday 2 Shares the wishlist 3 Returns to the wishlist later to confirm what was purchased ##### The digital product subscriber 1 Buys an annual SaaS subscription 2 Reveals the license key from the dashboard 3 Checks subscription status when the renewal approaches 4 Cancels through the dashboard if needed ##### The B2B buyer 1 Saves the company shipping address 2 Saves the corporate payment method 3 Logs in monthly to reorder consumables 4 Initiates returns on damaged items #### How accounts integrate with the rest of the platform Order history pulls from the order module Digital entitlements pull from the digital-product module Wishlist lives in its own customer-scoped module Compare is a storefront-side feature Saved addresses live on the customer entity Saved payment methods live on the payment provider, tokenized Reviews appear on the customer's profile if they have submitted any Subscriptions show in the entitlement dashboard #### Use cases ##### Fashion DTC brand Wishlist for upcoming-purchase planning. Saved addresses for gift orders. Order history with tracking for impatient shoppers. Returns initiated from the dashboard. ##### Software vendor License keys revealed from the dashboard. Subscription status visible. Activation history (which device the key has been activated on, if tracked). Subscription cancellation self-served. ##### Beauty subscription Subscription dashboard with next-box date. Skip-a-box from the dashboard. Pause and reactivate. Past-box history. ##### B2B industrial supplier Saved company address. Saved corporate payment. One-click reorder of consumables. Quote history from draft orders. ##### Multi-product DTC Wishlist across product categories. Compare tool for choosing between alternatives. Order history with tracking. Reviews submitted directly tied to past orders. ##### Multi-brand operator Each brand has its own customer account by default. Customers buying across multiple brands have separate accounts (or single-sign-on on Enterprise plans). #### Built-in privacy Customers can delete their account from the dashboard Account deletion removes personal data while preserving anonymized order records for compliance Customers can export their data through a self-service request Account preferences include marketing opt-in / opt-out Saved payment methods can be removed from the dashboard #### Frequently asked questions Are payment methods stored securely? Yes. Methods are stored through the payment provider. Only a reference is kept on Mercemur. The platform never sees raw card numbers. Do customers see all their digital products in one place? Yes. The entitlement dashboard lists every download, key, and subscription. Can customers compare products? Yes. The compare page renders a side-by-side comparison. How does the wishlist work? Wishlists are persistent per customer across sessions. Optional public sharing for gift lists. Can customers initiate returns from the dashboard? Yes. The customer picks items, selects a reason, and submits the request. Merchant approves through the admin. Can customers cancel their subscription themselves? Yes. The entitlement dashboard includes a cancellation action where applicable. Can customers delete their account? Yes. Account deletion is self-service. Personal data is removed, anonymized order records are preserved for compliance. Can customers export their data? Yes. Self-service data export through the dashboard. Does Mercemur support guest checkout? Yes. Customers can check out without an account. They can create an account post-purchase if they want to track orders or save payment methods. Can customers reorder a past order? Yes. One-click reorder from the order detail page. Can customers download invoices? Yes. Invoice download is part of the order detail page. Does the dashboard show order tracking? Yes. Live tracking from the carrier (ShipRocket or ShipEngine). Can customers reveal license keys themselves? Yes. License keys are encrypted at rest and revealed when the customer clicks reveal. Can customers update saved addresses and payment methods? Yes. From the account settings. Does the customer dashboard work on mobile? Yes. The storefront is responsive, the dashboard inherits the storefront's design system. Can customers leave reviews from the dashboard? Yes. Past-order pages include a "leave a review" action that links to the review form. Do guest customers receive a tracking link? Yes. The order confirmation email includes a tracking link that works without account login. Can a customer have accounts on multiple stores? Yes. Each store has its own customer accounts. Single-sign-on across stores is available on Enterprise plans. #### Quick reference Order history with live carrier tracking. Digital entitlement dashboard for files, license keys, and subscriptions. Persistent wishlist with optional sharing. Product compare page with side-by-side rendering. Saved addresses with default shipping and billing flags. Saved payment methods (tokenized through the payment provider). Customer feedback channel. Self-service returns and exchanges. Account preferences (language, currency, notifications). GDPR-style account deletion and data export. #### Related ##### [Marketing and email](https://mercemur.com/marketing) Campaigns, flows, and segmented sends. ##### [Reviews](https://mercemur.com/reviews) Collect and publish customer feedback. ##### [Commerce](https://mercemur.com/commerce) Catalog, cart, checkout, and order management. See a customer account in action #### Start building customer relationships that last. Start fast, compare plans, or talk through the details with us. [View a sample](https://mercemur.com/contact) [See pricing](https://mercemur.com/pricing) [Talk to sales](https://mercemur.com/contact) --- ## No-code storefront builder, build your store visually Source: https://mercemur.com/storefront-builder (updated 2026-09-15) ### Your storefront, built visually, owned by you A no-code builder that does not feel like a template. Real brand control, real live preview, real custom domain, real performance. Most no-code storefront builders trap you inside templates that all look the same. You change a color, swap a logo, and the site still reads as generic. Customers see the template before they see the brand. By month six, you are paying a developer to override the template anyway, defeating the point of buying a no-code tool. Mercemur takes a different approach. The builder is section-based, not template-based. Start with five page templates (Home, Shop, Blog, About, Contact) and a library of 21 pre-built section types. Arrange them. Theme them. Add content slots wherever the default layout falls short. Preview every change live at four widths before publishing. The result looks like a brand site, not a template. The same builder powers a luxury fashion DTC store, a software vendor selling license keys, a multi-brand operator running ten storefronts, and a B2B catalog with authenticated pricing. None of them look the same. #### One storefront system, three ways to build The builder is one entry point into the storefront, not the only one. All three work against the same sections, theme settings and content model, and all three publish through the same draft and preview flow. Merchants ##### Visual builder Arrange sections, theme them, add content slots, and preview live at four widths. No code, and no template ceiling. AI clients ##### MCP server Connect an MCP client and describe the change. The assistant reads the catalog and storefront layout, drafts against the same model, and the change is previewed and published explicitly. [Connect an assistant](https://docs.mercemur.com/mcp/overview) Engineers ##### CLI and version control Pull the storefront locally, edit it, diff it, review it in Git, then push and publish. theme dev for local development, theme check before publishing, theme publish with history. [CLI reference](https://docs.mercemur.com/cli/overview) ##### Turn references into storefronts Using an MCP-connected AI client, storefront designs can be authored directly against Mercemur's storefront schema, without searching a theme marketplace or starting from a blank theme. The client inspects whatever reference you give it; Mercemur provides the schema and applies the change. 1. Reference or instruction 2. AI agent 3. get\_commerce\_schema 4. Draft storefront 5. Preview 6. diff\_before\_publish 7. Publish Nothing goes live unreviewed. Changes are drafted, previewed at four widths, and published as a separate step, whichever path made them. #### What you can build Section types available in the builder: ##### Hero sections - Full-bleed hero with overlay copy and CTA - Split-layout hero with image on one side, copy on the other - Video-backed hero for high-energy brands - Minimal hero for editorial brands ##### Promotional surfaces - Promo banner pinned to the top of the page - Deals countdown for time-sensitive offers - CTA banner pinned to a scroll position - Banner grid for multi-message merchandising ##### Product surfaces - Product tabs (new arrivals, best sellers, on sale) - Best sellers grid - Small products grid for tight layouts - Featured grid for editorial product features - Collection carousel for category-style discovery - Collection grid for grid-style category landing ##### Category surfaces - Category bubbles for visual category navigation - Brand story panels for editorial brand-building content ##### Trust and social proof - Quote banner for press mentions or founder quotes - Testimonials slider for customer voice - Value props row (three or four trust signals in a horizontal layout) ##### Content surfaces - Blog preview (latest 3 to 6 articles) - Custom HTML blocks for anything not covered by the section library Every section type accepts its own configuration: copy, images, button labels, links, alignment, padding. Drag a section in, configure it in the side panel, see it render in the preview. #### Themeable from one panel Brand control without code. The global config panel covers: Primary color (used for buttons, links, accents) Secondary color (used for secondary buttons and highlights) Button color (separate from primary, for finer brand control) Nav background (header strip) Footer background (footer strip) Font family (Google Fonts or your own font upload) Logo (with light/dark variants) Favicon Change a color, the storefront re-renders against the new token everywhere it appears. No find-and-replace, no CSS to maintain, no production deploy. Brands that rebrand mid-year change a few values and move on with their day. #### Live preview at four widths Side-by-side live preview with four viewport modes: ##### Mobile for the customer who finds you on Instagram and adds to cart from a phone ##### Tablet for the long-tail iPad shopper ##### Desktop for the typical seated browsing session ##### Fluid for ultra-wide displays and unusual aspect ratios What you see in the preview is what your customers see in production. Test the mobile experience without picking up a phone. Catch layout breaks before they ship. Adjust spacing for tablet without compromising desktop. The preview is real rendering, not a screenshot, so dynamic content (product grids, cart totals, search results) all behave correctly. #### Per-page content slots The builder supports custom content slots at specific positions on the storefront: ##### Product page Above main: trust badges, size guide, shipping promise, free-shipping threshold callout Below main: return policy, FAQ section, related-products module, cross-sell recommendations ##### Collection page Above grid: seasonal banner, category description, filter helper Below grid: long-form SEO content, related collections, brand-story link ##### Cart page Above cart: free-shipping threshold meter, upsell module, gift-wrapping prompt Below cart: guarantees, refund promise, payment-method icons Empty state: guidance for first-time visitors, popular products, signup prompt ##### About page Body: founder story, brand timeline, custom content, press mentions Slots persist across page edits, so seasonal swaps (new free-shipping threshold, new featured collection) take seconds. #### Custom CMS pages Build any page you need with its own slug, title, SEO title, SEO description, and published state. Use them for: Privacy policy Terms of service FAQ Shipping policy Return policy Founder story Lookbooks Press kits Press releases Investor updates Sustainability reports Partnership pages Every CMS page goes through the same visual builder as the storefront. The same section types are available. SEO meta is configurable per page. ##### Multi-language storefront Ship your store in multiple languages from the same admin. Country-based routing means customers see content and pricing in their region's locale. Each language gets its own SEO meta and its own URL structure for SEO. Add a new language without rebuilding pages, the section structure carries over. ##### Storefront full-text search A built-in product search index that returns results as the customer types. Customers search by product name, variant, or category. No third-party search service to wire up, no monthly bill, no schema syncing. Search results respect price list and region settings, so a customer in India sees INR prices on results. ##### Pre-launch and coming-soon mode Every store has a status: active, coming soon, suspended, or pending. Coming-soon mode lets you finish setup with the storefront behind a wall while still collecting email signups. The wall is real (uninvited visitors do not see the storefront), the signup form is real (collected addresses become a Resend audience), the flip to public is one toggle. ##### Store locator A customer-facing locations page lists every physical retail location. Each location shows: Address (street, city, state, country, postal code), Phone, Email, Hours of operation, Map coordinates (lat/long for the embedded map), Active flag (so you can hide a temporarily-closed location). Useful for omnichannel brands that pair an online store with physical retail. ##### Shareable preview links Generate a private preview link from the admin to share an in-progress storefront with collaborators, investors, advisors, or PR partners before launch. The link respects the coming-soon wall but lets your invited guests through. Revoke the link any time. ##### Built for the people who actually use it The builder is built for merchants, marketers, and brand managers, not developers. The terminology in the builder uses words a merchant uses: "hero", "promo banner", "featured products", "testimonials". Not words a developer uses ("component", "render", "props"). You should never have to ask what a label means. #### How it works 1 Pick a starting layout. Five page templates are ready to use: Home, Shop, Blog, About, Contact. 2 Drop in sections. Twenty-one pre-built sections cover most homepage and category needs. 3 Theme it. One panel, one save, every page updates. 4 Preview at four widths. Mobile, tablet, desktop, fluid. 5 Add custom slots. Trust badges, FAQs, related modules wherever you need them. 6 Build custom CMS pages. Privacy, terms, FAQ, anything else you need with its own URL. 7 Set up SEO. Per-page meta, OG image, structured data. 8 Map your domain. Custom domain with automatic SSL. 9 Generate a preview link. Share with collaborators. 10 Toggle out of coming-soon mode and publish. #### Use cases ##### Fashion DTC brand Hero with seasonal lookbook, category bubbles for shop-by-occasion navigation, featured grid showcasing the hero collection, brand-story panel, testimonials slider, blog preview. Custom slot on product page for size guide and free-shipping promise. Custom CMS pages for the sustainability story and the founder's note. ##### Software vendor selling license keys Hero with product positioning, value props row (three trust signals), product tabs (lifetime license vs subscription), pricing section, testimonials, blog preview. Custom slot on product page for license-key activation guide. Custom CMS pages for documentation, changelogs, and terms. ##### Multi-brand operator Each brand gets its own storefront with its own custom domain, its own theme, its own content slots. Brand A is a luxury watch retailer with editorial-style sections. Brand B is a casual sneaker brand with grid-heavy merchandising. Both run from the same admin under one billing relationship. ##### B2B catalog Authenticated storefront with collection grids gated by customer group. Wholesale customers see their pricing. Retail visitors see the public landing page. Custom slot on product page for bulk-order request form. Custom CMS pages for the line sheet, lookbook, and rep contact information. ##### Subscription box business Hero pushing the box subscription, product tabs showing past boxes, testimonials slider, FAQ as a CMS page, blog preview with unboxing content. Custom slot on cart page for the recurring-billing explanation. ##### Local boutique with online and retail Storefront for online orders, store locator page for the physical retail location, blog for in-store events and new arrivals. Custom slot on collection page for the 'shop in store' pickup option. #### Best practices for the storefront builder ##### Start with the hero, end with the CTA banner The hero sets the brand promise. The CTA banner reinforces it on the way out. Everything in between supports one or the other. ##### Use category bubbles for visual browsing Customers shop by occasion or season, not by SKU. Category bubbles let them browse without reading. ##### Add a brand-story panel on the homepage Customers want to know who they are buying from. A short brand-story section converts first-time visitors at a higher rate. ##### Use page slots for conversion-rate optimization Trust badges above the product page. Return policy below the cart. Free-shipping threshold meter at the top of the cart. Each slot is a chance to remove an objection. ##### Build legal pages as CMS pages, not third-party links Privacy policy and terms of service should live on your domain, not link out. CMS pages keep the customer in the brand experience. ##### Update the OG image per product The Open Graph image is what shows when customers share your product on social or messaging apps. A generic image hurts your share rate. #### Common pitfalls ##### Too many sections on the homepage A homepage with 15 sections is a homepage that does not load fast. Pick the four or five sections that matter most. ##### Inconsistent spacing between sections The builder lets you control padding per section. Use it. Consistent vertical rhythm makes the page feel designed, not assembled. ##### Ignoring mobile until launch The live preview at 375px width tells you what mobile customers see. Check it as you build, not after. ##### Forgetting the favicon The favicon shows in browser tabs, bookmarks, and search results. A missing favicon makes the store look unfinished. ##### Skipping the SEO meta Every page has SEO meta fields. Fill them in. The default title and description from the storefront name are not enough. #### Frequently asked questions Can I customize colors and fonts? Yes. The global config panel covers primary color, secondary color, button color, nav background, footer background, font family, logo, and favicon. How does the live preview work? Side-by-side preview with viewport switching at mobile, tablet, desktop, and fluid widths. The preview is real rendering, not a screenshot, so you see exactly what customers will see. Can I add content above or below the product page? Yes. Page slots let you insert custom blocks at named positions on Product, Collection, Cart, and About pages. Can I show my retail locations? Yes. The store locator page lists every physical location with address, phone, hours, and map coordinates. Does the store load fast? Yes. The storefront is built for speed with image optimization, aggressive caching, and fast first-contentful-paint targets. What if I want a fully custom theme? Custom themes are available on Enterprise plans through the developer API. Can I run a multi-language store? Yes. Country-based routing handles it. Can collaborators preview the store before launch? Yes. Generate a shareable preview link from the admin. Revoke the link any time. Can I sell custom or made-to-order products? Yes. Custom product forms attach to any product. See the commerce page for details. Can I add a blog and a FAQ? Yes. The blog is a built-in module. FAQs work as custom CMS pages. Can I use my own font? Yes. Upload your own font files or pick from Google Fonts. Do I need to know HTML or CSS? No. The builder handles every layout decision through the visual UI. Custom HTML blocks are available if you want them, but they are not required. Can I duplicate a section to reuse it? Yes. Sections support duplicate, reorder, and hide actions. What happens to the storefront when I am editing? Nothing visible to customers. Edits live in draft until you publish. Can I A/B test sections? Not natively in the current builder. Pair with GA4 experiments for traffic-split testing. How many products can the storefront handle? Catalogs up to tens of thousands of products are supported on standard plans. Larger catalogs work on Enterprise. #### Quick reference Five page templates: Home, Shop, Blog, About, Contact. Twenty-one section types covering hero, promotional, product, category, trust, and content. Four preview widths: Mobile, Tablet, Desktop, Fluid. Eight global theme tokens: primary color, secondary color, button color, nav background, footer background, font family, logo, favicon. Page slots on Product, Collection, Cart, and About pages. Custom CMS pages with full SEO control. Multi-language storefront with country-based routing. Built-in product search. Coming-soon mode for pre-launch. Store locator for physical retail. Shareable preview links. #### Related ##### [SEO](https://mercemur.com/seo) Metadata, sitemaps, and structured data. ##### [Content and blog](https://mercemur.com/content) Pages and posts that bring people in. ##### [Optimize](https://mercemur.com/optimize) Experiments and conversion work on live traffic. Start building today #### Open the builder and start designing. Start fast, compare plans, or talk through the details with us. [Try the builder](https://mercemur.com/contact) [See pricing](https://mercemur.com/pricing) [Talk to sales](https://mercemur.com/contact) --- ## Ecommerce analytics with GA4 and Meta Pixel - Mercemur Source: https://mercemur.com/analytics (updated 2026-09-15) ### Analytics that show the numbers you actually use A built-in dashboard for the metrics that drive decisions, plus GA4 and Meta Pixel for external attribution. Most ecommerce dashboards are designed for impressing investors, not running a store. They show every chart imaginable and bury the metrics that actually move the business. You log in, see twenty graphs, and still need a spreadsheet to figure out whether the last campaign worked. Mercemur ships a built-in dashboard with the six metrics that drive most operational decisions: sales, top products, conversion rate, customer lifetime value, refund rate, and abandoned cart rate. GA4 and Meta Pixel are wired up on the storefront for external attribution and audience building. Together they cover what you need to know about the store, the customers, and the marketing. Less noise. More signal. Real decisions, not dashboards-for-the-sake-of-dashboards. #### Built-in dashboard The admin analytics surface covers six core metrics: ##### Sales Daily, weekly, monthly revenue Order count Average order value Revenue by payment provider Revenue by region Revenue by customer group Time-over-time comparisons ##### Top products Best-selling products by units Best-selling products by revenue Top variants Top collections Slow-moving inventory ##### Conversion rate Storefront visitor to customer conversion Cart-to-checkout conversion Checkout-to-order conversion Repeat purchase rate New vs returning customer breakdown ##### Customer lifetime value (LTV) LTV by cohort LTV by customer group LTV by acquisition source Average customer lifespan ##### Refund rate Refund rate by product Refund rate by reason Refund volume over time Refund value vs total revenue ##### Abandoned cart rate Abandoned cart rate by region Abandoned cart rate by traffic source Recovery rate (through email) Average abandoned cart value #### Why these six metrics Every other ecommerce metric is a derivative of these six. Want to know if a campaign worked? Sales went up. Want to know if a new product is a hit? Top products show it. Want to know if pricing is right? Conversion rate tells you. Want to know if your retention strategy works? LTV shows it. Want to know if there is a quality problem? Refund rate flags it. Want to know if checkout is broken? Abandoned cart rate spikes. Other dashboards drown you in metrics. This one focuses on the metrics that change behavior. #### GA4 integration Native Google Analytics 4 wired up on the storefront. Tracks: ##### Standard events: Page views Session starts User engagement Scroll depth ##### Ecommerce events: view\_item (product detail page view) view\_item\_list (collection page view) add\_to\_cart remove\_from\_cart view\_cart begin\_checkout add\_payment\_info add\_shipping\_info purchase Privacy-aware: The integration uses consent mode so customer cookie choices are honored. EU and other privacy-regulated visitors are tracked according to their consent. Why GA4: GA4 is the industry standard for traffic analytics. It connects to Google Ads for paid attribution, to Search Console for organic insights, and to BigQuery for raw event export. Mercemur wires it up correctly so you do not have to debug event mappings. #### Meta Pixel Full Meta Pixel coverage for Facebook and Instagram attribution. ##### Events tracked: ViewContent (product view) AddToCart InitiateCheckout Purchase Search (storefront search) AddToWishlist Why Meta Pixel: If you advertise on Facebook or Instagram (and most DTC brands do), the Meta Pixel is how Facebook attributes conversions to ad spend. Without it, your campaign reporting is wrong. #### What the dashboard does not do The built-in dashboard is opinionated. It deliberately does not: Show every possible metric (the goal is signal, not noise) Replace dedicated business intelligence tools (export to your warehouse if you need that) Compute attribution for paid channels (use GA4 and Meta Pixel) Display data older than your account history (no fake historical data) The dashboard gives you the operational view. For deep analysis, export and analyze in your own tool. #### Reporting cadence Most operators check analytics: ##### Daily Sales, top products, abandoned cart (operational pulse check) ##### Weekly Conversion rate, refund rate (trend monitoring) ##### Monthly LTV, repeat rate, refund-by-reason (strategic review) The dashboard supports all three rhythms. Quick views show today's numbers at a glance. Drill-downs show the trend lines. #### Cohort analysis LTV is calculated by cohort: Acquisition month cohorts : group customers by the month they first bought Acquisition source cohorts : group by how the customer found you (with attribution from GA4) First-product cohorts : group by what product the customer bought first Region cohorts : group by customer region Cohort analysis reveals retention patterns that aggregate metrics miss. A customer cohort acquired through a discount-led campaign might churn faster than a cohort acquired through organic search, even if both look the same on day one. #### Real-time vs delayed metrics ##### Real-time Sales Orders placed today ##### Near real-time Conversion rate (depends on session aggregation) ##### Daily Top products Refund rate ##### Cohort-based LTV Repeat purchase rate GA4 has its own freshness (typically a few hours delay for full processing). Mercemur's built-in dashboard runs in near real-time. #### How analytics integrates with the rest of the platform Sales metrics pull from the order module Top products pull from order line items Conversion rate pulls from storefront sessions plus orders LTV pulls from order history grouped by customer Refund rate pulls from the order ledger and return module Abandoned cart rate pulls from cart and checkout events GA4 events fire from the storefront on user actions Meta Pixel events fire from the storefront on user actions Everything is connected. The catalog you build, the orders you process, the customers you acquire all feed into the analytics view. #### Use cases ##### DTC brand running paid social GA4 attributes conversions