--- title: "Email marketing for ecommerce, campaigns and automations" description: "Send targeted campaigns, recover abandoned carts, and automate transactional emails through Resend. Audience filters, attribution, deliverability monitoring." canonical_url: "https://mercemur.com/marketing" last_updated: "2026-09-15" --- # Email marketing that's part of your store, not bolted on Resend-powered email with audience targeting, first-touch attribution, abandoned cart recovery, and per-merchant sender domains. Most stores duct-tape email marketing through a third-party tool that does not know about orders, customers, or products. The marketing tool sees email addresses. The commerce platform sees revenue. Neither sees the other clearly. Attribution becomes guesswork. Targeting becomes "everyone on the list got the same email". Mercemur ships email as a first-class part of the commerce stack. Resend powers transactional and marketing email under your own sender domain. Audience filters target real customer groups and ordering behavior. First-touch attribution links revenue back to the campaign that drove it. Abandoned cart emails know which cart was abandoned and bring the customer back to the exact products they left behind. Transactional emails (order placed, shipped, refund) carry your branding, not "Powered by" footers. You send fewer emails to more relevant audiences. Customers see emails that match what they actually want. Revenue per send goes up. ## Why Resend Resend is built for modern transactional and marketing email. The reasons it fits Mercemur: ### Per-merchant sender domains Each merchant gets their own sender domain instead of sharing a Mercemur-owned pool. Your deliverability is your own, your reputation is your own, your inbox placement is your own. ### Built-in DKIM and SPF setup guidance The admin walks you through the DNS records you need to set up. No external documentation hunt. ### Reliable delivery infrastructure Resend is the email infrastructure used by serious software teams. The deliverability is consistent, the API is clean, the webhook events are real time. ### Transactional and marketing in one place No need to split between two email vendors. Resend handles both. ### Bounce and complaint tracking Bounces and spam complaints flow back to Mercemur automatically and add to your suppression list. You do not send to addresses that have already rejected you. ## Campaigns with real targeting Pick an audience by: Customer group membership: Send only to wholesale customers, only to VIPs, only to a specific tier Ordered in last N days: Customers who bought recently Did not order in last N days: Win-back audiences Region: Customers in a specific country or shipping zone Customer signup date: Welcome new signups, recognize anniversaries Order count: First-time vs repeat buyers Combine filters to get specific. "Customers in India who bought in the last 30 days and belong to the VIP group" is a real query. ## Campaign workflow 1. 1 Pick the audience Apply filters in the campaign builder 2. 2 Compose the email Subject, preheader, body, CTA 3. 3 Preview on mobile and desktop 4. 4 Schedule or send immediately 5. 5 Send Resend delivers to each recipient under your sender domain 6. 6 Track in real time Opens, clicks, unsubscribes, and revenue come back to the admin ## Open and click tracking with first-touch attribution Every email reports: Delivery confirmation Opens (with timestamp and recipient) Clicks (with link target and recipient) Unsubscribes Bounces and complaints First-touch attribution links revenue back to the campaign. When a customer clicks an email link, then later places an order, the order surfaces the original campaign as the attribution source. See which campaigns actually drive orders, not just opens. ## Abandoned cart recovery Carts that sit untouched trigger a recovery email at intervals you configure. The email includes: The exact products the customer left behind An optional discount code A one-click return-to-cart link ### Typical sequence: 1 Customer abandons cart 2 One hour later: soft reminder ("Forgot something?") 3 Twenty four hours later: value-prop reminder ("Free shipping on orders over X") 4 Seventy two hours later: discount offer (with a configurable percentage off) Configure the timing, copy, and discount logic per store. ## Transactional emails with merchant branding Order placed. Order shipped. Refund issued. Password reset. Account created. Every transactional email carries: Your logo Your colors Your sender domain Your store voice (copy is customizable) No "Powered by" footers. The customer sees your brand, not the platform. ## Discount codes and auto-promotions The same promotion engine that powers storefront discounts powers campaign-driven discount codes: Single-use codes for VIP exclusives Multi-use codes for newsletter campaigns Auto-applied promotions for "all customers see the discount" Expiring codes for time-sensitive offers Customer-group-locked codes for tier-specific promotions Generate codes in the campaign builder, include them in the email, track redemption back to the campaign. ## Bounce and complaint handling Bounces and complaints are tracked automatically: ### Hard bounces Add the address to the suppression list permanently ### Soft bounces Retry, then suppress after repeated failures ### Complaints (customer marks as spam) Add to suppression immediately You do not send to addresses that have already rejected you. Your sender reputation stays healthy. ## Sender domain deliverability monitoring Per-merchant sender domains mean your deliverability is your own. Monitor: Bounce rate Complaint rate Delivery rate DKIM and SPF setup status Anomalies (a sudden bounce-rate spike) surface in the admin so you can act before it hurts your reputation. ## How it all comes together A complete email flow: 1. 1 Customer signs up for the newsletter on the storefront 2. 2 Welcome email fires through Resend under your sender domain 3. 3 Customer browses the catalog and abandons cart 4. 4 Abandoned cart sequence kicks in, sending three timed emails 5. 5 Customer comes back and orders 6. 6 Transactional emails fire on order placement and shipment 7. 7 Customer receives a campaign two weeks later for a related collection 8. 8 Customer clicks the email, browses, orders again 9. 9 First-touch attribution credits the campaign for the second order 10. 