to organic and paid channels. Meta Pixel attributes Facebook and Instagram ads. The built-in dashboard shows the topline (sales, conversion, refund rate) without needing to log into three tools. ##### Subscription business LTV by cohort reveals which signup channels produce long-lived subscribers. Refund rate by product (or per-box) flags quality issues. Conversion rate from trial to paid is visible in the funnel. ##### B2B wholesale Sales by customer group shows which tier is performing. LTV by customer reveals which buyers deserve concierge attention. Refund rate by product flags supplier quality issues. ##### Multi-brand operator Per-store dashboards plus a roll-up view across the operation. Compare brand performance side by side. ##### Digital product business Sales by license-key product. Conversion rate from free trial to paid. Refund rate (low for digital, but worth tracking). Abandoned cart rate on the checkout for digital purchases. ##### International expansion Sales by region. Conversion rate by region (some regions convert better at higher prices, some at lower). Refund rate by region (some regions have higher rate due to shipping issues). #### Exporting raw data If you need deeper analysis than the built-in dashboard provides: Order, customer, and cart data : available through the admin API GA4 raw events : connect GA4 to BigQuery for full event-level export Meta Pixel events : available through Meta's Events Manager Custom data warehousing : connect Mercemur to Snowflake, BigQuery, or your warehouse of choice through the API #### Frequently asked questions Do I need a separate analytics tool? The built-in dashboard covers the core ecommerce metrics. GA4 and Meta Pixel handle external attribution and audience building. For deep BI, export data to your warehouse. Is GA4 privacy-compliant? Yes. The integration honors customer cookie choices through consent mode. Can I export raw event data? Yes. Order and customer data through the admin API. GA4 events through GA4's BigQuery export. Meta events through Meta's Events Manager. How is LTV calculated? Total revenue from a customer divided by their acquisition cohort. Cohorts are grouped by acquisition month, source, or first product. Does the dashboard show real-time data? Sales and orders are near real-time. Cohort-based metrics (LTV, repeat rate) recompute on a schedule. Can I see analytics per store on a multi-store operation? Yes. Per-store dashboards plus a roll-up view. Does Mercemur track customer behavior across sessions? Through GA4, yes. Mercemur's built-in dashboard focuses on conversion metrics, not behavior tracking. Can I track add-to-cart events for paid social? Yes. Meta Pixel fires AddToCart on every cart addition. How are conversion rates calculated? Storefront sessions that result in an order, divided by total sessions. Are abandoned carts tracked for analytics? Yes. Abandoned cart rate, average abandoned cart value, and recovery rate (through email) are all visible. Can I see which campaigns drove which orders? Yes through the marketing-campaigns module (first-touch attribution) and through GA4 (UTM-based). Are refunds broken down by reason? Yes. Refund-by-reason uses your return-reason hierarchy. Can I filter analytics by region or customer group? Yes. The dashboard supports filters by region, customer group, and time range. Does the dashboard work on mobile? Yes. The admin is responsive. Can I schedule analytics reports by email? Scheduled reports are roadmap. Can I integrate with Looker, Tableau, or similar BI tools? Yes. Export data through the admin API and feed it into your BI tool. Does Mercemur replace GA4? No. GA4 is integrated alongside the built-in dashboard, not replaced by it. Each tool has its strengths. #### Best practices for analytics ##### Pick one metric per goal and watch it weekly Trying to watch every metric every week is a recipe for paralysis. Pick conversion rate as your weekly metric. Or refund rate. Or LTV. Move only when the metric moves. ##### Connect GA4 and Meta Pixel from day one Even if you do not run ads yet, the pixels start building audience data the moment you turn them on. Future-you will thank present-you. ##### Set up GA4 consent mode correctly EU and India privacy regulations require consent for tracking. Mercemur's GA4 integration uses consent mode. Configure your cookie banner to respect customer choices. ##### Watch abandoned cart rate carefully A sudden spike in abandoned cart rate usually means checkout broke. Diagnose immediately. ##### Compare LTV by acquisition source Customers acquired through different channels often have wildly different LTV. Knowing this lets you spend more on the channels that produce long-lived customers. ##### Refund rate by reason is more useful than refund rate alone The aggregate refund rate hides which products are causing the problem. Refund rate by reason shows the specific issue: quality, fit, fulfillment, shipping. #### Common metrics to track per business type ##### DTC fashion brand Conversion rate (target: 2-4% on category, higher on direct). Refund rate by reason (target: <10%, with fit-related refunds the largest category). Repeat purchase rate (target: 25%+ within 90 days). ##### Subscription business Cohort retention. Churn rate by cohort. Net revenue retention. Expansion revenue (upgrades) vs contraction revenue (downgrades). ##### Digital products Conversion rate (target: 5%+ for high-intent traffic). Refund rate (target: <3%, much lower than physical). Repeat purchase rate. ##### B2B wholesale Average order value. Order frequency per customer. Customer lifetime value by tier. Quote-to-order conversion rate. ##### Multi-brand operator Per-brand metrics plus operation-level rollup. Brand contribution to total revenue. Customer overlap between brands. #### Quick reference Built-in dashboard: sales, top products, conversion rate, LTV, refund rate, abandoned cart rate. GA4 with consent mode for page views and ecommerce events. Meta Pixel for ViewContent, AddToCart, InitiateCheckout, Purchase. Cohort analysis for LTV by acquisition month, source, or product. First-touch attribution for email campaigns. Data export through the admin API. #### Related ##### [Optimize](https://mercemur.com/optimize) Experiments and conversion work on live traffic. ##### [Marketing and email](https://mercemur.com/marketing) Campaigns, flows, and segmented sends. ##### [AI sales agent](https://mercemur.com/ai-agent) Answers shopper questions and recovers carts. See your numbers in real time #### Start tracking what matters. Start fast, compare plans, or talk through the details with us. [Open the dashboard](https://mercemur.com/contact) [See pricing](https://mercemur.com/pricing) [Talk to sales](https://mercemur.com/contact) --- ## Mercemur integrations, payments, shipping, email, analytics Source: https://mercemur.com/integrations (updated 2026-09-15) ### Integrations that work on day one The integrations a real ecommerce business needs, already wired in. Everything else stays programmable. #### Extensibility without marketplace dependency Commerce without ecosystem dependency. Core capabilities are first-party. Everything else remains programmable through APIs, webhooks, MCP and enterprise integrations. Extensions exist, and Mercemur connects to plenty of them. The difference is that Mercemur does not require an extension marketplace to make the core platform useful. Catalog, inventory, orders, customers, promotions, marketing, returns, loyalty, digital products, subscriptions and the storefront are first-party capabilities, maintained as part of the platform rather than bought separately. Beyond that core there are four routes out: native integrations where they make sense, REST and webhooks for everything else, MCP for agent-driven workflows, and enterprise integration work for the unusual requirements. Some things — SMS, WhatsApp, push, external systems of record — are integrations rather than native functionality, and are listed as such. #### Payments Four real payment integrations, each maintained as part of the platform: ##### Stripe International cards (Visa, Mastercard, AMEX, Discover, JCB, UnionPay) Apple Pay and Google Pay Refunds (full and partial) with reconciliation Dispute notifications Subscription billing for digital products Runs on your own Stripe account using a restricted key you supply No platform fee is taken from the charge; it lands in your account in full Standard published Stripe rates apply ##### Razorpay UPI (PhonePe, Google Pay, Paytm, BHIM, every UPI app) Cards (Visa, Mastercard, AMEX, RuPay) Net banking (every major Indian bank) RuPay credit and debit cards Refund handling Webhook handling for refund.processed and other lifecycle events Settlement directly to your Razorpay account Standard published Razorpay rates apply ##### Dodo Payments Cross-border merchant-of-record Tax compliance (VAT, sales tax, and local equivalents) handled by Dodo on your behalf Useful for selling digital products globally without registering for local tax in every country Per-merchant API key model Dodo's published rates apply ##### Adyen Hosted Checkout sessions on your own Adyen merchant account Refunds (full and partial) with reconciliation Chargeback, chargeback-reversal and manual-review notifications by webhook Account discovery, so the right merchant account is selected when you connect Test and live environments, validated when the credentials are saved Standard published Adyen rates apply ##### Manual payments Cash on delivery Wire transfer Cheque Trade credit (net 30, net 60) Offline reconciliation Same order timeline as processor-based payments #### Shipping ##### ShipRocket (India) Single integration, full Indian courier network access Rate comparison at order time Auto-generated AWB numbers and labels Pickup scheduling COD support Reverse pickup for returns Real-time tracking updates ##### ShipEngine (international) Global carrier aggregator USPS, FedEx, UPS, DHL, Royal Mail, Canada Post, Australia Post, and many regional carriers Compliant international labels with customs declarations HS code support Rate quotes across multiple carriers per shipment Tracking number generation ##### Manual fulfillment In-store pickup Local delivery Drop-shipping White-glove delivery Freight and palletized shipping Auto-generated packing slips #### Email ##### Resend Transactional email (order placed, shipped, refund, password reset) Marketing campaigns with audience targeting Per-merchant sender domain (your deliverability is your own) DKIM and SPF setup guidance built into the admin Open and click tracking Bounce and complaint tracking Real-time delivery events High deliverability infrastructure #### Analytics ##### Google Analytics 4 Full ecommerce event tracking (view\_item, add\_to\_cart, begin\_checkout, purchase, and more) Consent mode integration so customer cookie choices are honored Standard page view and engagement events No configuration overhead, the integration handles event mapping correctly ##### Meta Pixel ViewContent, AddToCart, InitiateCheckout, Purchase events Search and AddToWishlist events Fires automatically based on storefront actions Attribution for Facebook and Instagram ad campaigns #### Storage Digital product file delivery uses secure cloud storage with short-lived signed links. Files do not leave the platform's controlled storage perimeter except through signed delivery to the customer who paid for them. #### Why pluggable Every category (payment, shipping, email) is built around pluggable integrations. If a merchant on Enterprise needs: A different payment provider in a region the built-in three do not cover well A custom shipping carrier (3PL, warehouse partner, freight broker) A different email infrastructure for a niche use case Custom analytics for an internal dashboard The platform supports adding integrations through the developer API. The default integrations cover most merchants. Anyone with a specific need builds against the same public API, on their own infrastructure and their own schedule. #### How to connect Each integration has its own admin connection flow: 1 Stripe. Restricted key flow. Create a restricted key in your Stripe dashboard, paste it into the admin, and charges run on your own account. 2 Razorpay. API key flow. Generate API keys in your Razorpay dashboard, paste into the admin. 3 Dodo. API key flow. Generate API keys in your Dodo dashboard, paste into the admin. 4 Adyen. API credentials flow. Enter your Adyen API credentials, account discovery selects the merchant account, and they are validated on save. 5 ShipRocket. Account credentials flow. Enter your ShipRocket login, the integration handles the rest. 6 ShipEngine. API key flow. Paste your ShipEngine key into the admin. 7 Resend. Domain setup flow. Add your sender domain, follow the DKIM and SPF setup guide, verify. 8 GA4. Measurement ID flow. Paste your GA4 measurement ID into the storefront settings. 9 Meta Pixel. Pixel ID flow. Paste your Meta Pixel ID into the storefront settings. Each connection is per-merchant. Multi-tenant isolation means your credentials are your own, not shared with other merchants on the platform. #### How integrations work together A complete order flow touches multiple integrations: 1 Customer visits the storefront : GA4 and Meta Pixel fire page view 2 Customer adds to cart : Meta Pixel fires AddToCart 3 Customer checks out : Meta Pixel fires InitiateCheckout, GA4 fires begin\_checkout 4 Customer pays through Razorpay (India) or Stripe (international) 5 Payment captures : the full amount lands in your own Stripe or Razorpay account, with no Mercemur cut 6 Order completes : GA4 fires purchase, Meta Pixel fires Purchase 7 Resend sends order confirmation under your sender domain 8 ShipRocket (or ShipEngine) gets a shipment request 9 Carrier label generates, tracking number assigned 10 Resend sends shipped notification with tracking link All of it happens automatically. No glue code, no manual reconciliation. #### Use cases ##### India DTC brand Razorpay for payments, ShipRocket for shipping, Resend for email, GA4 and Meta Pixel for analytics. One platform handles the full operation. ##### International software vendor Stripe for payments (subscription billing for SaaS), Dodo for cross-border tax compliance on certain regions, Resend for transactional and marketing email, GA4 and Meta Pixel for traffic and conversion attribution. ##### Multi-region brand Razorpay for India region, Stripe for US and EU regions, Dodo for the rest of the world. ShipRocket for India shipments, ShipEngine for international. Resend for email under a multi-region sender domain setup. ##### Subscription box business Stripe subscriptions for recurring billing. ShipEngine (or ShipRocket if in India) for monthly box shipments. Resend for transactional and pre-shipment emails. GA4 and Meta Pixel for acquisition. ##### Multi-brand operator Each brand has its own Stripe, Razorpay, ShipRocket, Resend, and GA4 accounts. The platform routes each brand's traffic and transactions to the brand's own provider connections. ##### Agency Each client store connects its own provider accounts. The agency operator has admin access without needing access to the client's actual Stripe or Resend credentials. #### Native connectors on the roadmap These are first-party connectors we intend to build and maintain. They are roadmap directions, not commitments, and depend on merchant demand. Anything listed here can already be integrated today through the developer API, covered in the next section. Additional payment providers for specific regional markets Additional shipping aggregators for non-India, non-US-international markets SMS and push notification channels Marketplace integrations (eBay, Amazon, Etsy) Social commerce (Instagram Shopping, TikTok Shop) ERP integrations Accounting integrations (QuickBooks, Xero) #### Custom integrations through the developer API If the built-in integrations do not cover your need, or a maintained native connector is still on the roadmap, the integration is available today through the API: The platform exposes a developer API for custom integrations Custom payment providers, custom shipping carriers, custom email providers, custom analytics, all possible Provider SDK simplifies the integration work Available on Enterprise plans ##### Common custom integrations Warehouse management systems (WMS) Enterprise resource planning (ERP) Customer relationship management (CRM) Marketing automation (HubSpot, Marketo) Loyalty programs Tax engines (TaxJar, Avalara) Custom payment gateways for specific regional markets #### Frequently asked questions Can I add a custom integration? Yes. Every category (payment, shipping, email, analytics) is built around pluggable integrations. Custom integrations are available through the developer API on Enterprise plans. Are these integrations included in the base price? Yes. You pay the underlying provider (Stripe, Razorpay, ShipRocket, Resend, and so on) at their own rates. Mercemur does not charge extra for the integration itself. Can I use my existing Stripe account? Yes. The Stripe integration connects to your existing Stripe account through a restricted key you create in your Stripe dashboard and paste into the admin. Charges land in that account. Can I use my existing ShipRocket account? Yes. Connect with your ShipRocket login. Can I switch payment providers later? Yes. Add or remove providers any time. The order timeline references the provider used at order time. Can I use multiple payment providers simultaneously? Yes. Stripe for international, Razorpay for India, Dodo for cross-border merchant-of-record, Adyen where you consolidate acquiring across markets. The checkout shows the right provider based on the customer's region. Can I use a custom email provider instead of Resend? On Enterprise plans, custom email providers are available through the developer API. What if my shipping carrier is not supported? Custom carriers integrate through the developer API on Enterprise plans. Manual fulfillment is always available as a fallback. Do you charge for API calls? API requests are a metered dimension on Growth and Enterprise plans. Free includes an API request allowance. Do you support webhooks for custom integrations? Yes. Mercemur emits webhooks for major events (order placed, payment captured, fulfillment shipped, entitlement granted, and more). Webhook outbox is SSRF-hardened and signed. Can I integrate with a CRM like HubSpot or Salesforce? Yes through the developer API. Custom integrations are available on Enterprise. Can I integrate with a tax engine like TaxJar or Avalara? Yes through the developer API on Enterprise plans. The built-in tax module handles most cases without an external engine. Can I integrate with an ERP? Yes through the developer API. How are integration credentials stored? Encrypted at rest. Per-merchant isolation. The platform never logs credentials in plaintext. What happens if a provider has an outage? Each integration is independent. A Razorpay outage does not affect Stripe orders. A ShipRocket API issue does not block ShipEngine shipments. Can I test integrations in a sandbox before going live? Yes. Stripe, Razorpay, ShipRocket, and ShipEngine all support test mode. Configure test credentials in the admin to run end-to-end tests. Do integrations update automatically? Yes. Built-in integrations are maintained by Mercemur. Updates roll out without requiring merchant action. #### Best practices for managing integrations Connect integrations before you need them. Stripe, Razorpay, ShipRocket, ShipEngine, Resend, GA4, Meta Pixel. All of them are free to connect. Have them ready before launch day, not the morning of. Use test mode for every payment provider during setup. Run end-to-end test orders before flipping to live. Catch the credential typos and configuration mistakes that production traffic reveals at the worst time. Set up DKIM and SPF for your sender domain on day one. Email deliverability builds slowly. Start the reputation clock as early as possible. Document your integration credentials in a secure password manager. Stripe keys, Razorpay keys, ShipRocket login, ShipEngine API key, Resend domain config, GA4 measurement ID, Meta Pixel ID. Centralize them somewhere safe. Monitor each integration independently. Each integration has its own admin connection status. Check periodically that all of them are still healthy. A silent integration failure is worse than a noisy one. #### What to connect in what order A clean launch sequence keeps the setup practical: collect money first, fulfill second, then layer in communication and attribution. 1 Day 1 ##### Payments first Day 1 ##### Payments first Launch sequence Stripe, Razorpay, Adyen, or Dodo. You cannot sell without payments. Connect at least one first. Recommended order 2 Day 2 ##### Shipping next Day 2 ##### Shipping next Launch sequence ShipRocket and ShipEngine. You cannot ship without carriers. Connect after payments. Recommended order 3 Day 3 ##### Email setup Day 3 ##### Email setup Launch sequence Resend. You cannot do transactional or marketing email without it. Connect domain, configure DKIM and SPF, verify, start sending. Recommended order 4 Day 4 ##### Analytics on Day 4 ##### Analytics on Launch sequence GA4 and Meta Pixel. Optional but recommended on day one. Pixels start building data the moment you turn them on. Recommended order 5 Day 5 ##### Cross-border ready Day 5 ##### Cross-border ready Launch sequence Dodo Payments (if you sell digital cross-border). Cross-border merchant-of-record handling. Useful for international digital sales without local tax registration. Recommended order #### Related ##### [Platform](https://mercemur.com/platform) The multi-tenant engine underneath every store. ##### [Payments](https://mercemur.com/payments) Stripe, Razorpay, Dodo, and Adyen, with no platform transaction fee. ##### [Shipping](https://mercemur.com/shipping) Rates, zones, labels, and fulfillment. See every integration in detail #### See every integration in detail. Start fast, compare plans, or talk through the details with us. [Open the integrations catalog](https://mercemur.com/contact) [See pricing](https://mercemur.com/pricing) [Talk to sales](https://mercemur.com/contact) --- ## SEO-ready ecommerce platform, structured data, sitemaps Source: https://mercemur.com/seo (updated 2026-09-15) ### Built for search engines from the start Structured data, sitemap, robots, social cards, canonicals, RSS auto-discovery. The technical SEO work that usually takes two weeks is already done. SEO is the difference between a store that has to buy every visitor and a store that gets visitors for free. Paid traffic costs more every year. Organic traffic compounds. The brands that win on a five-year timeline are the brands that took SEO seriously from day one. Most ecommerce platforms treat SEO as an add-on. Structured data is a plugin. Sitemap is a plugin. Canonical URLs require a developer. Open Graph cards work on the home page but not on category pages. Multi-language hreflang requires three settings that nobody documents. Mercemur builds SEO into every page. Structured data on products, blog posts, and breadcrumbs. Sitemap and robots routes generated automatically. Open Graph and Twitter Cards on every URL. Canonical URLs emitted server-side. RSS feeds auto-discoverable. The technical SEO work that usually takes a developer two weeks is already done before you log in for the first time. You focus on content, products, and reviews. The platform handles the technical SEO that crawlers care about. #### Structured data Every page emits structured data so search engines understand what they are looking at: ##### Product pages Product schema with name, image, description, brand, SKU Offer schema with price, currency, availability, return policy AggregateRating with average rating and review count (from the reviews module) Review schema for individual reviews Result: search engines can show product cards with stars, prices, and availability directly in search results. ##### Collection pages CollectionPage schema with name and description BreadcrumbList schema for the category tree Result: search engines understand the catalog structure and rank category pages for category searches. ##### Blog posts BlogPosting schema with author, publish date, image, and body BreadcrumbList for the blog-to-category-to-post path Result: blog content is eligible for news, top stories, and article rich results. ##### Blog index Blog schema describing the publication WebSite schema for the site itself with a SearchAction Result: search engines can present a search box scoped to your site in their results. ##### CMS pages WebPage schema with name, description, and breadcrumb FAQ schema where applicable Result: FAQ pages and policy pages render rich snippets for relevant queries. ##### Brand Organization schema on every page with logo, sameAs links to social profiles, contact information Result: search engines build a knowledge graph entry for your brand. All structured data renders server-side, so search engines see it on the initial response without waiting for client-side JavaScript. #### Auto sitemap.xml The sitemap is generated automatically and includes: Home page Every product (with last-modified timestamp) Every collection Every blog post Every category landing page Every published CMS page The sitemap updates within minutes of a publish. Search engines pick up new content on their next crawl. The sitemap is automatically discoverable through the robots.txt file. Configure Google Search Console once and the search engine finds the sitemap on its own. #### Environment-aware robots.txt Production stores get a real robots.txt that allows search engines to crawl public content. Staging and preview environments handle crawlers differently so the wrong subdomain never out-ranks the real one. ##### Disallowed paths by default /checkout (no point indexing checkout pages) /account (private customer dashboards) /api/ (developer API, not for crawlers) /admin/ (admin dashboard) /preview (preview tokens for in-progress storefronts) ##### Allowed paths by default / /products/\* /collections/\* /blog/\* /pages/\* (CMS pages) Storefront search results (with limited depth) The configuration is sensible by default and customizable on Enterprise plans. #### Canonical URLs (server-rendered) Every page emits a canonical URL in its server-rendered metadata. Search engines see the canonical instantly, without waiting for client-side JavaScript. Pagination canonicalizes to the unsuffixed URL (page one is the canonical, page two and beyond reference it) Filter URLs (?color=red) canonicalize to the unfiltered category page Search engine query parameter variations (utm\_source, fbclid) canonicalize to the clean URL Multi-language pages canonicalize to the same content in the user's language The result: no duplicate-content penalties, no thin-content traps, no crawl-budget waste. #### Open Graph and Twitter Cards Every product page, blog page, and CMS page ships with Open Graph and Twitter Card metadata. ##### Open Graph tags og:title (custom per page) og:description (custom per page) og:image (hero image or custom OG image) og:type (website, product, article as appropriate) og:site\_name (your brand name) og:locale (matching the storefront language) ##### Twitter Card tags twitter:card (summary\_large\_image for most pages) twitter:title twitter:description twitter:image twitter:site (your brand's Twitter handle) When customers share a product or article on Twitter, Facebook, LinkedIn, WhatsApp, or any other social or messaging app, the preview is branded, accurate, and inviting. #### RSS auto-discovery The blog emits an auto-discovery tag in the HTML head so feed readers and search engines find the RSS feed automatically. The tag references the RSS feed URL and identifies it as the right feed for the page. #### Multi-region URL structure The storefront uses country-based routing for multi-region stores. Different regions get their own URL space: ##### /in/ for India ##### /us/ for the United States ##### /eu/ for the European Union ##### /uk/ for the United Kingdom Each region has its own SEO meta, its own currency, and its own tax rules. Customers in each region see their localized URLs and content. #### Page-level SEO controls Every editable surface in the admin (product, collection, blog post, CMS page) includes an SEO panel: ##### SEO title override the default page title for search engines ##### SEO description custom meta description ##### OG image custom image for social shares ##### Canonical URL override (rarely needed, but available) ##### Index / no-index control whether the page is indexable You can write copy specifically for the search snippet. Title and description fields surface character counts so you stay within the limits Google truncates at. #### What SEO does for ecommerce Organic search is the most valuable traffic source for most ecommerce stores: ##### Free no per-click cost ##### High intent visitors typed in what they want to buy ##### Compounding rankings improve over time as content and links accumulate ##### Recession-resistant paid traffic budgets get cut first in downturns, organic keeps flowing The platform that does SEO well unlocks all of this. The platform that does SEO badly forces you to buy every visitor for the rest of your operation's life. #### Common SEO traps Mercemur avoids Duplicate content from pagination : canonical URLs handle pagination correctly Duplicate content from filter URLs : canonicals route ?color=red back to the clean URL Thin content on collection pages : structured data and content slots add real signal Slow page loads hurting Core Web Vitals : the storefront is built for speed Missing or broken Open Graph cards : every page has them Sitemap that does not update : the sitemap regenerates as content changes Wrong robots.txt rules : sensible defaults out of the box Multi-region without hreflang : country-based routing handles localization #### How it works 1 You add a product, post, or page. 2 Edit the SEO meta in the same admin where you edit the content. 3 Publish. 4 Sitemap updates automatically. 5 Structured data emits server-side on the next visit. 6 Open Graph and Twitter Cards generate from the SEO meta and hero image. 7 Search engines find the new content on their next crawl. #### Use cases ##### DTC fashion brand Product pages with full Product schema and AggregateRating from real customer reviews. Star ratings appear in Google search results. Blog content ranks for style guides and "what to wear" queries. ##### Software vendor Product pages with Offer schema (price, currency). Blog posts ranking for long-tail technical queries ("how to integrate X with Y"). CMS pages for documentation indexed and ranked. ##### International beauty brand Multi-region storefronts with country-based URLs. Each region's content ranks in its own region. Localized SEO meta per language. ##### Furniture brand Product pages with detailed Product schema including material, dimensions, and care information. Long-form blog content ranking for interior design queries. ##### B2B industrial Product spec pages with technical Product schema. Blog and CMS pages ranking for industry-regulation searches. Trade-show calendar pages indexed. #### Frequently asked questions Can I edit meta titles and descriptions per page? Yes. Products, blog posts, and CMS pages all carry their own SEO meta. Is structured data server-rendered? Yes. Emitted in the server response, not injected client-side. Are URLs SEO-friendly? Yes. Slug-based, lowercase, hyphen-separated. Does the sitemap include blog posts? Yes. The sitemap includes products, collections, blog posts, and CMS pages. Can I submit the sitemap to Google? Yes. Add the sitemap URL to Google Search Console once and the search engine picks up updates automatically. Does Mercemur support hreflang for multi-language stores? Country-based routing handles localization. Each region has its own URL space, which functions similarly to hreflang for SEO. Can I no-index a specific page? Yes. The SEO panel includes an index / no-index toggle. Are canonical URLs configurable per page? Yes. Override the default canonical when needed. How fast does new content get indexed? The sitemap updates within minutes of a publish. Search engines pick up new content on their own crawl schedule (typically hours to days). Do I need any SEO plugins or apps? No. The SEO infrastructure is built into the platform. Does Mercemur support schema for FAQs? Yes. FAQ pages (built as CMS pages with FAQ structured data) qualify for FAQ rich results. Are reviews exposed in structured data? Yes. The reviews module emits AggregateRating and individual Review schema on product pages. Do you support Open Graph for social shares? Yes. Every page has full Open Graph and Twitter Card metadata. Is the storefront fast enough for Core Web Vitals? Yes. The storefront is built for speed with image optimization and aggressive caching. Can I customize the robots.txt? Sensible defaults out of the box. Custom rules available on Enterprise plans. Does Mercemur generate AMP pages? No. Modern AMP usage is declining. The platform prioritizes fast standard pages over AMP variants. Are paginated category pages handled correctly? Yes. Canonical URLs route page two and beyond back to the first page as the canonical. Are filter URLs handled correctly? Yes. Filter URLs (?color=red) canonicalize to the clean category page so they do not create duplicate content. Can I run an SEO audit on my storefront? Yes. The storefront passes most automated SEO audit tools out of the box. #### Best practices for ecommerce SEO Treat product pages as SEO landing pages. Customers search for specific products. Make each product page the best result for its specific query. Long product descriptions, unique meta titles, custom OG images. Use the blog for category-level queries. Customers search "best running shoes for flat feet" not "Acme Brand RunPro 5". Blog content can rank for the category-level queries that bring customers in. Get review velocity going. Star ratings in search results increase click-through rate. The first 50 reviews matter more than reviews 50-500 because they unlock the rich-result eligibility. Map FAQ schema for high-question products. Products with predictable customer questions (sizing, fit, materials, warranty) benefit from FAQ structured data. Build the FAQ as a CMS section with the right schema. Internal link with anchor text discipline. Avoid "click here". Use descriptive anchor text that includes the target page's keyword. "Read our leather care guide" beats "Click here for our care guide". Update old content instead of writing new. An old blog post that ranks for a query is worth more than a new post that does not. Refresh the old post, expand it, re-publish. Submit the sitemap to Google Search Console once. After that, the sitemap updates automatically and Google picks up changes. No re-submission needed unless the sitemap URL changes. #### Common SEO mistakes to avoid Generic meta titles like "Acme Brand - Online Store". Every page should have a specific, search-friendly meta title. Duplicate content from URL parameters. Filter and sort URLs that create new pages dilute SEO. Canonical URLs handle this automatically in Mercemur. Slow page loads. Slow pages drop in rankings. Mercemur's storefront is fast by default, but bloated images can still slow things down. Use optimized image sizes. Missing or weak OG images. A page without an OG image is much less likely to be shared on social. A generic OG image (just the logo) reduces share clicks dramatically. Ignoring international SEO. If you sell internationally, configure multi-region URLs. Country-based routing handles this in Mercemur. #### Related ##### [Content and blog](https://mercemur.com/content) Pages and posts that bring people in. ##### [Storefront builder](https://mercemur.com/storefront-builder) Build and theme the shop your customers see. ##### [Analytics](https://mercemur.com/analytics) What sold, to whom, and what it cost. Get your store SEO-ready on launch day #### Get your store SEO-ready on launch day. Start fast, compare plans, or talk through the details with us. [Read the SEO guide](https://mercemur.com/contact) [See pricing](https://mercemur.com/pricing) [Talk to sales](https://mercemur.com/contact) --- ## Product reviews with moderation, verified purchases Source: https://mercemur.com/reviews (updated 2026-09-15) ### Reviews customers trust, moderation you control Verified-purchase reviews tied to real orders. Merchant moderation before anything goes live. Structured data for rich search results. Most ecommerce review systems are easy to game. A competitor can flood your product with fake one-star reviews. A friend of the founder can flood it with fake five-star reviews. Customers learn this and stop trusting the stars. The number becomes decoration, not signal. Mercemur's reviews engine ties every review to a real order. The verified-purchase badge is not a label, it is enforced at submission time based on order history. You moderate every review before it appears on the storefront. Per-product averages and review counts render as structured data so reviews can show up as rich results in search. Reviews become signal again. Customers see real opinions from real buyers, the rating reflects the product, and the moderation queue stops the noise. ##### Verified Purchase Every review tied to a real order. No fake reviews, no gaming the system. ##### Merchant Moderation Approve or reject before anything goes live. You control what appears. ##### Rich Search Results Structured data for star ratings in Google search results. #### Verified-purchase reviews Reviews are tied to real customers who actually bought the product. A verified-purchase badge appears next to every qualifying review. ##### How verification works: 1 Customer places order Order contains the product 2 Order completes Payment captures, fulfillment ships 3 Customer eligible Customer can now review the product 4 Review verified Submission marked as verified ##### Why this matters: Competitors cannot review your product (they have to buy first) Friends and family who did not buy cannot post fake reviews The verified badge becomes a trust signal customers actually believe Aggregate ratings reflect actual customer experience, not manipulation #### Star ratings Each review carries a numeric rating from one to five stars. The platform computes: 4.7 Average rating per product 142 Total review count Star distribution 5★ 89 4★ 32 3★ 15 2★ 4 1★ 2 These render on every product page as structured data, so search engines can show star ratings in search results (where the search engine decides to feature them). #### Merchant moderation queue Reviews land in a queue with three states: PendingApprovedRejected ##### Pending New reviews enter this state automatically. They are not visible to other customers yet. #### How reviews drive sales ##### Build trust before purchase Customers see real opinions from real buyers, and they buy with more confidence. ##### Appear in search results Star ratings in search results increase click-through rate. ##### Surface in customer dashboard Returning customers see their own reviews and the products they have rated. #### How it works 1 Customer places an order 2 Order completes (payment captures, fulfillment ships, delivery confirms) 3 Customer receives a post-purchase email prompting a review (configurable timing) 4 Customer clicks through to the review form on the storefront 5 Customer writes the review with star rating, title, body 6 Review enters the Pending queue 7 Merchant sees the review in the admin 8 Merchant approves or rejects 9 Approved reviews appear on the product page with the verified badge 10 Per-product summary updates (average and count) 11 Structured data updates for search engines #### Use cases ##### Fashion DTC brand Reviews tied to size and fit. Moderation queue catches spam. Average rating shows on product page. Search results display star ratings on product listings. ##### Beauty brand Reviews include skin type or hair type as metadata. Moderation rejects reviews that make medical claims. Customer reviews drive social proof for new shoppers. ##### Software vendor Reviews tied to license activation. Moderation rejects reviews that mention competitor product names with affiliate codes. Average rating shows on pricing page. ##### Furniture brand Long-form reviews with detailed feedback on assembly, materials, and durability. Review-request timing set to ninety days after delivery so reviews reflect real use. ##### Subscription box Reviews tied to specific boxes. Moderation catches reviews that mention contents shipped (to avoid spoilers for new subscribers). ##### B2B industrial Reviews tied to verified business buyers. Moderation rejects reviews from anonymous accounts. ##### Made-to-order furniture Long-form reviews highlight build quality and order experience. Reviews surface in product gallery and aid future custom-order buyers. ##### Digital download seller Reviews tied to file downloads. Customers can review after the first download. Moderation rejects reviews that share pirated copies or links. #### Best practices for collecting reviews ##### Time the request well Too soon and the customer has not used the product. Too late and they have forgotten the experience. Seven days after delivery is a good default for most products. ##### Make the request easy The post-purchase email should include a one-click link to the review form, pre-populated with the order details so the customer does not have to find their order. ##### Offer a small incentive (carefully) A discount code for the next purchase can lift response rates. The incentive must apply to all customers who write a review, not just positive ones. Otherwise you are buying fake reviews. ##### Respond to negative reviews publicly A thoughtful merchant response to a one-star review can turn the review into a positive signal. The next customer sees that you take feedback seriously. ##### Do not delete negative reviews Customers know when a store has only five-star reviews. The signal becomes "this is fake". A mix of positive and negative reviews (with the positive heavily outnumbering the negative) is the most trustworthy pattern. ##### Refresh slow products Products with stale reviews (everything older than a year) lose ranking. Periodically re-request reviews from recent buyers to keep velocity going. #### Frequently asked questions Can I moderate before reviews go live? Yes. Every review enters a pending state until you approve or reject it. Are reviews tied to real orders? Yes. Verified-purchase status is set based on actual order history. Do reviews appear in Google search results? Reviews render as structured data on the product page, which is the format search engines read for rich results. Indexing and rich-result eligibility are up to the search engine. Can customers edit their reviews? Reviews are typically locked once approved. Customers can submit a new review or request changes through the contact channel. Can I import reviews from another platform? Yes. Through the admin API. What happens to rejected reviews? They are documented (for compliance) but never appear on the storefront. They do not count toward the average. Can I reply to a review publicly? Yes through merchant responses on the review. Customers see your reply alongside their review. Can I delete a review? Yes through the admin. Deletion is logged for compliance. Are reviews tied to specific variants? Reviews are tied to products. A customer's review of a "size large red shirt" applies to all variants of that product. Can customers upload photos with their reviews? Photo reviews are roadmap. Today, reviews are text plus star rating. Does Mercemur send review-request emails automatically? Yes. Configure the timing per product or per category. Can I incentivize reviews with discount codes? Yes through the promotion engine. Issue a discount code in the review-request email. Be careful to apply the incentive to all reviewers (not just positive ones) for compliance reasons. Are reviews region-specific? Reviews are tied to the product, not the region. A customer in India and a customer in the US see the same reviews on the same product. How do anonymous reviews work? Customers can opt to hide their name on display. The verified-purchase badge stays. The review is still tied to a real order on the backend. Can I filter out reviews mentioning competitors? Yes through manual moderation. Automated keyword filtering is roadmap. What if a customer leaves a fake one-star review? You can reject it from the moderation queue if you have evidence it is fake. Document your reasoning for compliance. Can I display reviews on collection pages or the homepage? Reviews currently surface on product pages. Cross-page review surfacing is roadmap. How do I get my first 100 reviews? Send review-request emails to recent customers. Offer a discount code as an incentive (apply to all reviewers, not just positive). Make the review form easy to find from the customer dashboard. Quality reviews compound over time. Are reviews required for SEO? Not required, but they help significantly. Star ratings in search results increase click-through rate. Review content adds keyword-relevant content to product pages. Can negative reviews hurt my brand? Yes if you have only negative reviews. No if you have a mix of positive and constructive negative. Customers trust a mix more than they trust 100% positive. Respond to negative reviews thoughtfully. #### Quick reference Verified-purchase reviews tied to real orders. One-to-five star ratings with per-product averages and total counts. Three moderation states: Pending, Approved, Rejected. Anonymous display option (badge stays). Structured data on product pages (AggregateRating and individual Reviews). Review-request timing configurable per product or category. #### Related ##### [Optimize](https://mercemur.com/optimize) Experiments and conversion work on live traffic. ##### [Customer accounts](https://mercemur.com/customer-accounts) Profiles, groups, and order history. ##### [Marketing and email](https://mercemur.com/marketing) Campaigns, flows, and segmented sends. Turn reviews on for your store #### Start collecting verified reviews that drive sales. Start fast, compare plans, or talk through the details with us. [Enable reviews](https://mercemur.com/contact) [See pricing](https://mercemur.com/pricing) [Talk to sales](https://mercemur.com/contact) --- ## Developers, Mercemur Source: https://mercemur.com/developers (updated 2026-09-15) Developers ### Build commerce that bends to you Admin and Store APIs, signed webhooks, a CLI, and an MCP server. One commerce core, reachable however you build. 1. [Home](https://mercemur.com/) 3. Developers On this page 1. [Get a key, call the API, ship](https://mercemur.com/developers#quick-start) 2. [Developer surfaces](https://mercemur.com/developers#surfaces) 3. [Generate a typed client](https://mercemur.com/developers#typed-clients) 4. [Documentation and examples](https://mercemur.com/developers#resources) Get started in minutes #### Get a key, call the API, ship. There is no framework to adopt and no runtime of ours in your stack. Authenticate with a scoped key, call REST endpoints from whatever you already write, and deploy on your own schedule. [Create a free account](https://mercemur.com/contact) [Jump into API reference →](https://docs.mercemur.com/api-reference/introduction) The full contract is an OpenAPI 3.1 document generated from the routes the server actually serves: [openapi.yaml](https://docs.mercemur.com/openapi.yaml). terminal ```bash ### a scoped secret key from Settings -> API keys export MERCEMUR_API_KEY=sk_... ### read the catalog curl https://api.mercemur.com/api/v1/products \ -H "Authorization: Bearer $MERCEMUR_API_KEY" ### receive events instead of polling for them curl -X POST https://api.mercemur.com/api/v1/webhook-endpoints \ -H "Authorization: Bearer $MERCEMUR_API_KEY" \ -H "Content-Type: application/json" \ -H "Idempotency-Key: $(uuidgen)" \ -d '{"url":"https://example.com/hooks","subscribed_events":["orders/paid"]}' ``` Developer surfaces #### Everything you need to build on top of a real commerce core. ##### Admin API The same REST API the Mercemur dashboard runs on. Catalog, orders, customers, fulfilment, pricing, and settings, all scoped to one store by the key you use. - Bearer auth with secret API keys; publishable keys cannot reach it - Scoped keys, so a reconciliation job never gets write access it does not need - Tenant isolation enforced in Postgres row-level security, not just app code - Cursor pagination, idempotency keys, and typed error envelopes throughout [Read the API reference →](https://docs.mercemur.com/api-reference/introduction) ##### Store API The customer-facing half: catalog reads, cart, checkout, and accounts. Build a storefront in any framework, or a mobile app, against the same contract the default storefront uses. - Everything a storefront needs without touching back-office endpoints - Money always in integer minor units, so no float rounding reaches a total - Multi-currency and multi-region aware, including tax and shipping rules - Works from any stack; nothing here assumes JavaScript [Browse the endpoints →](https://docs.mercemur.com/api-reference/introduction) ##### Webhooks and events Subscribe to domain events instead of polling. HMAC-signed delivery with retries, and a delivery log you can inspect and replay when a handler was down. - Register endpoints through the API and pick the events each one receives - HMAC signatures with a timestamp window, so a replayed body is rejected - Delivery history is queryable, so you can see exactly what was sent and when - Redelivery is idempotent, so a retry cannot double-apply an order [Set up webhooks →](https://docs.mercemur.com/cli/webhooks) ##### Mercemur CLI Drive a store from your terminal and keep theme work in version control. Local theme development, webhook tunnelling, catalog edits, and typed client generation. - \`theme dev\`, \`theme check\`, and \`theme publish\` for storefront work with history - \`webhook listen\` forwards live events to localhost while you build the handler - Bulk catalog, media, metafields, translations, redirects, and SEO operations - \`types\` generates typed clients so the API contract is checked at compile time [CLI reference →](https://docs.mercemur.com/cli/overview) ##### MCP server Mercemur speaks Model Context Protocol, so an AI assistant can run the store directly: read the catalog, draft products, restructure a storefront, and answer questions about sales. - OAuth-connected, scoped to one store, with the same permissions a key carries - Catalog, media, orders, and storefront layout tools, not just read-only lookups - Changes are previewed and published explicitly, so nothing goes live unreviewed - Works with any MCP client, including Claude [Connect an assistant →](https://docs.mercemur.com/mcp/overview) ##### Custom integrations Integrations are ordinary API clients. There is no plugin format to learn, no registry to publish through, and nothing to keep compatible across upgrades. - Your service authenticates with a scoped key and calls the same public API - It runs on your infrastructure, in your language, on your deploy schedule - No proprietary runtime, so an upgrade on our side cannot break your code - ERP, accounting, marketplace, and fulfilment integrations all follow this shape [Integration guides →](https://docs.mercemur.com/integrations/overview) app/account/orders/page.tsx ```tsx // Any runtime that can make an HTTPS request. No SDK required. const res = await fetch( "https://api.mercemur.com/api/v1/orders?limit=10", { headers: { Authorization: `Bearer ${process.env.MERCEMUR_API_KEY}` } } ) const { data, page } = await res.json() // Totals are integer minor units, so they never lose a cent to a float. for (const order of data) { console.log(order.id, order.total_minor, order.currency_code) } // page.next_cursor continues where this call stopped. ``` Types, not guesswork #### Generate a typed client for the language you already use. `mercemur types` emits a client from the same OpenAPI document the backend enforces, so request shapes, response fields, and error codes match what the server actually does. You get compile-time checking without taking a dependency you have to keep in step with our release schedule. - The spec is published, so any generator you prefer works too - Regenerate on upgrade and let the compiler find what moved - Typed error envelopes, so failure cases are handled explicitly - No runtime of ours in your dependency tree Resources #### Documentation, examples, and a community to help you ship. [API reference →](https://docs.mercemur.com/api-reference/introduction) Every endpoint, every field, every status code. Generated from the same OpenAPI spec the backend enforces. [CLI reference →](https://docs.mercemur.com/cli/overview) Theme development with history, webhook forwarding to localhost, and bulk catalog work from the terminal. [MCP server →](https://docs.mercemur.com/mcp/overview) Connect an AI assistant to a store over Model Context Protocol, scoped to the permissions its key carries. --- ## Partners, Mercemur Source: https://mercemur.com/partners (updated 2026-09-15) Partners ### Build on Mercemur, with Mercemur. Partnership tracks for agencies, solution providers, and technology partners serving merchants. We grow when our partners grow. 1. [Home](https://mercemur.com/) 3. Company 5. Partners How the partner program works #### Three tracks, one shared commitment to merchants Agencies, consultancies, and technology makers shape how merchants succeed on Mercemur. The partner program gives each type a clear track, commercial terms, and a direct line to the team that builds the platform. ##### Agency program For digital agencies that build and operate storefronts on behalf of merchants. Client workspaces, delegated admin, and co-selling support. ##### Solution providers For consultancies, systems integrators, and implementation specialists who help merchants migrate, integrate, and scale on Mercemur. ##### Technology partners For product and tool makers integrating their software with Mercemur: payments, shipping, marketing, analytics, CRM, and more. ##### Co-marketing and co-selling Joint case studies, co-authored content, and referrals to and from the Mercemur team. Your expertise, our merchant network. ##### Early access and feedback loop Early previews of platform changes that affect your work. Direct line to product and engineering for the things that break or could be better. ##### Commercial terms Referral fees, revenue share on qualifying plans, and preferential pricing for partner-operated workspaces. Full terms shared on acceptance. Who it's for #### Built for the people who build for merchants ##### Digital and e-commerce agencies Teams shipping client storefronts who want a backend they can stand behind. Mercemur is the platform; you keep the design, the strategy, and the customer. ##### Consultancies and integrators Firms doing migrations, integrations, or launches for mid-market and enterprise merchants. We bring the platform, you bring the delivery. ##### Tool and product makers Building a CRM, a marketing tool, an analytics platform, or a fulfillment service? Mercemur's event bus and APIs make integrations durable. Frequently asked #### Questions partners ask How do I apply? Send a note to support@mercemur.com with the subject line 'Partner inquiry'. Tell us what you do, the kinds of merchants you serve, and how you'd work with Mercemur. We get back within a week. Is there a cost to join? No. The partner program has no application fee or subscription. Commercial terms (referral fees, revenue share, preferential pricing) are shared on acceptance. Can I manage multiple client workspaces? Yes. Agencies and integrators get delegated-admin access across client workspaces, so you can operate multiple merchants without juggling logins. What do technology integrations look like? Integrations use Mercemur's Store API, Admin API, and event bus. We publish documentation, run a technical review, and coordinate go-to-market for partner integrations that serve a real merchant need. Do you refer merchants to partners? Yes. Active partners get referrals for projects where the partner's specialty matches what the merchant needs. Referral flow runs both directions. #### Ready to partner with Mercemur? Tell us about your work and the merchants you serve. We'll come back with a track, a commercial agreement, and next steps. [Apply to partner](mailto:support@mercemur.com?subject=Partner%20inquiry) [See pricing](https://mercemur.com/pricing) --- ## Startups, Mercemur Source: https://mercemur.com/startups (updated 2026-09-15) Startups ### A commerce platform that grows with your runway. Platform credits, zero transaction fees, and founder-track support for seed-stage startups and solo founders building what's next. 1. [Home](https://mercemur.com/) 3. Company 5. Startups How the startup program works #### Built for founders who can't afford platform drag Early-stage commerce shouldn't be strangled by platform fees and tier upgrades. The Mercemur startup program removes the money friction so founders can focus on product, customers, and the thing they're actually trying to prove. ##### Genuine free tier Launch a storefront without a card. The free plan is real, not a two-week trial dressed up as a free plan. Keep it as long as your store fits the limits. ##### Platform credits for seed-stage Verified seed-stage startups get platform credits toward paid tiers for the first year. Spend them on stores, volume, or premium integrations as you scale. ##### No platform transaction fee Mercemur takes none of it. Your payment provider still charges its own processing fee, but no cut of your revenue reaches us, on any plan and with any provider. ##### Founder-track support Startups in the program get prioritized support, a dedicated Slack Connect channel, and direct access to product and engineering when integrations block a launch. ##### VC-friendly onboarding Simple commercial terms, clean documentation for diligence, and a migration path if your investors want a specific tech stack down the line. ##### Startup community Invite-only founder meetups, shared learning sessions, and intros to agencies and tech partners who specialize in early-stage brands. Who it's for #### Built for where early is ##### Solo founders and creators You're shipping on the weekend around a day job. The free tier and direct support mean you can launch without cashflow pressure. ##### Seed-stage consumer startups You've raised a round and are rushing to product-market fit. Credits, zero transaction fees, and founder-track support make the runway work harder. ##### Accelerators and incubators Running a cohort of consumer startups? Mercemur becomes a program benefit: extended credits, custom onboarding, and shared learnings across the cohort. Frequently asked #### Questions founders ask How do I apply to the startup program? Send a note to support@mercemur.com with the subject line 'Startup program'. Tell us the company, stage (bootstrapped, seed, Series A), and what you're building. We respond within a week. How much in credits do you offer? Credit amounts depend on stage and are shared on acceptance. Seed-stage credits typically cover meaningful scale during your first year on the platform. Who qualifies as a startup? Consumer-facing companies building a product or store, whether bootstrapped or venture-backed, within the first few years of operation. Accelerators and incubators qualify for program-level arrangements. Are there any transaction fees during the program? No. Zero transaction fees apply during and after the program. The credits are on top of that, not in exchange for it. What happens when credits run out? You move to the standard pricing you choose. No surprise invoices, no forced contract upgrades. We give advance notice and help you choose the plan that fits where your business is by then. #### Building something new? Tell us about it. Send a quick note about what you're building and where you are. We'll come back with a credit offer and a path to launch. [Apply to startup program](mailto:support@mercemur.com?subject=Startup%20program) [See pricing](https://mercemur.com/pricing) --- ## Experts, Mercemur Source: https://mercemur.com/experts (updated 2026-09-15) Experts ### Find a partner who knows Mercemur. Agencies, developers, and consultants who build and grow stores on the platform every day. A public directory is in beta; the team is matching projects today. 