10 Campaign report shows which sends drove which revenue ## Email types you can send ### Welcome series Email 1: Welcome and brand introduction Email 2: Best sellers Email 3: A discount code to convert the signup ### Post-purchase Email 1: Thank you and order confirmation Email 2: Shipping update Email 3: Care or usage instructions Email 4: Review request after expected delivery ### Win-back Email 1: "We miss you" with a soft check-in Email 2: Highlight new products since they last visited Email 3: Discount offer to bring them back ### Newsletter Weekly or monthly send to engaged subscribers Highlight new products, blog content, brand updates ### Promotional Seasonal sales, product launches, limited-time offers Audience filtered by past purchase behavior ### Lifecycle Birthday emails (if you collect the data) Anniversary emails (one year since signup, one year since first order) Loyalty milestones ## Use cases ### DTC fashion brand Welcome series for new signups, post-purchase review request after expected delivery, win-back campaign for customers who have not bought in 90 days, seasonal sale to the VIP customer group. ### Software vendor Transactional emails for license key delivery, subscription billing notifications, upgrade-eligible customers receive a campaign with the new tier offer. ### Subscription box business Pre-shipment "your box is on the way" email, post-shipment "what is in your box" email with unboxing content, win-back for cancelled subscribers. ### B2B wholesale Customer-group-locked campaigns for wholesale tiers. Transactional emails confirm draft order quotes. Annual customer-anniversary emails to top buyers. ### Multi-brand operator Each brand has its own sender domain, its own campaigns, its own audience. Centralized admin for cross-brand reporting. ## Built-in compliance Unsubscribe links on every marketing email (required by anti-spam laws) Suppression list respected on every send (no double-spamming) DKIM and SPF configuration prevents spoofing Per-merchant sender reputation isolated from other merchants Transactional emails (order confirmation, shipping) do not require unsubscribe (they are transactional, not promotional) ## Frequently asked questions Do I need a Resend account? No, Resend is integrated into the platform. You connect your sender domain through the admin. Can I use my own email provider? The default integration is Resend. Custom email providers are available through the developer API on Enterprise plans. How does targeting work? The audience resolver supports filters by customer group, recent order activity, and region. Is open and click tracking included? Yes. With first-touch attribution back to the campaign. Does Mercemur handle bounces? Yes. Bounces and complaints are tracked and suppressed automatically. Can I send to non-customers (newsletter signups)? Yes. Audience filters work on customer groups and on subscriber lists. How is deliverability monitored? Per-merchant sender domain reputation tracking. Bounce rate, complaint rate, and delivery health appear in a dashboard. Can I A/B test subject lines? Yes through campaign-level splits. Can I schedule campaigns in advance? Yes. Schedule for a specific time or send immediately. Can I include dynamic content (customer name, product recommendations)? Yes through template tokens. Do you support automated flows (drip campaigns)? Yes. Welcome series, abandoned cart series, post-purchase series are all configurable. Can I use my own sender domain? Yes. Per-merchant sender domains with DKIM and SPF setup guidance. Are unsubscribe links automatic? Yes on marketing emails. Transactional emails (order confirmations) do not include unsubscribe links because they are transactional. How are SMS or push notifications handled? Email is the primary notification channel today. SMS and push are roadmap items, available on Enterprise plans through the developer API. Do you support transactional emails for non-commerce events? Yes. Account creation, password reset, custom event emails all work through the same Resend integration. Can I export my subscriber list? Yes. Through the admin API. ## Best practices for email marketing ### Set up your sender domain on day one Domain reputation takes weeks to build. Start sending under your own domain (configured with DKIM and SPF) from your first transactional email so reputation accumulates from the start. ### Warm up your sender domain gradually Going from zero sends to 50,000 sends in a day is suspicious to inbox providers. Start small. Send transactional first, then small marketing campaigns, then scale up. ### Segment audiences narrowly A blast to your entire list is the lowest-performing email you can send. A targeted send to "customers who bought a related product in the last 90 days" performs dramatically better. ### Time emails to local timezones A customer in India should receive your campaign at 10 AM IST, not 10 AM PST. Audience filters by region handle this naturally. ### Keep subject lines short and specific Generic subjects ("Big news!") get ignored. Specific subjects ("Your order has shipped, tracking inside") get opened. ### Pair every campaign with a clear CTA One CTA per email. Customers act on the email if the next step is obvious. ### Honor unsubscribes immediately Suppression is automatic in Mercemur. Do not work around it. Sending to a customer who unsubscribed damages your sender reputation and is illegal in most regions. ## Email flow ideas ### Welcome series (3 emails over 7 days) Day 0: Welcome and brand introduction Day 3: Best sellers featured Day 7: Discount code to convert the signup ### Abandoned cart (3 emails over 72 hours) 1 hour: Soft reminder 24 hours: Value-prop reminder 72 hours: Discount offer ### Post-purchase (4 emails over 30 days) Day 0: Order confirmation Day 1: Shipping update Day 7: Care or usage instructions Day 30: Review request ### Win-back (3 emails over 14 days) Day 0: "We miss you" Day 7: New products since last visit Day 14: Discount offer ### Loyalty milestone Anniversary of signup, first order, or fifth order Recognize the customer, offer something exclusive ## Related ### [Content and blog](https://mercemur.com/content) Pages and posts that bring people in. ### [Customer accounts](https://mercemur.com/customer-accounts) Profiles, groups, and order history. ### [Analytics](https://mercemur.com/analytics) What sold, to whom, and what it cost. Send your first campaign ## Start building targeted email campaigns that drive revenue. Start fast, compare plans, or talk through the details with us. [Open Email Hub](https://mercemur.com/contact) [See pricing](https://mercemur.com/pricing) [Talk to sales](https://mercemur.com/contact) ## Sitemap - [Site index (llms.txt)](https://mercemur.com/llms.txt): every public page, described - [Sitemap (sitemap.md)](https://mercemur.com/sitemap.md): every public URL with its last-modified date - [AGENTS.md](https://mercemur.com/AGENTS.md): how to build against the platform - [Developer documentation](https://docs.mercemur.com/llms.txt): API reference, CLI, MCP