1. [Home](https://mercemur.com/) 3. Company 5. Experts How experts work on Mercemur #### Vetted, specialized, and actually available The wrong partner slows you down more than no partner at all. The experts directory is designed to surface specialists who've shipped real Mercemur work, not generic e-commerce agencies hunting for leads. ##### Vetted partners only Every expert in the directory has shipped real stores on Mercemur. No pay-to-play listings, no lead-harvesters padding the list. ##### Specialty categories Design and theming, platform migration, custom backend integration, marketing and SEO, operations and fulfillment. Each expert lists the work they actually do. ##### Regional reach Experts in India (Pondicherry, Bengaluru, Chennai, Mumbai, Delhi), in major global markets, and remote-first teams. Match a partner who knows your region. ##### Honest merchant reviews Every expert profile shows reviews from verified Mercemur merchants. Public feedback is part of how the directory stays useful. ##### Direct project briefs Submit a brief in one form; we route it to experts whose specialty and availability match. No spam, no bidding war. ##### Matched by the Mercemur team During the beta, our team personally matches merchants with the right expert. You get a shortlist of two or three, not a wall of listings. Who it's for #### Matched to where you are, not where we want you to be ##### Merchants launching a new store You're ready to go live but want a professional touch on design, content, or setup. Match with a designer or implementation partner to ship in weeks. ##### Merchants migrating to Mercemur You're coming from another commerce platform or a custom build. Match with a migration specialist who's done it before. ##### Merchants scaling growth You're running a store and want to move faster: better conversion, better SEO, better ops. Match with growth-focused agencies who work on Mercemur every day. Frequently asked #### Questions merchants ask Is the experts directory live today? A public directory is in private beta. Today, submitting a brief routes to the Mercemur team, who hand-match you with two or three experts whose availability and specialty fit your project. Does Mercemur charge for the introduction? No. Matching is free for merchants. Experts pay no placement fees. We earn on the platform side, not on the hiring side. Can I work with an agency that isn't in the directory? Yes. Mercemur is an open platform; you can hire anyone. The directory exists to shortcut the search, not to gate it. If your agency wants to join the directory, they can apply at /partners. What kinds of projects do experts take on? Storefront design and theming, platform migration, custom backend integration, marketing and SEO programs, and ongoing operations. Most experts offer both project-based and retainer engagements. How is quality ensured? Each partner has shipped verified Mercemur stores. Merchant reviews are published on expert profiles. Consistently poor reviews lead to removal from the directory. #### Ready to bring in an expert? Tell us what you're building. The team will come back with a shortlist of two or three experts whose specialty and timing fit. [Submit a brief](mailto:support@mercemur.com?subject=Expert%20brief) [Join as an expert](https://mercemur.com/partners) --- ## Community, Mercemur Source: https://mercemur.com/community (updated 2026-09-15) Community ### Merchants learning from merchants. The Mercemur community is where early merchants trade tactics, feedback loops, and honest takes on what it takes to run a store that grows. 1. [Home](https://mercemur.com/) 3. Community Where we talk #### Channels and venues ##### Telegram Our main merchant community. Weekly free training sessions on shipping, digital marketing, design, and the other skills that grow a business. Merchants learning from merchants, with the Mercemur team in the room. [Join the community →](mailto:support@mercemur.com?subject=Community%20access) ##### Direct line to the team Product feedback, feature requests, bug reports, email the team. Every merchant message gets read, not routed. Response times are measured in hours, not business days. [Email the team →](mailto:support@mercemur.com?subject=Community%20feedback) ##### Merchant meetups Pondicherry-based in-person meetups for merchants running Mercemur stores. Informal. Half product Q&A, half merchants swapping war stories. Expanding to Bengaluru and Chennai next. [Get meetup invites →](mailto:support@mercemur.com?subject=Meetup%20invites) How we keep it worth showing up #### Community practices ##### Be kind, be useful We keep the community welcoming for first-time founders and experienced operators alike. Off-topic promotion, spam, and harassment get a single warning and then a ban. ##### Share before you ask The best questions in the community come with context: what you tried, what happened, what you expected. It earns you better answers and helps the next merchant hitting the same wall. ##### Signal over noise Short, clear posts beat long walls of text. If you're sharing a win or a warning, say the takeaway first and the story second. #### Running a store? Come say hi. The early Mercemur community is small and opinionated. Good time to show up if you want your voice in the direction. [Join the community](mailto:support@mercemur.com?subject=Community%20access) [Contact the team](https://mercemur.com/contact) --- ## Mercemur vs Shopify, commerce platform comparison Source: https://mercemur.com/vs/shopify (updated 2026-09-15) Shopify alternative ### Mercemur vs Shopify Shopify gives you simplicity and capability, but not ownership. Mercemur keeps your data exportable, makes core commerce capabilities first-party, and treats multi-brand operations and digital products as core, not add-ons. 1. [Home](https://mercemur.com/) 3. Mercemur vs Shopify #### The trade every merchant is asked to make Most platforms make merchants choose between three things they all need: ownership, simplicity, and capability. You can have any two, never all three. Shopify: simplicity and capability, no ownership. Your data lives in their system, your store runs on their app marketplace, your transactions feed their economics. Leaving is hard. Customizing past a certain point is harder. We wanted ownership, simplicity, and capability. We could not find it. So we built it. #### What you get on Mercemur that you do not get on Shopify Your data is yours, exportable through the admin API Core capabilities are first-party Multi-tenant from the ground up for multi-brand operators Digital products as first-class citizens with license keys No app store dependency for core integrations Built for multi-region commerce #### How Mercemur compares ##### Against Shopify Plus Core commerce capabilities are first-party rather than bought separately. Real multi-tenancy for multi-brand operators. Digital products as first-class. Local-first payments and shipping in every market we serve. Your data stays yours, exportable through the API. ##### Migrating off Shopify Run Mercemur on a custom subdomain in parallel. Bring the catalog, customers and order history through the API, and the design through theme translation. Test the full flow with real product. Cut over the primary domain when ready. Zero transaction fees on every tier. Start free and compare the plans before you move a single product. [See pricing](https://mercemur.com/pricing) #### Mercemur vs Shopify, common questions What makes Mercemur different from Shopify? Real ownership of your data, core commerce capabilities as first-party rather than separate subscriptions, multi-tenant infrastructure that supports multi-brand operations natively, digital products as first-class citizens, and global payment rails out of the box. Can I migrate from Shopify? Yes. Migration tools handle catalog, customers, orders and content, and the CLI can translate an existing theme into Mercemur's storefront format. Platform-specific scripts and app-driven behaviour do not transfer directly: each is mapped to a native capability, an integration, a custom workflow, or work that needs rebuilding. That inventory is part of the migration, not a surprise at the end. Do you take a cut of my sales? No. Mercemur takes no transaction fee. Stripe, Razorpay, and Adyen settle through your own provider accounts; Dodo acts as merchant of record and remits according to its own terms. We never touch your funds, hold escrow, or take a revenue cut. I sell internationally on Shopify. What changes? You sell internationally on Shopify. You want to enter India properly. Mercemur gives you UPI, Razorpay, ShipRocket, and multi-region tax handling on day one. Ready to leave Shopify? #### Start free, scale when ready. Zero transaction fees on every tier. Compare the plans or start building today. [Start free](https://mercemur.com/signup) [See pricing](https://mercemur.com/pricing) [Talk to sales](https://mercemur.com/contact) --- ## Mercemur vs WooCommerce, commerce platform comparison Source: https://mercemur.com/vs/woocommerce (updated 2026-09-15) WooCommerce alternative ### Mercemur vs WooCommerce WooCommerce gives you ownership and capability, but you pay for it in operations. Mercemur is fully managed: no WordPress install, no hosting overhead, and integrations maintained as part of the platform. 1. [Home](https://mercemur.com/) 3. Mercemur vs WooCommerce #### The trade every merchant is asked to make Most platforms make merchants choose between three things they all need: ownership, simplicity, and capability. You can have any two, never all three. WooCommerce: ownership and capability, no simplicity. You own everything because you operate everything: the WordPress install, the database, the plugin updates, the security patches, the hosting, the backups. The capability ceiling is high but the operational floor is heavy. We wanted ownership, simplicity, and capability. We could not find it. So we built it. #### What you get on Mercemur that you do not get on WooCommerce No WordPress install to maintain or secure Integrations maintained as part of the platform No hosting overhead, fully managed platform Multi-tenant for multi-brand operators Production-grade integrations maintained by us #### How Mercemur compares ##### Against WooCommerce No WordPress to maintain and no hosting overhead. Integrations are maintained as part of the platform, so an upstream API change is ours to absorb rather than yours. Real multi-tenant for multi-brand operators. ##### Migrating off WooCommerce Yes. Export your data from WooCommerce and bring catalog, customers, orders, and content in through the admin API. You keep your data and drop the WordPress hosting overhead. Zero transaction fees on every tier. Start free and compare the plans before you move a single product. [See pricing](https://mercemur.com/pricing) #### Mercemur vs WooCommerce, common questions What makes Mercemur different from WooCommerce? No WordPress to maintain and no hosting overhead. Integrations are maintained as part of the platform. It is fully managed, and the data and customizations are yours. Can I migrate from WooCommerce? Yes. Export your data from WooCommerce and bring catalog, customers, orders, and content in through the admin API. You keep your data and drop the WordPress hosting overhead. Is Mercemur secure? Yes. Tenant isolation at the storage layer. Encryption at rest for sensitive data. Signed and SSRF-hardened webhooks. Audit logs on every plan. Security is a baseline feature, not an Enterprise upcharge. Do you take a cut of my sales? No. Mercemur takes no transaction fee. Stripe, Razorpay, and Adyen settle through your own provider accounts; Dodo acts as merchant of record and remits according to its own terms. We never touch your funds, hold escrow, or take a revenue cut. Ready to leave WooCommerce? #### Start free, scale when ready. Zero transaction fees on every tier. Compare the plans or start building today. [Start free](https://mercemur.com/signup) [See pricing](https://mercemur.com/pricing) [Talk to sales](https://mercemur.com/contact) --- ## About Mercemur, the commerce platform for ambitious brands Source: https://mercemur.com/about (updated 2026-09-15) ### Why we built Mercemur A commerce platform with the power of a modern engine and the simplicity of a no-code tool. Built for ambitious brands that outgrow off-the-shelf software. We built Mercemur because the existing options force a bad trade. Hosted platforms like Shopify and BigCommerce gate your customization and keep your data inside their ecosystem, and Shopify charges a fee on every order unless you also use its own payment processor. Self-hosted options like WooCommerce give you control but make you the operations team, the security team, the deployment team, and the on-call rotation. There is no middle path that gives a serious merchant real ownership without real operational burden. Mercemur is that middle path. It is a multi-tenant managed platform with the full power of a modern commerce engine. The no-code storefront builder handles 80% of merchant requests. The developer API handles the rest. Payments, shipping, email, and analytics are built in. Digital products are first-class. Multi-tenancy is enforced at the storage layer, not just in application code. Security is a feature, not an Enterprise upcharge. Mercemur charges no platform transaction fee, whichever payment provider you connect. We built the platform we wished existed when we ran our own stores. #### The problem we set out to solve Most platforms make merchants choose between three things they all need: ownership, simplicity, and capability. You can have any two, never all three. ##### Shopify simplicity and capability, no ownership. Your data lives in their system, your store runs on their app marketplace, your transactions feed their economics. Leaving is hard. Customizing past a certain point is harder. ##### WooCommerce ownership and capability, no simplicity. You own everything because you operate everything: the WordPress install, the database, the plugin updates, the security patches, the hosting, the backups. The capability ceiling is high but the operational floor is heavy. ##### Custom build ownership and simplicity, no capability. You hire engineers. They build what your business needs today. But every new requirement is a new sprint. Every new market is a new integration. Every new payment method is a new project. We wanted ownership, simplicity, and capability. We could not find it. So we built it. #### Why Mercemur exists Commerce businesses should own their customer relationship, payment relationship, data and architecture choices. Those four things decide what a business can do next, and on most platforms at least one of them belongs to somebody else. #### What we built A unified commerce core exposed through UI, APIs, events, CLI and MCP. Catalog, orders, customers, inventory, pricing, promotions, checkout and content are one model, reachable five ways, governed by one permission system. #### How we build Strong defaults, programmable primitives, no artificial feature fragmentation, and infrastructure that can evolve with operating requirements. Security is baseline rather than an upgrade, and capabilities are not withheld to create a reason to upgrade. #### Where we are going Make sophisticated commerce infrastructure accessible without forcing every merchant to assemble or operate it themselves. The small store and the global operation should run the same commerce model, and differ only in how it is deployed. #### What we believe ##### Multi-tenant by design Tenant isolation is enforced at the database layer through row-level security and application controls. Privileged cross-tenant operations are narrowly scoped, explicitly implemented and audited. Auditors get clear documentation. Compliance teams get clear evidence. You get an operation that scales from one store to twenty without rebuilding the architecture. ##### Digital and physical, not one or the other Selling files is as easy as selling shirts. License-key validation is a first-class API, not a paid add-on. Subscriptions are integrated into the catalog, not a separate billing tool. Customers see every entitlement in one dashboard. The distinction between "digital" and "physical" is a backend implementation detail, not a UX choice forced on the merchant. ##### Security as a feature License keys and provider credentials are encrypted at rest. Outbound webhooks are signed and protected against private-network targeting. Tenant boundaries hold at the storage layer. Audit logs are on every plan. Security is not bolted on at Enterprise, it is baseline. ##### No-code where it counts, code where it matters The storefront builder handles design, content, theming, and SEO without code. The developer API handles custom integrations, custom workflows, and bespoke commerce logic. You should not have to pick between "easy to use" and "actually customizable", the platform supports both. ##### Pricing that aligns with merchant outcomes The Growth plan meters the resources a store actually consumes: storage used, emails sent, API requests served. The AI sales agent runs on your own model provider key. Orders are not metered and checkout is not taxed, so a good month costs the same to run as a quiet one. Quiet months stay cheap because the floor is a $5 minimum, not a percentage of your revenue. ##### Your data belongs to you Every export works. Every API is documented. Migration off Mercemur is a supported operation, not a hostile one. If you leave, you leave with everything. Lock-in is a sign of a bad product, not a good business model. ##### Built for India, the US and everywhere else We are based in India and know it deeply: UPI, Razorpay, and ShipRocket are foundational, not add-ons. We are just as serious about the US and the rest of the world: Stripe for cards, ShipEngine for shipping, Dodo for cross-border tax compliance. Razorpay sits alongside Stripe and ShipRocket alongside ShipEngine, so no market is a second-class consideration bolted on after the other. The platform is built for all of them from day one. #### Who Mercemur is for ##### DTC brands launching their first online store You want a branded storefront, not a template lookalike. You ship internationally and need real multi-currency support. You run email marketing without bolting on a separate tool. You care about SEO because paid traffic is no longer cheap. You want to grow without rebuilding the platform every 18 months. ##### Established merchants migrating off Shopify, WooCommerce, or BigCommerce You have outgrown the app marketplace. You have outgrown the platform tax on every transaction. You want real ownership of your data and your customer relationships. You want a platform that grows with you instead of taxing you for growing. ##### Digital-product creators You sell ebooks, design assets, software, music, courses, presets, fonts, or templates. You need license keys that customers can activate from your software. You want recurring revenue through subscriptions without rebuilding billing yourself. You want one platform for digital sales, transactional email, and customer relationships. ##### Multi-brand operators You run several brands under one parent company. Each brand has its own audience, its own domain, its own design language. You want to run them on one platform without losing brand integrity. You want unified billing without forcing each brand to share customer data. ##### Agencies Clients want bespoke storefronts. You want a real commerce engine underneath. The no-code builder handles client requests in hours instead of sprints. The developer API handles the custom integrations that justify your fees. White-label-friendly platform branding means your clients see your work, not the platform's. ##### B2B operators You sell to business buyers. You need authenticated storefronts, customer-group-gated pricing, quote workflows through draft orders, and tax handling that respects business-buyer exemptions. You need real multi-location inventory and shipping flexibility. ##### US and global brands from day one You sell in the US, Europe, or worldwide and never touch a rupee. Stripe for cards, ShipEngine for carrier rates and labels, Dodo for cross-border tax as merchant of record. Nothing about the platform assumes an India footprint; the global rails are native, not add-ons. ##### D2C brands going global You found product-market fit in your home market. Now you want to ship to the US, the UK, Australia, and the EU. Mercemur lets you keep your local payment setup while adding Stripe for international and ShipEngine alongside your domestic carriers. One platform, every market. ##### Global brands entering India You sell internationally on Shopify or BigCommerce. You want to enter India properly. Mercemur gives you the local payment methods (UPI, Razorpay), the local shipping aggregation (ShipRocket), and the regulatory framework (multi-region tax, currency, and compliance handling) to ship product day one. #### Where we are in the journey Mercemur is built on production-grade foundations. The commerce engine is mature. The platform is hardened against the OWASP top ten. Tenant isolation is enforced at the storage layer. License keys are encrypted at rest with strong cryptography. Webhook outbox is SSRF-hardened. The integrations (Stripe, Razorpay, Dodo, Adyen, ShipRocket, ShipEngine, Resend, GA4, Meta Pixel) are all production-ready. ##### What we focus on Continued hardening of every code path Performance at scale Operational excellence (uptime, monitoring, support) Customer success on launch and beyond Expanding the integration surface where merchants need it Regional compliance and tax handling (US sales tax, VAT, and local equivalents) Global commerce flexibility for multi-market brands ##### What we do not chase Feature bloat App marketplace gold rush Enterprise-only features that fragment the experience Buzzword integrations that nobody asked for Lock-in mechanics that punish merchants for leaving #### How we make decisions Every product decision goes through three questions: 1 Does this serve the merchant? Not "does this look impressive in a demo", not "does this match what a competitor announced". Does it actually help a merchant run their store. 2 Does this respect tenant isolation? Multi-tenant means real boundaries. Features that bend the boundaries do not ship. 3 Does this hold up at scale? What works for ten merchants must work for ten thousand. We do not ship features that decay as the platform grows. If a feature passes all three, we build it. If it does not, we explain why and move on. #### Our principles for working with merchants No surprise fees. Every charge appears in your dashboard before it hits your card. No data hostage. Your data is yours, exportable through the API, migrate-out friendly. No vendor lock-in tricks. We compete on quality and value, not on switching cost. No promises we can't keep. If a feature is roadmap, we say roadmap. If a feature has caveats, we say caveats. If a feature is not yet, we say not yet. No marketing-speak. The product page describes what the platform does, not what the platform aspires to do. #### What's next on the roadmap We are continuously expanding. Roadmap directions: Additional payment providers for specific regional markets where Stripe, Razorpay, Dodo, and Adyen do not have ideal coverage SMS and push notifications as additional marketing channels Marketplace integrations (Amazon, eBay, Etsy, Flipkart) for merchants who want unified inventory across channels Social commerce integrations (Instagram Shopping, TikTok Shop, WhatsApp Catalog) ERP and accounting integrations for established operations Advanced analytics (cohort drilldowns, custom dashboards) Loyalty and referral programs as platform-native features Buy-now-pay-later integrations (Klarna, Affirm, Sezzle, regional BNPL providers) These are directions, not commitments. We ship what merchants ask for, not what looks good in a roadmap deck. #### Where to go next ##### [Pricing](https://mercemur.com/pricing) /pricing ##### [Start free](https://mercemur.com/signup) start free ##### [Talk to sales](https://mercemur.com/contact) /contact ##### [Read the docs](https://docs.mercemur.com/) docs.mercemur.com ##### [Talk to support](mailto:support@mercemur.com) support@mercemur.com ##### [Read the security overview](https://mercemur.com/trust) /trust #### Contact Need help? ##### Talk to the team that supports merchants directly. For product questions, account help, launch issues, or anything operational, email support and we'll route it properly. One contact point is better than five unclear inboxes. Launch supportAccount helpOperational questions [@](mailto:support@mercemur.com) Support email support@mercemur.com Best for ongoing merchant support #### Frequently asked questions Who built Mercemur? A team that ran ecommerce stores and got tired of the trade-offs the existing platforms forced. Where is Mercemur based? India-headquartered, globally-minded. Who funds Mercemur? Funding details available on request. Is Mercemur hiring? Yes. Open positions are listed at /careers. What is Mercemur's roadmap? Public roadmap directions are listed at /about#roadmap. Roadmap reflects what merchants are asking for, not what is fashionable. Can I see a demo? Yes. Talk to sales for a personalized demo. The Free plan also lets you build a real store and explore the admin without talking to anyone. How long has Mercemur existed? The commerce engine that runs stores today is our own Go service, in production since July 2026. What shipped when is public at /changelog. Company history is available on request. Is Mercemur open source? No. Mercemur's own code, meaning the commerce engine, multi-tenancy, billing and the integrations, is proprietary. The platform is built on open-source dependencies and every one of them is published at /open-source with its license, alongside SPDX and CycloneDX SBOMs generated from our lockfiles rather than maintained by hand. Can I migrate from Shopify? Yes. Migration tools handle catalog, customers, orders, and content. Most migrations complete in days. Can I migrate from WooCommerce? Yes. Export your data from WooCommerce and bring catalog, customers, orders, and content in through the admin API. You keep your data and drop the WordPress hosting overhead. Can I migrate from a custom platform? Yes through the admin API. Bring your data in via the API, the platform takes it from there. Does Mercemur have a partner program? Yes for agencies and consultants. Talk to partnerships. What makes Mercemur different from Shopify? Real ownership of your data, core commerce capabilities as first-party rather than separate subscriptions, multi-tenant infrastructure that supports multi-brand operations natively, digital products as first-class citizens, and global payment rails out of the box. What makes Mercemur different from WooCommerce? No WordPress to maintain and no hosting overhead. Integrations are maintained as part of the platform. It is fully managed, and the data and customizations are yours. What makes Mercemur different from a custom build? The 80% that every commerce business needs (storefront, catalog, payments, shipping, email, analytics) is built. You only build the 20% that is genuinely unique to your business. Is Mercemur secure? Yes. Tenant isolation at the storage layer. Encryption at rest for sensitive data. Signed and SSRF-hardened webhooks. Audit logs on every plan. Security is a baseline feature, not an Enterprise upcharge. Does Mercemur work for very large stores? Yes. Multi-tenant architecture scales horizontally. Enterprise plans support negotiated volume pricing and dedicated infrastructure on request. What kind of support do I get? Community support on Free. Priority email on Growth. Dedicated onboarding manager and SLA on Enterprise. Where is my data stored? On managed infrastructure with backups. Specific region availability is available on request. Is there a status page? Yes. Real-time platform status visible at /status. How do I report a security issue? Through the security disclosure email or the dedicated security contact form. #### What we are not Not a hosted Shopify clone. We do not chase Shopify's feature parity for its own sake. We build what merchants actually use. Not a developer-only framework. Mercemur is fully managed. The no-code builder handles 80% of merchant needs. Developers add the 20% through the API. Not a marketplace platform. You sell your own products on your own storefront. Multi-vendor marketplace functionality is roadmap. Not a headless-only headless commerce platform. You can use Mercemur headlessly (storefront API plus your own frontend). The no-code builder is the default, headless is optional. Not an Enterprise-only platform. Free is genuinely free. Growth is the path for most merchants. Enterprise is for the operations that genuinely need negotiated terms. #### How we work ##### Iterative We ship small improvements every week. We do not announce big quarterly releases. ##### Customer-driven Roadmap reflects what merchants are asking for, not what looks impressive in a deck. ##### Transparent Status page is public. Roadmap is public. Outages get post-mortems. ##### Long-term We are building for the next decade, not the next quarter. Decisions reflect long-term sustainability over short-term growth metrics. #### Our commitments to merchants Pricing transparency. Every charge appears in your dashboard before it hits your card. No hidden fees. Data portability. Your data is exportable through the API at any time. Migration off Mercemur is supported. Operational reliability. We invest in uptime, monitoring, and incident response. Outages get public post-mortems. Security as standard. Security features are baseline, not Enterprise upcharges. Respect for your customers. Customer data is yours. We do not market to your customers behind your back. Honest roadmap. We say what is roadmap. We say what is shipped. We do not confuse the two. Start building your store today #### Start building your store today. Start fast, compare plans, or talk through the details with us. [Start free](https://mercemur.com/signup) [See pricing](https://mercemur.com/pricing) [Talk to sales](https://mercemur.com/contact) [Read the docs](https://docs.mercemur.com/) --- ## Careers, Mercemur Source: https://mercemur.com/careers (updated 2026-09-15) Careers ### Come build cool stuff with us No complex job descriptions, no years-of-experience filters. Try Mercemur, check out our community, see if it clicks. 1. [Home](https://mercemur.com/) 3. Careers On this page 1. [How we hire](https://mercemur.com/careers#how-we-hire) 2. [Equal Employment Opportunity policy](https://mercemur.com/careers#eeo-policy) 3. [Apply](https://mercemur.com/careers#apply) #### How we hire We prefer not to waste your time by giving complex Job Descriptions or by demanding specific years of work experiences. Let’s stop beating around the bush and get to it straight away. Try out Mercemur, check out our community forums, join our community in Telegram, and get to know what we strive hard for. If you find it interesting and feel you could add value to our family, and even cooler, if you love ₿itcoin, Freedom, Technology, Beach, Gym, Surfing, Shawarma and the most happening office in Pondicherry, India, it’s high time you consider working with us in creating cool stuff. #### Mercemur’s Equal Employment Opportunity policy At Mercemur we are always looking to hire the absolute best talent and recognize that diversity in our experiences and backgrounds is what makes us stronger. We hire people of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, Conscientious objectors and any other status. These differences are what enables us to work towards the future we envision for ourselves, and the World. #### Apply Shoot your CV / portfolio to [support@mercemur.com](mailto:support@mercemur.com?subject=Career%20interest) Include a short note on what drew you to Mercemur and a link to something you’ve built or written. We’ll read it. Want to get a feel for the product first? [Try Mercemur](https://mercemur.com/) or read more [about us](https://mercemur.com/about). --- ## Changelog, Mercemur Source: https://mercemur.com/changelog (updated 2026-09-15) Changelog ### What's new in Mercemur. A running record of what we ship. Each month's entries are the things merchants would actually notice. #### September 2026 ##### Adyen payments A fourth payment provider, alongside Stripe, Razorpay and Dodo. Hosted Checkout on your own Adyen merchant account, with refunds, chargeback and manual-review notifications, and account discovery when you connect. Useful where acquiring is consolidated on one provider across several markets. ##### Published software bill of materials Every dependency the product installs is now listed with its licence, alongside machine-readable SPDX and CycloneDX documents. The inventory is generated from lockfiles rather than maintained by hand, and is keyed by name and version so a package installed at two versions appears as both. A security team can point a scanner at it instead of asking. ##### Enterprise deployment documentation Deployment models, tenancy and isolation, regional placement, capacity, identity, shared responsibility and data portability, gathered on one page. Migration is described as a sequence with checkpoints and a rollback window rather than a cutover date. #### August 2026 ##### Public REST API, v1 A documented, versioned API over products, orders, customers and inventory, with scoped API keys you issue and revoke yourself. Webhook endpoints and their delivery history are managed through it too, which is where the merchant webhook work from April finished. Idempotent writes, cursor pagination, and a reference at docs.mercemur.com. ##### Mercemur CLI Drive your store from a terminal or a script: log in once, point it at a store, and pipe the output into whatever you already use. Installs with a single command. ##### MCP server for AI assistants Connect Claude or any MCP client to your store and edit the catalogue and the storefront by asking. Thirty-three tools covering products, collections, media, theme settings and page templates, with a preview before anything publishes. ##### Email marketing built in Campaigns, automated flows, and segments that read your real order data, plus a preference centre your shoppers control. Growth includes 10,000 sends a month. ##### Gift cards Sell gift cards, schedule delivery to a recipient, and let shoppers redeem them across multiple orders. Balances reconcile against the order ledger rather than a separate wallet. ##### Shiprocket shipping for India Rates, labels, pickups, and tracking for Indian merchants without leaving the admin. Returns and NDR handling included. #### July 2026 ##### New backend, live in production The platform now runs on a rewritten Go backend. Same URLs, same data, noticeably faster responses under load, and a much smaller memory footprint per store. ##### Three checkout payment providers Connect Stripe, Razorpay, or Dodo Payments with your own account. Stripe and Razorpay charges land in your account; Dodo acts as merchant of record. Mercemur takes no per-transaction cut. ##### Store locator Publish physical locations with opening hours, search by postcode or current location, and let shoppers filter by what a location actually offers. ##### Storefront caching and image pipeline Product pages are served from cache at the edge, and uploaded images are converted into responsive variants automatically. Fewer bytes on the wire and faster first paint. ##### Product reviews Collect reviews after fulfilment, moderate them from the admin, and show ratings on product and listing pages. Photo reviews and review requests included. #### June 2026 ##### Multi-region storefronts Sell into several regions from one store, each with its own pricing, tax treatment and shipping options. Shoppers are routed to the right region by location, and can override it. ##### Multi-currency checkout Shoppers see prices and pay in their own currency, with per-currency rounding rules you control instead of a raw conversion. ##### Promotions engine Percentage and fixed discounts, buy-x-get-y, automatic and code-based promotions, with stacking rules and usage limits enforced server-side at checkout. #### April 2026 ##### Platform and Solutions marketing pages Published dedicated pages for every capability in the Platform and Solutions sections of the site. Dead-links in the mega-menu are gone. ##### Merchant webhook management (beta) Merchants can now configure their own webhook endpoints from the admin. HMAC signing and retries are handled for them. ##### Subscription lifecycle polish Smoother trial-to-paid transitions, clearer dunning states on the customer profile, and fewer edge cases where Stripe and Mercemur's subscription engine could get out of sync. #### March 2026 ##### Digital products, second pass Rebuilt license-key pools with pattern generation, per-entitlement download caps, and cross-tenant license validation via the public /licenses/validate endpoint. Subscriptions on digital products went from preview to production. ##### ShipEngine integration Live shipping rates and label printing from the admin and checkout. Works across carriers; no per-carrier plugin setup. ##### Custom domains with SSL Bring your own domain, apex or subdomain. Certificates are provisioned and renewed automatically. #### February 2026 ##### Razorpay, Stripe, and DoDo payment integrations Three gateways live at the platform level. Merchants can run India via Razorpay and global via Stripe or DoDo on the same store, with per-region routing rules. ##### Merchant admin revamp Full rebuild of the admin shell with a faster order table, a unified customer view, and mobile-friendly layouts that actually work on phones. ##### Google Analytics GA4 integration Paste a GA4 measurement ID into the admin and storefront events flow automatically. No tag-manager gymnastics required. #### January 2026 ##### Sales channels GA Sell the same catalog through your public website, a wholesale portal, and any further channel you define, each with its own pricing, stock, and visibility rules. ##### Unified inventory across channels One source of truth for stock across every sales channel and region. When a unit sells anywhere, every channel knows about it in real time. Have a feature request? #### Have something you want to see shipped? If something matters to your team that hasn't shipped yet, get in touch. We ship every week. [Contact us](https://mercemur.com/contact) [Start building](https://mercemur.com/contact) --- ## Help, Mercemur Source: https://mercemur.com/help (updated 2026-09-15) Help ### Need help? We're here. Email support, a merchant community, and direct contact channels for everything from account questions to security reports. 1. [Home](https://mercemur.com/) 3. Help Ways to get help #### Pick the channel that fits ##### Email support For account questions, billing, integrations, and the things that aren't obvious from the admin. Response time is measured in hours on weekdays. [Email support →](mailto:support@mercemur.com?subject=Support%20request) ##### Merchant community Our Telegram community runs weekly training sessions and a space where merchants help each other. Fastest way to learn practical tactics from peers. [Join the community →](https://mercemur.com/community) ##### Contact the team Press, partnerships, security reports, or something that doesn't fit an email template. The Contact page routes you to the right inbox. [Contact channels →](https://mercemur.com/contact) Common questions #### Things merchants ask about most ##### Getting started Sign up, add your first products, connect a payment gateway, and publish your storefront. The admin ships with an onboarding flow that covers the essentials. [Create your account →](https://mercemur.com/contact) ##### Custom domain setup Mercemur supports bringing your own domain on paid plans, with SSL handled and auto-renewed. Domain settings live in the admin under Settings → Domains. ##### Payments and gateways Stripe, Razorpay, Dodo, and Adyen are built in. Connect your account in the admin, set your default provider, and start taking payments. Stripe, Razorpay, and Adyen settle through your own provider accounts; Dodo acts as merchant of record and remits according to its own terms. ##### Digital products and license keys Upload a file, add a license-key pool, or start a subscription, Mercemur handles delivery the moment a payment captures. Entitlement records let you control re-downloads and revocations. ##### Your subscription and billing Plan changes, cancellations, invoices, and payment methods are in the admin under Settings → Billing. No cancellation fee; paid plans stop at the end of the billing period. ##### Reporting a bug Email support@mercemur.com with a description, what you expected, and what happened. Screenshots and the time of the issue speed up the investigation. ##### Reporting a security issue Do not post security findings in public channels. Email support@mercemur.com privately and we will route it to the right team. #### Didn't find what you needed? Email [support@mercemur.com](mailto:support@mercemur.com?subject=Support%20request) with your question and we'll come back within one business day. If it's urgent, mention the order or customer ID and we'll prioritize. --- ## Contact, Mercemur Source: https://mercemur.com/contact (updated 2026-09-15) Contact ### Talk to us. Running a store and need a hand, or evaluating Mercemur for an organisation. Both start here, and the subject line decides where it lands. Support email [support@mercemur.com](mailto:support@mercemur.com) Include the store name, the page or workflow involved, and a short description of what happened. If you have screenshots or an error message, add them too. Best for Support, billing, setup Response path Routed by support Reference Store name + issue Enterprise engineering [Request an architecture review](mailto:support@mercemur.com?subject=Enterprise%20architecture%20review) Bring your existing commerce stack, infrastructure requirements and integration map. We will evaluate how Mercemur would fit, what can remain unchanged and what a migration would require. It reaches the engineering team, not a script. Useful to include, as much or as little as you have: - Company and business model - Approximate order or GMV scale - Storefront count and countries - Existing commerce platform - ERP, CRM, WMS and PIM - Payment stack - Deployment and residency requirements - Target migration window Security questionnaires, a DPA template and an architecture overview are available separately from the [Trust Center](https://mercemur.com/trust#docs). Related [About](https://mercemur.com/about) Who Mercemur is and how we work. [Pricing](https://mercemur.com/pricing) Free, Growth, and Enterprise plans. [Help centre](https://mercemur.com/help) Support guidance and frequently asked questions. [Enterprise](https://mercemur.com/enterprise) Deployment models, isolation, residency and migration. --- ## Trust Center, Mercemur Source: https://mercemur.com/trust (updated 2026-09-15) Trust Center ### Security and compliance How Mercemur protects merchant and customer data. GDPR and India DPDP-compliant processing. Transparent sub-processor and incident program. 1. [Home](https://mercemur.com/) 3. Trust Center Last updated: August 27, 2026 On this page 1. [Compliance and certifications](https://mercemur.com/trust#compliance) 2. [Data residency](https://mercemur.com/trust#residency) 3. [Encryption](https://mercemur.com/trust#encryption) 4. [Access control](https://mercemur.com/trust#access) 5. [Logging and monitoring](https://mercemur.com/trust#monitoring) 6. [Backup and disaster recovery](https://mercemur.com/trust#backup) 7. [Sub-processors](https://mercemur.com/trust#subprocessors) 8. [Penetration testing](https://mercemur.com/trust#pentest) 9. [Vulnerability disclosure](https://mercemur.com/trust#vdp) 10. [Privacy commitments](https://mercemur.com/trust#privacy) 11. [Request documentation](https://mercemur.com/trust#docs) 12. [Security FAQ](https://mercemur.com/trust#faq) 13. [Security contact](https://mercemur.com/trust#contact) #### Compliance and certifications - **GDPR:** processor commitments under our Data Processing Addendum, EU SCCs in place for non-EEA transfers. - **India DPDP Act:** processor commitments, 14-day internal response target for data principal requests. - **ISO 27001:** planned for 2027. - **Penetration test summary letter:** available under NDA on request. #### Data residency - Primary processing in the EEA: Wasabi Frankfurt, OVH France. - US replication is for disaster recovery only (Wasabi us-east-1). - Full list at [mercemur.com/legal/subprocessors](https://mercemur.com/legal/subprocessors). #### Encryption - TLS 1.2 and higher in transit. - AES-256 at rest. - Application-level AES-256-GCM for license keys and per-tenant payment credentials. - Wasabi server-side encryption for object storage. - Postgres plus LUKS disk encryption at the host layer. #### Access control - MFA enforced on all admin accounts. WebAuthn primary, TOTP fallback, SMS prohibited. - Per-tenant Row-Level Security enforced at the database layer. - Role-based access control with a documented access matrix. #### Logging and monitoring - 24/7 alerting via PagerDuty. - SIEM detection rules covering cross-tenant access patterns, credential anomalies, and exfiltration heuristics. - Public status page at [status.mercemur.com](https://status.mercemur.com/). #### Backup and disaster recovery - Postgres backups every 5 minutes (WAL streaming) plus daily snapshots. - Append-only audit log tables. Wasabi object versioning for audit data. #### Sub-processors The full list, with locations and transfer bases, is published at [mercemur.com/legal/subprocessors](https://mercemur.com/legal/subprocessors). You can subscribe to 30-day-advance email notifications for additions or replacements from that page. #### Penetration testing - External penetration testing against OWASP ASVS, plus focused tests on the payment and cryptography subsystems. - Additional testing on major changes. - Summary letter available on request under NDA. #### Vulnerability disclosure Coordinated disclosure program at [mercemur.com/security/policy](https://mercemur.com/security/policy). Our security.txt is published per RFC 9116 at [/.well-known/security.txt](https://mercemur.com/.well-known/security.txt). PGP-encrypted [support@mercemur.com](mailto:support@mercemur.com) preferred. Response SLAs are published on the policy page. #### Privacy commitments - [Privacy Policy](https://mercemur.com/legal/privacy) - [Cookie Policy](https://mercemur.com/legal/cookies) - DSAR submissions via [support@mercemur.com](mailto:support@mercemur.com) or the in-app Privacy form. - 30-day GDPR response target, 14-day DPDP internal target. #### Request documentation The following documents are available on request, most under NDA: DPA template, security questionnaire response (CAIQ), and architecture overview. NameCompanyWork emailWhich documents do you need? Compose request This opens your email client with the request filled in. If nothing happens, email [support@mercemur.com](mailto:support@mercemur.com?subject=Trust%20document%20request). #### Security FAQ Where is my data stored? Your account data and your store's operational data are stored primarily in our EEA region (OVH France for compute, Wasabi Frankfurt for object storage). A disaster-recovery replica exists in Wasabi US East. All transfers between regions are governed by EU Standard Contractual Clauses. See mercemur.com/legal/subprocessors for the full list. Who can access my data? Only a small group of named Mercemur personnel with documented business need. Production access is restricted to Engineering Lead, Senior Engineers, CTO, and Security Lead. Every access event is logged. Quarterly access reviews verify ongoing necessity. We do not contract out admin access to third parties. What happens to my data if I leave? On account termination you receive a 90-day window to export all data via our Export API. After 90 days, your data is anonymized (PII replaced with hashes) except where legal retention applies (tax records, audit logs under regulatory hold). Wasabi-stored files are deleted. How do you handle a breach? Our Incident Response Plan defines a 4-phase process: Detect, Contain, Eradicate, Recover. Sev0 customer-data exposure triggers customer notification within 24 hours. GDPR 72-hour regulator notification clock starts at confirmation. Post-mortem within 5 business days for Sev0 and Sev1. Do you sell my data? No. We never sell merchant or customer data. We never share it with third parties for marketing or advertising purposes. The only sharing is with sub-processors strictly necessary to deliver the service, and only under contractual DPA and SCC terms. Are you HIPAA-compliant? Not directly. Mercemur is not designed for PHI processing. If a merchant's use case involves health data, we can act as a Business Associate under a separate BAA on request; HIPAA processing requires explicit advance written agreement. Are you PCI compliant? Mercemur does not store, process, or transmit primary account numbers, CVV, or expiry dates. Card details are entered into payment fields controlled by the connected provider and go directly from your end-customer to Stripe, Razorpay, Dodo Payments, or Adyen, each of which maintains its own PCI DSS compliance. Mercemur keeps only the non-sensitive transaction metadata needed to display orders and issue refunds. The PCI scope and self-assessment questionnaire that apply to a given store depend on how its provider is connected; our current PCI position is available on request. How do you train staff? Security awareness training at onboarding for every employee and contractor, plus a Mercemur-specific session. Engineering staff receive role-specific training on row-level security, payment integration, cryptography, and SSRF. Do you do background checks? Yes for any role with production access. Pre-employment. Results restricted to HR Lead and Security Lead. How is multi-tenancy enforced? At the database layer via PostgreSQL Row-Level Security (RLS). Three layers of enforcement: RLS policies on every multi-tenant table, automatic tenant-stamping triggers, and 'triple-guard' hardening on tables exposed to webhook ingress. Cross-tenant queries occur in only three documented places (license validation, billing metering, support admin) and are audited. Can I export my data? Yes. The admin dashboard provides export tooling for product catalog, customer list, order history, and store configuration. Machine-readable JSON. Includes assistance for portability migrations to alternate providers. How often do you rotate encryption keys? Keys are rotated on a schedule and on demand. TLS certificates renew automatically. The license key encryption key is rotated as a planned migration, and rotation requires two key holders. Who has access to encryption keys? Production keys held by CTO and Security Lead only. The license key encryption key requires both for rotation. The sealed-secrets backup key requires two-officer presence (CTO and CEO). Hardware-backed where possible. How do you protect against insider threats? Named accounts only (no shared credentials), comprehensive audit logging, segregation of duties where team size allows plus compensating controls where not, quarterly access reviews, mandatory training, anonymous whistleblower channel, and a Code of Conduct with consequences scaling to termination and legal action. How can I report a vulnerability? Email support@mercemur.com with PGP-encrypted message preferred. Public reporting policy at mercemur.com/security/policy. We commit to 24-hour acknowledgment, coordinated disclosure timeline (90 days default, negotiable), and safe harbor for good-faith research. What is your uptime commitment? Service level commitments are set in the applicable agreement, and service credits follow the SLA schedule for missed targets. Enterprise agreements can carry a negotiated availability commitment. Live status is at status.mercemur.com. How do you handle data subject access requests? Email support@mercemur.com or submit via the in-app Privacy form. 30-day GDPR response target, 14-day DPDP internal target. Identity verification required. Are your sub-processors vetted? Yes. Six-axis risk scoring (attestations, financial stability, data location, breach history, support SLA, exit plan) at onboarding and annual review. Active sub-processors listed at mercemur.com/legal/subprocessors. We collect annual SOC 2 reports from all critical sub-processors. How long do you retain my data? Account and operational data are kept for the life of the relationship plus a 90-day export window, then anonymized except where legal retention applies. Backups roll on a fixed window. Exact periods are in the DPA. #### Security contact Email [support@mercemur.com](mailto:support@mercemur.com). PGP key at [/.well-known/pgp-key.txt](https://mercemur.com/.well-known/pgp-key.txt). Response SLAs in our [Vulnerability Disclosure Policy](https://mercemur.com/security/policy). --- ## Vulnerability Disclosure Policy, Mercemur Source: https://mercemur.com/security/policy (updated 2026-09-15) Security ### Coordinated Vulnerability Disclosure How to report security vulnerabilities to Mercemur. Scope, safe harbor, response SLAs, and the timeline we commit to for coordinated disclosure. 1. [Home](https://mercemur.com/) 3. Security 5. Vulnerability Disclosure Policy Last updated: May 30, 2026 On this page 1. [Purpose](https://mercemur.com/security/policy#purpose) 2. [Scope](https://mercemur.com/security/policy#scope) 3. [Safe harbor](https://mercemur.com/security/policy#safe-harbor) 4. [Reporting channels](https://mercemur.com/security/policy#reporting) 5. [Response SLA](https://mercemur.com/security/policy#sla) 6. [Coordinated disclosure timeline](https://mercemur.com/security/policy#timeline) 7. [Hall of Fame](https://mercemur.com/security/policy#hall-of-fame) 8. [Rate limit coordination](https://mercemur.com/security/policy#rate-limits) 9. [What not to do](https://mercemur.com/security/policy#what-not) 10. [Contact and PGP](https://mercemur.com/security/policy#contact) #### Purpose Mercemur welcomes coordinated vulnerability reports from external security researchers, customers, merchants, and the public. This policy describes what is in scope, how to report, the safe harbor we provide for good-faith research, and the timeline we will work to with you. #### Scope ##### In scope - mercemur.com, www.mercemur.com, api.mercemur.com, app.mercemur.com, stores.mercemur.com, cdn.mercemur.com, status.mercemur.com, docs.mercemur.com - Merchant custom domains where Mercemur is responsible for the application layer - Public APIs documented in our OpenAPI spec - Mercemur-owned mobile clients (when released) - Mercemur-owned GitHub repositories that are publicly accessible ##### Out of scope - Social engineering of Mercemur employees, contractors, or merchants - Physical attacks against Mercemur facilities, employees, or vendors - Denial-of-service testing - Third-party services (Stripe, Razorpay, Dodo, Adyen, Wasabi, Cloudflare, Resend, GitHub, Google), report to those vendors directly - Testing against live merchant data or live merchant accounts without their explicit consent - Spam-related reports (DMARC, SPF, DKIM misconfigurations), use abuse channels - Issues already reported and tracked by Mercemur - Issues requiring physical access or an already-compromised endpoint device #### Safe harbor Mercemur will not pursue civil or criminal action against researchers who in good faith comply with this policy. Specifically, please: - Make every effort to avoid privacy violations, data destruction, service interruption, and degradation. - Only interact with accounts you own or have explicit permission to access. - Do not exfiltrate data. Proof of concept only. - Stop testing and notify us immediately if you encounter sensitive data. - Do not disclose publicly before the coordinated timeline expires. - Comply with all applicable laws. If you are uncertain whether a particular activity is in scope, write to [support@mercemur.com](mailto:support@mercemur.com) before proceeding. #### Reporting channels - **Primary, PGP-encrypted email:** [support@mercemur.com](mailto:support@mercemur.com). PGP key at [/.well-known/pgp-key.txt](https://mercemur.com/.well-known/pgp-key.txt). - **Contact form:** [mercemur.com/contact](https://mercemur.com/contact), if email is not feasible. Mark the message as a security report so it is routed rather than queued with general enquiries. - **Postal mail:** Zemuria Inc., Wilmington, Delaware registered office, as a last resort. Please include: a vulnerability description, affected systems, reproduction steps, observed impact, a CVSS-style severity estimate, your contact info (or "anonymous"), and any preferred coordinated disclosure timeline. #### Response SLA | Severity | Acknowledgment | Triage | Patch target | Disclosure window | | --- | --- | --- | --- | --- | | Critical | 24 hours | 3 business days | 7 days | 30 days minimum, 90 days maximum | | High | 24 hours | 5 business days | 30 days | 60 to 90 days | | Medium | 3 business days | 10 business days | 90 days | 90 days | | Low | 5 business days | 15 business days | 180 days | 90 days | If we cannot meet a patch target, the Security Lead will negotiate an extension with the researcher. The disclosure clock pauses while patches are tested with researcher cooperation. #### Coordinated disclosure timeline Default 90 days from initial report. Negotiable based on severity, complexity, and whether active exploitation is observed. With your consent, you receive credit on our Hall of Fame once patches are deployed and disclosure is appropriate. #### Hall of Fame We credit researchers for valid coordinated disclosures, with their consent, and will name the venue for those credits when the first one is published. A bug bounty program is targeted for 2027 Q1. Until then: public credit and Mercemur swag for valid reports. #### Rate limit coordination If you plan sustained testing against /licenses/validate, /hooks/\*, or /store/customers/me/downloads/\*, please announce your source IP range to [support@mercemur.com](mailto:support@mercemur.com) first. Otherwise our Cloudflare WAF and backend rate limiters will treat your probes as an attack. #### What not to do - Do not exfiltrate any data, including synthetic data. - Do not disrupt service for other merchants or end customers. - Do not pivot to other merchants' data. - Do not access employee or customer accounts beyond your own test account. - Do not publicly disclose before the agreed timeline. - Do not extort, threaten, or demand payment in exchange for disclosure. - Do not test against production merchant data without explicit consent. #### Contact and PGP Primary contact: [support@mercemur.com](mailto:support@mercemur.com). PGP key at [/.well-known/pgp-key.txt](https://mercemur.com/.well-known/pgp-key.txt) and on [keys.openpgp.org](https://keys.openpgp.org/). PGP fingerprint: 65A4 2B91 7E03 D5C8 0F1B 94E2 88AC 7F3D 1234 5678 Our machine-readable contact card lives at [/.well-known/security.txt](https://mercemur.com/.well-known/security.txt) per RFC 9116. --- ## Terms & Conditions, Mercemur Source: https://mercemur.com/terms (updated 2026-09-15) Legal ### Terms & Conditions The rules and regulations governing access or usage of mercemur.com and the Mercemur platform. 1. [Home](https://mercemur.com/) 3. [Legal](https://mercemur.com/legal) 5. Terms & Conditions Last updated: May 23, 2026 On this page 1. [Overview](https://mercemur.com/terms#overview) 2. [General](https://mercemur.com/terms#general) 3. [Amendment](https://mercemur.com/terms#amendment) 4. [Definitions](https://mercemur.com/terms#definitions) 5. [Eligibility](https://mercemur.com/terms#eligibility) 6. [Registration and Creation of Profile](https://mercemur.com/terms#registration) 7. [User Information](https://mercemur.com/terms#user-information) 8. [Electronic Communication](https://mercemur.com/terms#electronic-communication) 9. [General Terms](https://mercemur.com/terms#general-terms) 10. [Merchant Terms](https://mercemur.com/terms#merchant-terms) 11. [User Obligations](https://mercemur.com/terms#user-obligations) 12. [Action](https://mercemur.com/terms#action) 13. [No Endorsement](https://mercemur.com/terms#no-endorsement) 14. [Disclaimers](https://mercemur.com/terms#disclaimers) 15. [Intellectual Property](https://mercemur.com/terms#intellectual-property) 16. [Payment Processing](https://mercemur.com/terms#payment-processing) 17. [Merchant Obligations](https://mercemur.com/terms#merchant-obligations) 18. [No Platform Fee on Charges](https://mercemur.com/terms#platform-fee) 19. [Payment](https://mercemur.com/terms#payment) 20. [Payment Facility for Buyers](https://mercemur.com/terms#payment-facility-buyers) 21. [Compliance with Laws](https://mercemur.com/terms#compliance-with-laws) 22. [Buyer's arrangement with Issuing Bank](https://mercemur.com/terms#buyers-issuing-bank) 23. [Third Party Links](https://mercemur.com/terms#third-party-links) 24. [Limitation of Liability](https://mercemur.com/terms#limitation-of-liability) 25. [Indemnity for non-compliance or breach](https://mercemur.com/terms#indemnity) 26. [Consent and Privacy Policy](https://mercemur.com/terms#consent-privacy) 27. [Breach and Termination](https://mercemur.com/terms#breach-termination) 28. [Grievance Redressal Mechanism](https://mercemur.com/terms#grievance-redressal) 29. [Confidentiality](https://mercemur.com/terms#confidentiality) 30. [Severability](https://mercemur.com/terms#severability) 31. [Governing Law and Jurisdiction](https://mercemur.com/terms#governing-law) #### Overview These terms and conditions (“Terms”) and the privacy policy (as available on the url https://mercemur.com/terms) (“Privacy Policy”) (collectively “User Agreement”) forms an electronic record in terms of Information Technology Act, 2000 (“IT Act”) and rules made there under, as applicable, and the amended provisions pertaining to electronic records in various statutes, as amended from time to time. This User Agreement is published in accordance with the provisions of Rule 3(1) of the Information Technology (Intermediaries Guidelines) Rules, 2011 that require publishing the rules and regulations, privacy policy and terms and conditions for access or usage of the website mercemur.com (including the uniform resource locator created for each Merchant) (“Website i.e. the uniform resource locator created for each Merchant (the ‘Website’ is collectively hereinafter referred to as the “Platform”), owned and operated by Zemuria Inc., (“Mercemur”) a Software Platform under the laws of India and its office at 1007 N Orange St., 4th Floor, #1189, Wilmington, Delaware 19801. #### General - For the purposes of these Terms, ‘User’ and wherever the context may require, ‘You’ (or any variation thereof), shall mean any natural or legal person (including any legal heirs, administrators or successors) who has agreed to become a user of the Platform by accessing or using the Platform. If you are accepting these Terms and using the Services (as defined below) or the Platform on behalf of a company, organisation, government, or other legal entity, You represent and warrant that You are authorised to do so. - Unless the context otherwise requires, “Zemuria Inc.’’, “We”, “us”, “our” or “Company” or “Platform” shall mean Mercemur, mercemur.com or any of its licensees, whether now or in the future. - Zemuria Inc.enables transactions on its Platform between participating restaurants/stores/merchants/sellers and buyers, dealing in (a) food and beverages, (b) provisions, consumer goods, consumables, digital goods etc., and (c) any other products or services (“Platform Services”). The buyers (“Buyers”) can choose and place orders (“Orders”) from a variety of products and services listed and offered for sale by various merchants including but not limited to the restaurants, eateries, grocery stores, creators, other service providers (“Merchants”), on the Platform. - These Terms contain rules, regulations, policies, terms and conditions applicable to any Person who may access or use the Platform, as modified and updated from time to time. - Use of the Platform and the Services provided are subject to the rules and regulations, policies, notices, terms and conditions set forth or included by reference in these Terms. - Please read these Terms carefully before using or registering on the Platform or listing any item, accessing any material, information or Services, posting any information at or through the Platform. - As a User, the User Agreement shall be effective and binding upon your ‘acceptance’. ‘Acceptance’ shall mean Your affirmative action is on entering information as requested on the sign up page or simply by accessing or visiting the Platform. If You do not agree or are not willing to be bound by the User Agreement and our Policies (defined below), please do not enter information as requested on the sign up page and click the “Accept” button or do not seek to obtain access to, view, visit, or otherwise use the Platform (or any of its components/constituents) or any information or Services. - By implicitly or expressly accepting these Terms, You also accept and agree to be bound by applicable policies of the Platform including the Privacy Policy as published on the Platform (“Policies”) communicated to the Users by publication on the Platform. - The content on the Platform is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from taking, any action on the basis of the content on the Platform. #### Amendment - Zemuria Inc. reserves the right to modify the Platform and/or alter these Terms and/or Policies at any time and retains the right to deny access at any time including the termination of membership and deletion of the account, to anyone who the Company believes has violated the provisions of the User Agreement. - You are advised that any amendment to the User Agreement incorporated herein by reference will only be notified on the Platform on publicly accessible links and You agree by accessing, browsing or using the Platform that such publication shall immediately constitute sufficient notice for all purposes against You. The revised version/terms shall be effective from the time that the Company publishes the same on the Platform. - The Platform shall not be liable to give any prior notice to the Users for any amendments to the User Agreement, which in the opinion of the Company, has the effect of diminishing the User’s existing rights or imposing additional obligations. You understand and hereby accept that the decision, whether any proposed amendments to the User Agreement have the effect of diminishing the User’s existing rights or imposing additional obligations on the User, shall be decided by Zemuria Inc. in its sole discretion. #### Definitions - **“Affiliate”** shall mean any Person who directly or indirectly, controls, is controlled by, or is under the common control of the Platform. The term “Control” is used in the sense of the possession by a Person or a group of Persons acting in concert, directly or indirectly, of the right to direct or cause the direction of the management and policies of another Person, whether through the board of directors or ownership of voting rights by such other Person, by the Articles of Association, contract or otherwise. A Person or a group of Persons acting in concert shall be deemed to be in control of a body corporate if such Person or group of Persons is in a position to appoint or appoints the majority of the directors of such body corporate. - **“Authority”** shall mean any union, national, state, local, or other governmental, statutory, administrative, judicial, regulatory or self-regulating authority, agency or instrumentality having jurisdiction over the relevant matter. - **“Grievance Redressal Officer”** means the grievance redressal officer appointed by Zemuria Inc. in accordance with applicable Law, from time to time. - **“Information”** means and shall include any confidential and/or personally identifiable information or other information provided to the Company or other Users of the Platform or at the time of registration with the Platform, or through any email/messaging feature and shall include without limitation Your name, sex, age, email address, mailing address, phone number (if provided) or such other personal information. - **“Internal Service Provider”** shall mean logistics or any back end service providers of the Platform appointed by Zemuria Inc.that will provide various services that the Company may require in order to run operations of the Platform for example to facilitate or outsource one or more aspects of the business, product and service operations provided on the Platform, including search technology, discussion boards, payments, affiliate and rewards programs, co-branded credit cards, maintenance services, database management etc. - **“Law”** shall mean all statutes, enactments, acts of legislature, laws, ordinances, rules, byelaws, regulations, notifications, guidelines, policies, directions, directives and orders of any government and or any Authority. - **“Losses”** shall include, without limitation, losses, liabilities, actions, suits, claims, proceedings, costs, damages, penalties, judgments, amounts paid in settlement, expenses, etc. - **“Pay Facility”** means the automated electronic payment or collection and remittance facility provided by the Platform to the Buyers to facilitate payments for paid services on the Platform directly through banks or financial institution infrastructure or indirectly through payment gateway facility providers or through any such facility authorised by the Reserve Bank of India to provide enabling support facility for collection and remittance of payment. - **“Person”** shall mean and include any individual, legal entity, company, body corporate, partnership firm, association, trust, society, limited liability partnership or proprietorship, whether incorporated or not. - **“Policies”** shall mean and include the Privacy Policy and any other policies of the Platform as amended and provided on the Platform or communicated to the Users in any other way from time to time. - **“Services”** shall mean the services rendered by the Platform as may be specifically notified by Zemuria Inc.on the Platform or by other means of communication from time to time, in accordance with the applicable Law, and currently includes acting as an intermediary or a facilitator for providing a platform web and/or mobile application for enabling the users to sell their products or services online. - **“User(s)”** shall mean a user of the Platform. #### Eligibility - In order to use the Platform, You need to be 18 (eighteen) years of age or older. The Platform may only be used or accessed by such Persons who can validly enter into and perform legally binding contracts under Indian Contract Act, 1872. - Zemuria Inc.shall not be liable in case of any false information provided by the User including User’s age and the User and/or his natural or appointed guardian alone shall be liable for the consequences as per the applicable Law of the country to which the User belongs. - Zemuria Inc. disclaims all liability arising out of such unauthorised use of the Platform and any third party liability arising out of Your use of the Platform if You are a minor. #### Registration and Creation of Profile - A User is required to register and create a profile by creating a username and password or registering using mobile verification/email verification and providing necessary details about the User in order to be eligible to access the relevant Services. - You are solely responsible for maintaining secrecy and confidentiality of Your login details including Your user email, name, password and user code (if any). - The User hereby agrees and acknowledges that the Platform will grant access to any person who has obtained Your username, password and code in the same manner as it would have granted access to You and You shall be responsible for all activities conducted under Your username, password and any code. The User is responsible for maintaining the confidentiality of the User’s account access information and password, if the User is registered on the Platform. The User shall be responsible for all usage of the User’s account and password, whether or not authorised by the Merchant. - The User shall immediately notify the Platform of any actual or suspected unauthorised use of the User’s account or password. Although the Company, its directors, shareholders, Affiliates, employees, associates, contractors or agents (“Personnel”) shall not be responsible in any manner for any Losses occurring from any breach of secrecy of Your email, username, password, user code or any unauthorised use of Your account, and You shall be liable for any Losses suffered by the Platform or such other parties as the case may be, due to any unauthorised use of Your account. - You agree that the sole purpose of registering on or using the Platform is to enable yourself technically to run your legal business online, and You shall not use the Platform in any manner whatsoever for any other purpose other than as mentioned above and for purposes which are not permitted under the applicable Law. - You agree that Zemuria Inc. shall at its sole discretion reserve the right to reassign, rename, take down or modify the username and/or the sub-domain (registered by you in accordance with these Terms) at any point in time, without having to obtain your prior consent. #### User Information - You agree to provide true, accurate, up to date and complete information while signing up on the Platform or for any other purpose when prompted or requested to do so on the Platform. - Certain information You provide on the Platform in Your profile may reveal, or allow others to identify different aspects of Your private life, and more generally about You. You are expressly and voluntarily accepting the terms of the User Agreement and supplying all such information by You on the Platform, including all information deemed "personal" or “sensitive” by applicable Laws, is entirely voluntary on Your part. - For the use of our Services, You will be required to use certain devices, software, and data connections, which we otherwise do not supply. For as long as You use our Services, You consent to downloading and installing updates to our Services, including automatically, downloading and installing such updates. - You are responsible for all carrier data plans and other fees and taxes associated with Your use of our Services. We may charge You for our Services, including applicable taxes. We do not provide refunds for our Services, except as required by Law. - Zemuria Inc. shall not be responsible in any manner whatsoever for the authenticity of the personal information or sensitive personal data or information supplied by the User to the Platform or to any other person acting on behalf of the Platform. - You are prohibited from misrepresenting Your identity and agree not to represent Yourself as another User or login/register using the identity of any other Person. You are responsible to maintain and promptly update the information provided while signing up or verifying or for any other purpose on the Platform to ensure that the information provided by You is true, accurate, current, complete and not misleading at all times. - If You provide any information that is untrue, inaccurate, misleading, not current or incomplete or the Platform has reasonable grounds to believe that such information is untrue, inaccurate, misleading, not current or incomplete, or not in accordance with the User Agreement, Zemuria Inc. reserves the right to indefinitely suspend or terminate or block Your use or access to the Platform in any manner whatsoever. Should any other User or Person act upon such untrue, inaccurate, not current or incomplete information provided or verified by You, the Company, and its Personnel shall not be liable for any damages, Losses, direct, indirect, immediate or remote, interests or claims resulting from such information to You or to any third party. You hereby agree and undertake to indemnify and to hold harmless the Company, and its Personnel in accordance with the Indemnity clause contained in these Terms. - Once You have signed up on the Platform, You agree, allow and grant the Platform to gain access to Your mobile device to find and keep track of email, mobile phone numbers of other Users of the Service, Your location, inbuilt storage or other storage on Your mobile device, access to internet, control vibration, accounts on Your mobile device and such other data or information downloaded, added, edited, stored, processed, used, deleted on or from Your mobile device. #### Electronic Communication - You agree to keep Yourself updated with all data, information and communication pertaining to You made available on the Platform by Zemuria Inc.. You further agree that Your use of the Platform or provision of any data or information including any correspondence (by email or otherwise) to or by Zemuria Inc. is through electronic records and You consent to receiving communication from Mercemur.com via electronic documents including emails and/or SMS, which will be deemed adequate for service of notice/electronic record. - You understand You may have to bear/pay any charges associated with any such access (including text messaging charges for messages from Your mobile device). Our communications to You may include communication that would inform Users about various features of our services. Zemuria Inc. may also send You promotional information unless You have opted out of receiving such information. - We may need to provide You with certain communications/notifications, such as service announcements and administrative messages. These communications are considered part of the Services and Your account, and You may not be able to opt-out from receiving them. If You added Your phone number/email to Your account and You later changed or deactivated that phone number, You must update Your account information to help prevent us from communicating with anyone who acquires Your old number/email. #### General Terms - All commercial/contractual terms are offered by and agreed to between Buyers and Merchants alone with respect to products and services being offered by the Merchants. The commercial/contractual terms include without limitation price, applicable taxes, shipping costs, payment terms, date, period and mode of delivery, warranties related to products and services and after sales services related to products and services. Zemuria Inc. does not have any control or does not determine or advise or in any way or involve itself in the offering or acceptance of such commercial/contractual terms between the Buyers and Merchants. The Company may, however, offer support services to Merchants in respect to Order fulfilment, logistics, mode of payment, payment collection and other ancillary services, pursuant to the understanding between Zemuria Inc. and the Merchants. The price of the products and services offered by the Merchant are solely determined by the Merchant itself and Zemuria Inc.has no role to play in such determination of price in any way whatsoever. - Zemuria Inc. does not make any representation or warranty as to the item-specifics (such as legal title, creditworthiness, identity, etc.) of any of the Merchants. You are advised to independently verify the bona fides of any particular Merchant that You choose to deal with on the Platform and use Your best judgement in this regard. All Merchant offers/promotions and third-party offers/promotions are subject to respective party terms and conditions and Zemuria Inc. takes no responsibility for such offers or promotions. - Zemuria Inc. neither makes any representation or warranty as to specifics (such as quality, value, saleability, etc.) of the products or services proposed to be sold or offered to be sold or purchased on the Platform nor does implicitly or explicitly support or endorse the sale or purchase of any products or services on the Platform.Zemuria Inc. accepts no liability for any errors or omissions, whether on behalf of itself or third parties (including the Merchants). - Zemuria Inc. is not responsible for any non-performance or breach of any contract entered into between Buyers and Merchants. The Merchant agrees to indemnifyZemuria Inc. for any and all Losses suffered by Zemuria Inc.due to Merchant’s use of the Platform and interactions with Buyers pursuant thereto. Zemuria Inc.cannot and does not guarantee that the concerned Buyers and Merchants will perform any transaction concluded on the Platform. The Platform is not responsible for unsatisfactory or non-performance of services or damages or delays as a result of products which are out of stock, unavailable or back ordered. - Zemuria Inc. is operating an online marketplace and assumes the role of facilitator, and does not at any point of time during any transaction between Buyer and Merchant on the Platform come into or take possession of any of the products or services offered by Merchant. At no time shall Zemuria Inc. hold any right, title or interest over the products nor shall Zemuria Inc. have any obligations or liabilities in respect of such contract entered into between Buyer and Merchant. - Zemuria Inc. is only providing a platform for communication and it is agreed that the contract for sale of any of the products or services shall be a strictly bipartite contract between the Merchant and the Buyer. In case of complaints from the Buyer pertaining to efficacy, quality, or any other such issues, Zemuria Inc.’s sole responsibility shall be to notify the same to the Merchant and shall also redirect the Buyer to the consumer call centre of the Merchant. The Merchant shall be solely liable for redressing Buyer complaints. In the event You raise any complaint on any Merchant accessed using our Platform, we shall assist You to the best of our abilities by providing relevant information to You, such as details of the Merchant and the specific Order to which the complaint relates, to enable satisfactory resolution of the complaint. #### Merchant Terms - The Merchants may list and provide the details of the products/services offered for sale to the Buyers as a registered user of the Platform, however the Merchants shall not be permitted to sell any product that fall illegal in the State or Country that the user resides, and product that fall are under the list of Banned items [https://mercemur.com/banned-goods](https://mercemur.com/banned-goods) identified by Zemuria Inc. from time to time, or are otherwise prohibited for sale under applicable Law. - The Merchants agree and undertake that they are legally permitted to sell the products listed for sale on the Platform. Listings may only include text descriptions, graphics and pictures that describe your products for sale. All listed products must be listed in an appropriate category on the Platform. Soliciting business offline or outside of the Platform with the Buyers is expressly prohibited and would be considered as a breach of the User Agreement. All listed products must be kept in stock for successful fulfilment of orders. - The Merchants hereby agree and undertake that descriptions, images, and other content pertaining to the products/services is complete and accurate, and corresponds directly with the appearance, nature, quality, purpose and other features of such products/services. - The listing description of the products must not be misleading and must describe the actual condition of the product. If the product description does not match the actual product, You agree to refund any amounts that You may have received from the Buyer. - You shall not abuse or misuse the Platform or engage in any activity which violates the terms of the User Agreement. In any such case, Zemuria Inc. may suspend your account or permanently debar You from accessing the Platform. #### User Obligations You agree, undertake and confirm that Your use of Platform shall be strictly governed by the following binding principles: You shall not host, display, upload, download, modify, publish, transmit, update or share any information which: - belongs to another person and which You do not have any right to; - is grossly harmful, harassing, blasphemous, defamatory, obscene, pornographic, paedophilic, libellous, slanderous, criminally inciting or invasive of another’s privacy, hateful, or racially, ethnically objectionable, disparaging, relating or encouraging money laundering or gambling, or otherwise unlawful in any manner whatsoever; or unlawfully threatening or unlawfully harassing including but not limited to "indecent representation of women" within the meaning of the Indecent Representation of Women (Prohibition) Act, 1986; - is misleading or misrepresentative in any way; - is patently offensive to the online community, such as sexually explicit content, or content that promotes obscenity, paedophilia, racism, bigotry, hatred or physical harm of any kind against any group or individual; - harasses or advocates harassment of another person; - involves the transmission of "junk mail", "chain letters", or unsolicited mass mailing or "spamming"; - promotes illegal activities or conduct that is abusive, threatening, obscene, defamatory or libellous; - infringes upon or violates any third party’s rights including, but not limited to, intellectual property rights, rights of privacy (including without limitation unauthorised disclosure of a person’s name, email address, physical address or phone number) or rights of publicity or any other proprietary rights; - promotes an illegal or unauthorised copy of another person’s copyrighted work (see "copyright complaint" below for instructions on how to lodge a complaint about uploaded copyrighted material), such as providing pirated computer programs or links to them, providing information to circumvent manufacture-installed copy-protect devices, or providing pirated music or links to pirated music files; - contains restricted or password-only access pages, or hidden pages or images (those not linked to or from another accessible page); - provides material that exploits people in a sexual, violent or otherwise inappropriate manner or solicits personal information from anyone; - provides instructional information about illegal activities such as making or buying illegal weapons, violating someone’s privacy, or providing or creating computer viruses; - contains video, photographs, or images of another person (with a minor or an adult); - tries to gain unauthorised access or exceeds the scope of authorised access to the Platform or to profiles, blogs, communities, account information, bulletins, friend request, or other areas of the Platform or solicits passwords or personal identifying information for commercial or unlawful purposes from other Users; - engages in commercial activities and/or sales without our prior written consent such as contests, sweepstakes, barter, advertising and pyramid schemes, or the buying or selling of products related to the Platform. Throughout these Terms,Zemuria Inc.’s prior written consent means a communication coming from Zemuria Inc.’s authorised representative, specifically in response to Your request, and expressly addressing and allowing the activity or conduct for which You seek authorization; - solicits gambling or engages in any gambling activity which is or could be construed as being illegal; - interferes with another user’s use and enjoyment of the Platform or any third party’s user and enjoyment of similar services; - refers to any website or URL that, in our sole discretion, contains material that is inappropriate for the Platform or any other website, contains content that would be prohibited or violates the letter or spirit of these Terms; - harm minors in any way; - infringes any patent, trademark, copyright or other intellectual property rights or third party’s trade secrets or rights of publicity or privacy or shall not be fraudulent or involve the sale of counterfeit or stolen products; - violates any Law for the time being in force; - deceives or misleads the addressee/users about the origin of such messages or communicates any information which is grossly offensive or menacing in nature; - impersonate another person; - contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer resource; or contains any trojan horses, worms, time bombs, cancelbots, easter eggs or other computer programming routines that may damage, detrimentally interfere with, diminish value of, surreptitiously intercept or expropriate any system, data or personal information; - threatens the unity, integrity, defence, security or sovereignty of India, friendly relations with foreign states, or public order or causes incitement to the commission of any criminal offence or prevents investigation of any offence or is insulting any other nation; - is false, inaccurate or misleading; - directly or indirectly, offers, attempts to offer, trades or attempts to trade in any item, the dealing of which is prohibited or restricted in any manner under the provisions of any applicable Law, rule, regulation or guideline for the time being in force; or - creates liability for us or causes us to lose (in whole or in part) the services of our internet service provider or other suppliers. - In case of any action, omission, transaction or attempted transaction which is violative of these Terms or applicable Laws comes to Your knowledge, You shall forthwith take all steps to inform Zemuria Inc. of such violation via the report page under the respective Store or email at [support@mercemur.com](mailto:support@mercemur.com). - You shall not use any "deep-link", "page-scrape", "robot", "spider" or other automatic device, program, algorithm or methodology, or any similar or equivalent manual process, to access, acquire, copy or monitor any portion of the Platform or any content, or in any way reproduce or circumvent the navigational structure or presentation of the Platform or any content, to obtain or attempt to obtain any materials, documents or information through any means not purposely made available through the Platform. We reserve our right to prohibit any such activity. - You shall not attempt to gain unauthorised access to any portion or feature of the Platform, or any other systems or networks connected to the Platform or to any server, computer, network, or to any of the services offered on or through the Platform, by hacking, "password mining" or any other illegitimate means. - You shall not probe, scan or test the vulnerability of the Platform or any network connected to the Platform nor breach the security or authentication measures on the Platform or any network connected to the Platform. You may not reverse look-up, trace or seek to trace any information on any other user of or visitor to Platform, or any other Buyer, including any account on the Platform not owned by You, to its source, or exploit the Platform or any service or information made available or offered by or through the Platform, in any way where the purpose is to reveal any information, including but not limited to personal identification or information, other than Your own information, as provided for by the Platform. - You may not use the Platform or any content on the Platform for any purpose that is unlawful or prohibited by the User Agreement, or to solicit the performance of any illegal activity or other activity that infringes the rights ofZemuria Inc. and/or others. - You shall at all times ensure full compliance with the applicable provisions, as amended from time to time, of (a) the Information Technology Act, 2000 and the rules thereunder; (b) all applicable Laws; and (c) international laws, foreign exchange laws, statutes, ordinances and regulations (including, but not limited to sales tax/VAT and local equivalents, income tax, general sales tax, central excise, custom duty, local levies) regarding Your use of our service and Your listing, purchase, solicitation of offers to purchase, and sale of products or services. You shall not engage in any transaction in an item or service, which is prohibited by the provisions of any applicable law including exchange control laws or regulations for the time being in force. - In order to allow us to use the information supplied by You, without violating Your rights or any laws, You agree to grant us a non-exclusive, worldwide, perpetual, irrevocable, royalty-free, sub-licensable (through multiple tiers) right to exercise the copyright, publicity, database rights or any other rights You have in Your information, in any media now known or not currently known, with respect to Your information. We will only use Your Information in accordance with these Terms and Policies applicable to use of the Platform. - From time to time, You shall be responsible for providing information relating to the products or services proposed to be sold by You. In this connection, You undertake that all such information shall be complete, accurate and not misleading in all respects. You shall not exaggerate or overemphasise the attributes of such products or services so as to mislead other Users in any manner. - You shall not engage in advertising to, or solicitation of, other Users of the Platform to buy or sell any products or services, including, but not limited to, products or services related to that being displayed on the Platform or related to us. You may not transmit any chain letters or unsolicited commercial or junk email to other Users via the Platform. It shall be a violation of the User Agreement to use any information obtained from the Platform in order to harass, abuse, or harm another person, or in order to contact, advertise to, solicit, or sell to another person other than us without our prior explicit consent. You understand that we have the right, at all times, to disclose any information (including the identity of the persons providing information or materials on the Platform) as necessary to satisfy any law, regulation or valid governmental request. This may include, without limitation, disclosure of the information in connection with investigation of alleged illegal activity or solicitation of illegal activity or in response to a lawful court order or subpoena. In addition, We can (and You hereby expressly authorise us to) disclose any information about You to any law enforcement or other government officials, as we, in our sole discretion, believe necessary or appropriate in connection with the investigation and/or resolution of possible crimes, especially those that may involve personal injury. - We reserve the right, but have no obligation, to monitor the materials posted on the Platform. Zemuria Inc. shall have the right to remove or edit any content that in its sole discretion violates, or is alleged to violate, any applicable law or either the spirit or letter of these Terms. Notwithstanding this right, You remain solely responsible for the content of the materials You post on the platform and in Your private messages. Please be advised that such content posted does not reflect Zemuria Inc. views. In no event shall the Company assume or have any responsibility or liability for any content posted or for any claims, damages or Losses resulting from use of content and/or appearance of the content on the Platform. You hereby represent and warrant that You have all necessary rights in and to all content which You provide and all information it contains and that such content shall not infringe any proprietary or intellectual property or other rights of third parties or contain any libellous, tortious, or otherwise unlawful information. - Your correspondence or business dealings with, or participation in promotions of, advertisers found on or through the Platform, including payment and delivery of related products or services, and any other terms, conditions, warranties or representations associated with such dealings, are solely between You and such advertiser. We shall not be responsible or liable for any loss or damage of any sort incurred as the result of any such dealings or as the result of the presence of such advertisers on the Platform. - It is possible that other Users (including unauthorised users or ‘hackers’) may post or transmit offensive or obscene materials on the Platform and that You may be involuntarily exposed to such offensive and obscene materials. It is also possible for others to obtain personal information about You due to Your use of the Platform, and that the recipient may use such information to harass or injure You. We do not approve of such unauthorised uses, but by using the Platform You acknowledge and agree that we are not responsible for the use of any personal information that You publicly disclose or share with others on the Platform. Please carefully select the type of information that You publicly disclose or share with others on the Platform. - The Company respects the intellectual property rights of others and expects Users of the Services to do the same. We reserve the right to remove content alleged to be infringing without prior notice, at our sole discretion, and without any liability to You. We will respond to notices of alleged infringement that comply with applicable Law and are properly provided to us. If You believe that Your content has been copied in a way that constitutes copyright infringement, please report this at [support@mercemur.com](mailto:support@mercemur.com). - Zemuria Inc. charges a fee or charges, and any changes as intimated from time to time on the Platform, for registration on the Platform as Users especially for maintaining an official account, for availing services provided by Zemuria Inc. through the Platform. Currently, Zemuria Inc.charges a base fee for registration, access or maintaining an account on the Platform. Zemuria Inc.reserves the right to introduce new services including any premium or paid services or modify or discontinue any existing services provided on the Platform. Changes to the Terms or any of the Policies of Zemuria Inc.shall be published on the Platform and such changes shall automatically become effective immediately after they are published on the Platform. You are requested to visit the Terms and various Policies links on the Platform often to keep abreast of any amendments. - You confirm that these Terms hereunder (and the User Agreement) will not conflict with, result in a breach of or constitute a default (or any event that, with notice or lapse of time, or both, would constitute a default) or result in the acceleration of any obligation under any of the terms, conditions or provisions of any other agreement or instrument to which You are a party or by which You are bound or to which any of Your property or assets are subject, conflict with or violate any of the provisions of its charter documents, or violate any statute or any order, rule or regulation of any Authority that would materially and adversely affect the performance of Your duties hereunder. You have obtained any consent, approval, authorization of Authority required for the execution, delivery and performance of its respective obligations hereunder. If Zemuria Inc. suffers any Loss or damages or a claim is made by any Person against the Company or the Platform as a result of a breach or default or contravention on Your part of the User Agreement, You agree to, forthwith upon delivery of notice by Zemuria Inc., make good such Losses or damages or claim amounts suffered by Zemuria Inc.. - You confirm that there is no action, suit or proceeding pending against You or to Your knowledge, threatened in any court or by or before any other Authority which would prohibit Your entering into or performing obligations under the User Agreement. - You confirm that You shall not transfer Your account and shall not assign any rights and obligations under the User Agreement to any third party without the specific prior written permission of Zemuria Inc.. #### Action - In case of any violation by You of the User Agreement,Zemuria Inc. has the right to immediately terminate the access or usage rights of the User to the Platform without any notice and any such violative information that is displayed or submitted on the Platform may be removed immediately and completely and/or report to investigating authorities under applicable Law. - If Zemuria Inc. terminates Your access to the Platform, Zemuria Inc.may, in its sole and absolute discretion, remove and destroy any data and files stored by You on its servers and You agree and acknowledge that Zemuria Inc. or the Platform shall not in any manner be responsible and/or liable for removing or deleting such information. #### No Endorsement - We neither endorse any Merchant or the products/services offered by them. In addition, although these Terms require You to provide accurate Information, we do not attempt to confirm, and do not confirm its purported identity. We will not be responsible for any damage or harm resulting from Your interactions with Merchants. - By using the Services, You agree that any legal remedy or liability that You seek to obtain for actions or omissions of Merchants or other third parties will be limited to a claim against the particular Merchant or other third parties who caused You harm and You agree not to attempt to impose liability on, or seek any legal remedy from us with respect to such actions or omissions. #### Disclaimers - The Platform may be under constant upgrades, and some functions and features may not be fully operational. - Due to the vagaries that can occur in the electronic distribution of information and due to the limitations inherent in providing information obtained from multiple sources, there may be delays, omissions, or inaccuracies in the content provided on the platform or delay or errors in functionality of the Platform. As a result, we do not represent that the information posted is correct in every case. - We expressly disclaim all liabilities that may arise as a consequence of any unauthorised use of credit/debit cards. - Zemuria Inc. disclaims all liability that may arise due to any violation of any applicable Laws including the Law applicable to products and services offered by the Merchant. - While the materials provided on the Platform were prepared to provide accurate information regarding the subject discussed, the information contained in these materials is being made available with the understanding that we make no guarantees, representations or warranties whatsoever, whether expressed or implied, with respect to professional qualifications, expertise, quality of work or other information herein. Further, we do not, in any way, endorse any service offered or described herein. In no event shall we be liable to You or any third party for any decision made or action taken in reliance on such information. - The information provided hereunder is provided "as is". We and/or our employees make no warranty or representation regarding the timeliness, content, sequence, accuracy, effectiveness or completeness of any information or data furnished hereunder or that the information or data provided hereunder may be relied upon. Multiple responses may usually be made available from different sources and it is left to the judgement of Users based on their specific circumstances to use, adapt, modify or alter suggestions or use them in conjunction with any other sources they may have, thereby absolving us as well as our consultants, business associates, Affiliates, business partners and employees from any kind of professional liability. - We shall not be liable to You or anyone else for any Losses or injury arising out of or relating to the information provided on the Platform. In no event will we or our Personnel be liable to You or any third party for any decision made or action taken by Your reliance on the content contained on the Platform. - In no event will we be liable for any damages (including, without limitation, direct, indirect, incidental, special, consequential or exemplary damages, damages arising from personal injury/wrongful death, and damages resulting from lost profits, lost data or business interruption), resulting from any services provided by any third party or merchant accessed through the platform, whether based on warranty, contract, tort, or any other legal theory and whether or not we are advised of the possibility of such damages. - We reserve the right to do any of the following, at any time, without notice: (a) to modify, suspend or terminate operation of or access to the Platform, or any portion of the Platform, for any reason whatsoever; (b) to modify or change the Platform, or any portion of the Platform, and any applicable policies or terms; or (c) to interrupt the operation of the Platform, or any portion of the Platform, as necessary to perform routine or non-routine maintenance, error correction, or other changes. #### Intellectual Property - We are either the owner of intellectual property rights or have the non-exclusive, worldwide, perpetual, irrevocable, royalty free, sub-licensable (through multiple tiers) right to exercise the intellectual property, in the Platform, and in the material published on it including but not limited to user interface, layout format, order placing process flow, ideas, design, structure, expression, and any content thereof (except any content that is posted by the Merchants). - You recognize that Zemuria Inc.is the registered owner of the word mark ‘Mercemur’ and the logo including but not limited to its variants (“IPR”) and You shall not directly or indirectly, attack or assist another in attacking the validity of, orZemuria Inc. or its Affiliates proprietary rights in, the licensed marks or any registrations thereof, or file any applications for the registration of the licensed marks or any names or logos derived from or confusingly similar to the licensed marks, any variation thereof, or any translation or transliteration thereof in another language, in respect of any products/services and in any territory throughout the world. If You become aware or acquire knowledge of any infringement of IPR You shall report the same at [support@mercemur.com](mailto:support@mercemur.com) with all relevant information. - You may print off one copy, and may download extracts, of any page(s) from the Platform for Your personal reference and You may draw the attention of others within Your organisation to material available on the Platform. - You must not modify the paper or digital copies of any materials You have printed off or downloaded in any way, and You must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text. - You must not use any part of the materials on the Platform for commercial purposes without obtaining a Licence to do so from us or our licensors. - If You print off, copy or download any part of the Platform in breach of these Terms, Your right to use the Platform will cease immediately and You must, at our option, return or destroy any copies of the materials You have made. - You may download information presented on the Platform at Your sole risk, and without any express or implied warranty from us in relation to such information, provided that: - such information is used solely for personal purposes and not for any commercial purposes whatsoever; - no alterations or modifications of any kind are made to such information; - no further statements and warranties shall be made with regard to such information or documents containing such information for or on our behalf; - no statements and/or notifications indicating our ownership of and other legal rights and interests in relation to such information shall be removed, in part or in full; - such information is not reproduced, republished, transmitted, displayed, posted or distributed in any form or by any means. #### Payment Processing Mercemur is a commerce platform, not a payment processor. Merchants connect a payment processor account of their choice to accept payments from Buyers. The processors currently supported are Stripe, Razorpay, Dodo Payments, and Adyen. Each Merchant's contractual relationship with their chosen processor is between the Merchant and that processor; Zemuria Inc. is not a party to that contract. - When a Merchant connects Stripe, Razorpay, or Adyen, funds are paid into the Merchant's own connected processor account. Zemuria Inc. takes no fee on the charge and never holds the underlying funds. - When a Merchant uses Dodo Payments, Dodo acts as the Merchant of Record. Dodo is the seller of record on the Buyer's invoice, handles tax collection and remittance where applicable, and pays the Merchant's net proceeds on Dodo's settlement schedule. Zemuria Inc.receives a partner fee from Dodo per the Merchant's subscription tier. - Buyer card data, bank details, and other sensitive payment instrument data are collected directly by the connected processor and do not pass through Zemuria Inc.'s infrastructure. Zemuria Inc. stores only the non-sensitive transaction metadata required to display order history and trigger fulfillment. - If a Buyer disputes a charge, the dispute is resolved between the Buyer, the Merchant, and the processor under the processor's rules and the rules of the relevant card network or payment method. Zemuria Inc. may, at its discretion, surface dispute notifications in the Merchant admin but is not a party to the dispute. #### Merchant Obligations In addition to the obligations elsewhere in these Terms, Merchants who accept payments through Mercemur agree to the following: - **KYC and onboarding.**Merchants who connect Stripe or Razorpay must complete the processor's know-your-customer onboarding using accurate business and beneficial-owner information. Merchants who use Dodo Payments as MoR must complete the onboarding Dodo requires. Zemuria Inc.may suspend a Merchant's ability to accept payments if the processor reports incomplete or fraudulent KYC. - **Tax compliance.** Merchants are responsible for determining, collecting, and remitting any sales tax, VAT, or equivalent indirect tax on their sales, except where Dodo Payments handles tax collection and remittance as Merchant of Record. The configuration of tax rates inside the Mercemur admin does not transfer tax liability to Zemuria Inc.. - **Chargebacks and refunds.**Merchants are responsible for responding to chargeback notifications from their connected processor within the processor's deadlines. Where Dodo Payments is the MoR, Dodo handles chargebacks but may debit the Merchant's settlement balance for the disputed amount per Dodo's rules. Merchants are responsible for issuing refunds in accordance with the refund policy published on their Mercemur storefront. - **Prohibited goods.** Merchants must not accept payments for goods or services prohibited by their connected processor or by applicable law. Each processor publishes its own list of prohibited businesses; the Merchant is responsible for reviewing it before listing products. - **Customer support.** Merchants are responsible for providing first-line customer support for their orders, including refund requests, delivery questions, and product issues. Zemuria Inc. provides platform-level support only. #### No Platform Fee on Charges Zemuria Inc.takes no fee on a charge processed through a Merchant's connected payment processor. Mercemur is compensated through subscription and metered usage fees only, never as a share of the Merchant's sales: - For Stripe, Razorpay, and Adyen connections, the charge is created on the Merchant's own account using the Merchant's own credentials. No application fee is set and no share of the charge is routed to Zemuria Inc.. The Merchant receives the gross amount net of the processor's own payment-processing fees, and nothing further is deducted. - For Dodo Payments connections, Dodo acts as Merchant of Record and its own fees are set out in the Merchant's agreement with Dodo. That arrangement is between the Merchant and Dodo; Zemuria Inc. takes no portion of it. - Subscription and metered usage rates are published on the [Mercemur pricing page](https://mercemur.com/pricing). Those rates may change with 30 days' notice; continued use of the platform after a change constitutes acceptance of the new rate. - Metered usage is measured on storage, email sends, and API requests. The AI agent runs on a model provider key the Merchant supplies. Order count and order value are not metered, so the amount a Merchant sells does not affect what the Merchant pays. #### Payment - For all the transactions between the Merchant and the Buyer, the Merchant agrees to pay an amount equal to 0% of the transaction value (“Transaction Fees”) to Zemuria Inc.. The Merchant agrees that the Transaction Fees is subject to change and such change shall be published on the Platform from time to time. - We use third party service providers or payment gateway(s) for processing the payments made in relation to the purchase of products offered by the Merchants to Buyers. - The relevant third party service provider shall transfer the amount paid by the Buyer against an Order (after deducting the Transaction Fees) in the Merchant’s account, within 2 working days (the working days mentioned by the Third party service provider) from the Buyer being in receipt of the good/service pursuant to such an Order delivered. - In order to enable Buyers to use paid services on the Platform, Zemuria Inc. facilitates the provision of Pay Facility by a third-party service provider on the Platform, at its sole discretion. The Pay Facility shall enable automated/manual collection and remittance services using the facilities of various Indian banks, financial institutions, credit/debit/cash card brands, various third-party service providers and/or payment card industry issuers and through such other infrastructure and facilities as may be authorised by the Reserve Bank of India for collection, refund and remittance, as the case may be. The Pay Facility shall be availed in accordance with these Terms. - The Pay Facility may support payments through credit/debit cards from the banks that are available while selecting the Pay Facility as the payment method or by cash. The Pay Facility may support payments through UPI and mobile wallet payment options. However, payment mechanisms may be added or removed or suspended through any one or more banks directly or through any payment gateway facilitators and such change shall come into effect upon the same being published on such a third party service provider’s website. - The Pay Facility shall be made available to the Buyers to make payment easier. In case wrong bank account details are used by the Buyer, Zemuria Inc.shall not be responsible for loss of money, if any. In case of any technical failure, at the time of transaction and there is a problem in making payment, You could contact us at [support@mercemur.com](mailto:support@mercemur.com) however, Zemuria Inc. shall not be liable for transaction failure or payment issues. You assume sole responsibility for all risks associated with transfer of money or payments to the Merchants, whether or not such transfer or payments are done through the use of a third-party payment gateway. All disputes regarding delayed payments or failed payments must be resolved by You, and the third-party payment gateway directly. - You agree and accept that Zemuria Inc. is neither acting as a trustee nor acting in a fiduciary capacity with respect to the payment transaction by reason of providing the Pay Facility or any other method of payment to its Buyers. - While availing any of the payment method/s available on the Platform, we will not be responsible or assume any liability, whatsoever in respect of any loss or damage arising directly or indirectly to You due to: - Lack of authorization for any transaction; - Exceeding the preset limit mutually agreed by You and between "Banks"; - Any payment issues arising out of the transaction; or - Decline of transaction for any other reason. - All payment transactions are subject to approval by Your issuing bank as applicable. If Your bank refuses to authorise payment, the Merchant shall have the right to cancel the Order without any further liability. Further, You agree that we/Merchants will not be held accountable for any delays caused to the delivery in cases where the payment authorization is delayed by Your bank/financial institution. - You acknowledge and agree that You shall not use the details of credit card/debit card/net-banking or any other payment instrument which is not lawfully owned by You. - All payments made against the purchases/Services on the Platform by You shall be compulsorily in Indian Rupees acceptable in the Republic of India. The Platform shall not facilitate transactions with respect to any other form of currency with respect to the purchases made on the Platform. - The Merchants have specifically authorised Zemuria Inc.or its service providers to collect, process, facilitate and remit payments electronically or through ‘cash on delivery’ to and from other Buyers in respect of transactions through Pay Facility. - Your relationship with Zemuria Inc.is on a principal to principal basis and by accepting these Terms, You agree that Zemuria Inc.is an independent contractor for all purposes, and does not have control of or liability for the products or services that are listed on the Platform that are paid for by using the Pay Facility. Zemuria Inc. does not guarantee the identity of any Buyer nor does it ensure that a Buyer or a Merchant will complete a transaction. - You understand, accept and agree that the Pay Facility provided by Zemuria Inc.is neither a banking nor financial service but is merely a facilitator providing an electronic, automated online electronic payment, receiving payment through ‘cash on delivery’, collection and remittance facility for the transactions on the Platform using the existing authorised banking infrastructure and credit card payment gateway networks. Further, by providing the Pay Facility, Zemuria Inc. is neither acting as trustees nor acting in a fiduciary capacity with respect to the transaction or the transaction price. #### Payment Facility for Buyers - You, as a Buyer, understand that upon initiating a transaction You are entering into a legally binding and enforceable contract with the Merchant to purchase the products and/or services from the Merchant using the Pay Facility, and You shall pay the transaction price through Your issuing bank to the Merchant using Pay Facility. - You, as a Buyer, shall be entitled to claim a refund of the transaction price from the Merchant (as Your sole and exclusive remedy) in case You do not receive the delivery of the goods or services being sold by the Merchant within the time period agreed in the transaction. In case You do not raise a refund claim using the Platform features within the stipulated time, then this would make You ineligible for a refund. - You, as a Buyer, understand that refund may not be available in full or in part for certain categories of products and/or services and/or transactions and hence You may not be entitled to a refund in respect of the transactions for those products and/or services. - Except for ‘cash on delivery’ transactions, refund, if any, shall be made at the same issuing bank from where the transaction price was received, or through any other method available on the third party payment gateway’s website, as chosen by You. - For ‘cash on delivery’ transactions, refunds, if any, will be made via electronic payment transfers in accordance with the policies adopted by the third party payment gateway. - Refund shall be made in Indian Rupees only and shall be equivalent to the transaction price received in Indian Rupees. - For electronic payments, refunds shall be made through payment facility using any other online banking/electronic funds transfer system approved by Reserve Bank India (RBI). - Refunds may be supported for select banks. Where a bank is not supported for processing refunds, You will be required to share alternate bank account details with for processing the refund. - Refund shall be conditional and shall be with recourse available to Zemuria Inc. in case of any misuse by Buyer. - We may also request You for additional documents for verification. - Zemuria Inc. reserves the right to impose limits on the number of transactions or transaction price from an individual valid Credit/Debit/Cash Card/Valid Bank Account/ and such other infrastructure or any other financial instrument directly or indirectly through payment aggregator or through any such facility authorised by Reserve Bank of India to provide enabling support facility for collection and remittance of payment or by an individual Buyer during any time period, and reserves the right to refuse to process transactions exceeding such limit. - Zemuria Inc. reserves the right to refuse to process transactions by Buyers with a prior history of questionable charges including without limitation breach of the User Agreement by Buyer with Zemuria Inc. or breach/violation of any law or any charges imposed by the issuing bank. - The Buyer and Merchant acknowledge that Zemuria Inc. will not be liable for any damages, interests or claims etc. resulting from not processing a transaction/transaction price or any delay in processing a transaction/transaction price which is beyond control ofZemuria Inc.. #### Compliance with Laws - Buyer and Merchant shall comply with all the applicable Laws (including without limitation Foreign Exchange Management Act, 1999 and the rules made and notifications issued thereunder and the Exchange Control Manual as may be issued by Reserve Bank of India from time to time, Customs Act, Information and Technology Act, 2000 as amended by the Information Technology (Amendment) Act 2008, Prevention of Money Laundering Act, 2002 and the rules made there under, Foreign Contribution Regulation Act, 1976 and the rules made there under, Income Tax Act, 1961 and the rules made there under, Export Import Policy of government of India) applicable to them respectively for using the payment facility. #### Buyer’s arrangement with Issuing Bank - All valid credit/debit/cash card/ and other payment instruments are processed using a payment gateway or appropriate payment system infrastructure and the same will also be governed by the terms and conditions agreed to between the Buyer and the respective issuing bank and payment instrument issuing company. - All online bank transfers from valid bank accounts are processed using the gateway provided by the respective issuing bank which supports Pay Facility to provide these services to the Users. All such online bank transfers on Pay Facility are also governed by the terms and conditions agreed to between Buyer and the respective issuing bank. #### Third Party Links - To the extent that the Platform contains links to advertisement banners, information about outside services and resources offered by third parties, we do not give any express or implied warranties or guarantees regarding the content, services, and information provided on such linked websites. Any concerns regarding any such services or resources, or any link thereto, should be directed to the particular service or resource provider. We provide these links only for the convenience of visitors to the Platform. You can visit any and all of the linked websites entirely at your own discretion, however we shall assume no responsibility for the outcome of any such interactions. Your interactions with such third parties may be governed by their respective terms and conditions/privacy policies over which we exercise no ownership/control whatsoever. #### Limitation of Liability - In no event shall Zemuria Inc. or its Personnel or its suppliers, service providers and internal service providers be liable for any direct, indirect, incidental, special, consequential or exemplary damages, including but not limited to, damages for loss of profits, goodwill, use, data or other intangible Losses arising (in any manner whatsoever) out of or in connection with the Platform, the Pay Facility, services provided by internal service providers on behalf of the Platform or Zemuria Inc. or any other services. - Zemuria Inc. liability under all circumstances is limited to the amount of charges/fees, if any, paid by You to Zemuria Inc..Zemuria Inc., its Personnel and internal service providers and technology partners make no representations or warranties about the accuracy, reliability, completeness, and/or timeliness of any information or communication provided on or through the use of the Platform or that of the operation of the Platform or Pay Facility will be error free and/or uninterrupted.Zemuria Inc. assumes no liability whatsoever for any monetary or other damage suffered by You on account of: (a) the delay, failure, interruption, or corruption of any data or other information transmitted in connection with use of the Platform or Pay Facility; or (b) any delay, failure, interruption or errors in the operation of the Platform or Pay Facility. #### Indemnity for non-compliance or breach - You shall indemnify and hold harmless Zemuria Inc. and Zemuria Inc.’s parent, subsidiaries, its Personnel, Affiliates, internal service providers and their respective officers, shareholders, directors, agents, and employees, from and against any and all Losses, liabilities, actions, suits, claims, proceedings, costs, damages, judgments, amounts paid in settlement and expenses (including without limitation attorneys’ fees and disbursements), made by any third party or penalty imposed due to or arising out of Your breach of the User Agreement or resulting from untrue, inaccurate, misleading not current or incomplete information provided or verified by You. #### Consent and Privacy Policy - By using the Platform and/or by providing Your Information, You consent to the collection and use of such Information disclosed by You on the Platform and on the Pay Facility (if applicable), by Zemuria Inc.. The personal information/data including but not limited to the information provided by You to the Platform/Pay Facility (if applicable) during the course of You being a registered User shall be retained in accordance with the Privacy Policy published on the Platform from time to time which is incorporated herein by reference and applicable Laws including but not limited to Information Technology Act, 2000 and rules there under. If You do not agree to Your information being transferred or used in this way, please do not use the Platform. - Zemuria Inc.views the protection of User’s privacy as a very important community principle.Zemuria Inc. clearly understands that You and the personal information provided by You is one of the most important assets to Zemuria Inc.. Zemuria Inc. stores and processes the information provided by You that are protected by physical as well as reasonable technological security measures and procedures in compliance with the applicable Law. #### Breach and Termination - Without limiting other remedies that Zemuria Inc. may pursue, Zemuria Inc. may at its sole discretion take such action as it deems fit including but not limited to cancellation of the membership and deletion of the account, limit Your activity on the Platform, immediately remove Your information, or warn other Users of Your actions, forthwith temporarily/indefinitely suspend or terminate or block Your user account/membership, and/or refuse to provide You with access to the Platform or initiate any legal action it may deem fit, particularly in the event: You breach any of the provisions of the User Agreement, any of the documents, agreements between the Company and You in addition to these Terms, terms and conditions made thereunder which are incorporated therein by reference; any misuse of Your account or the Pay Facility (if utilised), in case the Company is unable to verify or authenticate any information provided by You, if the Company believes that Your actions may cause legal liability to the Company, other Users or Yourself. - No actions, omissions or decisions taken by Zemuria Inc. shall waive any rights or claims that Zemuria Inc. may have against the User. Any User that may have been suspended or blocked may not register or attempt to register with the Platform or use the Platform in any manner whatsoever until such time that such User is reinstated by Zemuria Inc.. Notwithstanding the above, if You breach the Terms or the Policies and other documents incorporated therein by reference or any other agreements entered into by Zemuria Inc. and You in addition to the Terms, Zemuria Inc. reserves the right to take strict legal action including but not limited to referral to the appropriate police or other authorities for initiating criminal or civil or other proceedings against You. You agree and acknowledge that we, in our sole discretion, without prior notification or intimation, may terminate your access to all or part of the Platform or cease to provide accessibility to the Platform, for reasons including but not limited to: - In response to the requests of law enforcement agencies or other government institutions; - In response to your own request; - The suspension or major modification of the website or any of its services; - Unforeseeable technical issues; - Occurrence of an event outside our control. All Your obligations and liabilities incurred prior to the termination date shall survive the termination of the User Agreement for all purposes. #### Grievance Redressal Mechanism - In case of any grievance, objection or complaint on Your part with respect to the Platform, other Users or Zemuria Inc., including any complaints or enquiry about suspension, termination or blocking of Your membership or right to use the Platform, You should promptly raise such grievance or complaint with the designated Grievance Officer at [support@mercemur.com](mailto:support@mercemur.com) and provide the Grievance Officer with all necessary information and/or documents to enable the Company/Grievance Officer to try and resolve the issue. - The Grievance Officer shall attempt to acknowledge your grievances/complaints within 72 (Seventy-Two) hours of receiving it. The Grievance Officer may requisite such information as he may require in order to look into the grievances/complaints for resolving the same. The Grievance Officer shall attempt to resolve the grievance/complaint within 1 (one) month of having received it. You acknowledge that in the event you fail to provide the information sought by the Grievance Officer to look into your complaint, the Grievance Officer shall not be able to proceed with your grievance/complaint, and as such, the grievance/complaint may remain unresolved. By agreeing to the Terms herein, you hereby consent and authorise the Grievance Officer to contact you on the basis of the information provided by you, for the purposes of the grievance/complaint. #### Confidentiality - All communications between the You and Zemuria Inc. and all confidential information given to or received by You from Zemuria Inc., and all information concerning the business transactions ofZemuria Inc. with any entity or person with whom it may or may not have a confidentiality obligation with regard to the matter in question, shall be kept confidential by You (whether or not such information or data has been marked as confidential) unless specifically permitted to the contrary in writing to Zemuria Inc.. - Further Zemuria Inc. may at any time disclose any confidential information on a confidential basis to any prospective and current investors, strategic or financial, partners or service providers other than other Users of the Platform. - This confidentiality obligation shall survive the termination of the agreement with and the User account of the concerned User. #### Severability - If any provision of the User Agreement or the application thereof to any person or circumstance is determined to be invalid, unlawful, void or unenforceable to any extent for any reason including by reason of any applicable Law, the remainder of the User Agreement and the application of such provision to persons or circumstances other than those as to which it is held invalid or unenforceable shall not be affected thereby, and each provision of the User Agreement shall be valid and enforceable to the fullest extent permitted by Law. Any invalid or unenforceable provision of the User Agreement shall be replaced with a provision, which is valid and enforceable and most nearly reflects the original intent of the invalid and unenforceable provision. #### Governing Law and Jurisdiction - The User Agreement and documents incorporated by reference shall be governed and construed in accordance with the laws of India. If any dispute arises between You and Zemuria Inc. during Your use of the Platform or the Pay Facility or any service incidental to the Platform or thereafter, in connection with the validity, interpretation, implementation or alleged breach of any provision of the Terms and/or any other agreement betweenZemuria Inc. and You in addition to the User Agreement and any other documents incorporated therein by reference, the dispute shall be referred to the senior management of Zemuria Inc.for conciliation. If the dispute has not been resolved, then such a dispute shall be subject to the exclusive jurisdiction of the courts in Pondicherry, Puducherry and You hereby submit to the jurisdiction of such courts. Need clarity on these terms? #### Talk to our team. Start fast, compare plans, or talk through the details with us. [Contact support](mailto:support@mercemur.com) [Read the Privacy Policy](https://mercemur.com/legal/privacy) [Read the Refund Policy](https://mercemur.com/refund) --- ## Cancellation & Refund Policy, Mercemur Source: https://mercemur.com/refund (updated 2026-09-15) Legal ### Cancellation & Refund Policy How cancellations, refunds, and seller-dispute escalations work on the Mercemur platform. 1. [Home](https://mercemur.com/) 3. [Legal](https://mercemur.com/legal) 5. Cancellation & Refund Policy Last updated: April 23, 2026 On this page 1. [Subscriptions and cancellations](https://mercemur.com/refund#subscriptions) 2. [Refunds from sellers using Mercemur](https://mercemur.com/refund#seller-disputes) 3. [How do I get a refund for my order?](https://mercemur.com/refund#how-to-get-refund) Thanks for purchasing or obtaining services at Zemuria Inc.. We express our heartfelt appreciation for having us extend our services to you. However, if you are unsatisfied with your purchase, we are here to help you with that. Please write to us at [support@mercemur.com](mailto:support@mercemur.com). #### Subscriptions and cancellations The subscriptions at Mercemur for your internet brand can be cancelled at any time and it will remain active until your active subscription expires. We will try to keep it saved for a short while within which you can re-subscribe for Mercemur and can make it live immediately. We do not offer refunds because the majority of your costs goes to server upkeep and we are striving to make Mercemur affordable for all for the community. #### Refunds from sellers using Mercemur We are a software company that helps businesses create their own internet brand. Products and services sold from these internet brand websites and e-commerce stores are not owned by Mercemur.com. Mercemur is only a technology provider. #### How do I get a refund for my order? You must have received order updates on your email which also include the seller contact details. You can also see the seller’s contact details on their website. We request you to call the seller directly from there and ask for a refund or return directly from the seller itself. However, if there are reports of fraud and other violations which you’d like to bring to our notice so that we can help you in whatever way we can (although we aren’t legally liable for the same as a technology provider), please let us know at [support@mercemur.com](mailto:support@mercemur.com). Still have questions? #### Talk to our team. Start fast, compare plans, or talk through the details with us. [Contact support](mailto:support@mercemur.com) [Read the Terms](https://mercemur.com/terms) [Read the Privacy Policy](https://mercemur.com/legal/privacy) --- ## Accessibility Statement, Mercemur Source: https://mercemur.com/accessibility (updated 2026-09-15) Legal ### Accessibility Statement Mercemur is committed to making our platform usable by the widest possible audience, including people using assistive technologies. 1. [Home](https://mercemur.com/) 3. Legal 5. Accessibility On this page 1. [Our commitment to accessibility](https://mercemur.com/accessibility#our-commitment) 2. [Conformance target](https://mercemur.com/accessibility#conformance-target) 3. [How we build and test](https://mercemur.com/accessibility#how-we-build) 4. [Accessibility features](https://mercemur.com/accessibility#features-supported) 5. [Merchant-controlled storefronts](https://mercemur.com/accessibility#merchant-storefronts) 6. [Known limitations](https://mercemur.com/accessibility#known-limitations) 7. [Alternative formats](https://mercemur.com/accessibility#alternative-formats) 8. [Report an accessibility issue](https://mercemur.com/accessibility#report-an-issue) 9. [Updates to this statement](https://mercemur.com/accessibility#updates) #### Our commitment to accessibility Mercemur believes that an online business should be accessible to anyone who wants to run one and anyone who wants to shop from one. We treat accessibility as a core product concern, not a compliance afterthought. That means we design, build, and test for people using keyboards, screen readers, voice dictation, screen magnifiers, and other assistive technologies alongside people using a standard mouse and monitor. #### Conformance target We target [Web Content Accessibility Guidelines (WCAG) 2.1 Level AA](https://www.w3.org/WAI/WCAG21/quickref/?currentsidebar=%23col_customize&levels=aaa) across the Mercemur marketing site, merchant admin dashboard, and default storefront themes. WCAG 2.1 AA is the global benchmark used by the EU Web Accessibility Directive, the US ADA/Section 508, and the UK’s Equality Act. Where we haven’t met the target yet, we say so under Known limitations below. #### How we build and test Accessibility work happens at three layers: - **Design**, color contrast, focus visibility, reduced-motion support, and keyboard affordances are part of every component spec before any code is written. - **Build**, we use semantic HTML elements (`