An AI sales agent that knows your catalog and closes the sale

It answers shopper questions, recommends real products, and adds them to the cart, on your storefront, WhatsApp, and Instagram. Grounded on your catalog, handed to your team when it matters, measured to the last order.

Most storefront chat is either a scripted bot that cannot answer a real question or a generic AI that confidently invents products and prices you do not sell. Neither closes a sale, and the second one erodes trust the moment a shopper checks.

Mercemur ships an AI sales agent grounded on your live catalog. It only recommends products that exist, only quotes prices it can confirm, and shows them as cards a shopper can add to the cart in one tap. It runs on your storefront and in WhatsApp and Instagram from the same brain, hands off to a human when a conversation needs one, and reports a real conversion funnel so you can see what it earned.

You get a salesperson on every channel, not a chatbot that frustrates the customer you worked to acquire.

One agent, every channel

The same agent, catalog, and conversation history power your storefront and your messaging channels. A shopper who starts on the website and follows up on WhatsApp keeps the same thread.

Storefront chat

A chat widget on every page of your store. Shoppers ask, the agent answers, recommends, and adds to cart without leaving the page.

The same agent replies to WhatsApp messages. Product questions, order help, and recommendations run in the channel your customers already use.

Instagram DMs

Turn Instagram direct messages into a sales channel. The agent picks up the conversation with the same catalog and history behind it.

Add to cart inside the chat

Recommendations arrive as product cards, each with an image, title, and price. The shopper acts without breaking the conversation.

Product cards show the real image, title, and price from your catalog
An Add button places a single-variant product straight into the cart
Products with variants route to the product page so the shopper picks size or colour, never a guess
The cart total and the value the agent added update as the shopper shops
Everything runs on the same cart and pricing path as the rest of your store, so promotions and stock rules still apply

Grounded on your catalog, not on guesses

The agent searches your indexed catalog on every question and answers from what it finds. It cannot recommend a product you do not sell or quote a price it cannot confirm, and the safety rules hold no matter what persona you set.

Always current

Add or edit a product and it flows into the search index the agent queries. No manual retraining, no stale answers about a product you discontinued.

Isolated per store

Every catalog lookup is scoped to your store with a mandatory tenant filter. The agent can never surface or leak another merchant's products.

A shared inbox with human handoff

Every conversation, on every channel, lands in one inbox. Your team reads the full thread, takes over when a shopper needs a person, and releases it back to the agent when done.

One inbox for storefront, WhatsApp, and Instagram threads

Full conversation history, so a human never asks the shopper to repeat themselves

Take over and release a thread without losing context

Free-plan stores run the inbox manually before turning the agent on

Readable customer handles so your team knows who they are talking to

Agent and human replies live in the same thread

A persona tuned to your industry

Start from a vertical template for a voice that already fits your store, then edit the name, greeting, and persona. The template prefills everything, so you are customizing, not starting from a blank box.

Stella

Fashion & Apparel

A stylist voice that asks about size and occasion, then suggests complete looks.

Bella

Beauty & Personal Care

A beauty advisor that matches products to skin type and concern, and explains routines.

Remy

Home & Furniture

An interiors guide that sizes pieces to the room and coordinates a look.

Max

Electronics & Gadgets

A plain-spoken tech advisor that matches specs to how the shopper will use it.

Sage

Health & Wellness

A supportive wellness voice with strict guardrails against medical claims.

Vera

EV & Automotive

A fitment-first assistant that confirms the vehicle before recommending parts.

Measured to the last order

The dashboard shows a real conversion funnel, not a message counter. See where shoppers drop, what they add, and how much revenue the agent earned.

Opened

Conversation

Product shown

Interaction

Added to cart

Conversion funnel from opened to conversation to product shown to add-to-cart
Conversations over time and your most-added products
A breakdown of where on the store shoppers start a conversation
Revenue attributed to agent-assisted orders and the value of carts it touched

How it comes together

Turn the agent on in settings and pick a vertical persona template

Your catalog indexes automatically, so the agent knows your real products, prices, and stock

The widget goes live on your storefront; connect WhatsApp and Instagram when you want them

A shopper opens the chat and asks a question in their own language

The agent searches your catalog and answers, then shows product cards with an Add button

The shopper adds a product to the cart or is routed to the page to pick a variant

Anything the agent cannot resolve is handed to your team in the unified inbox

The dashboard shows the funnel, popular products, and revenue attributed to the agent

Use cases

Fashion boutique

The agent asks the occasion and size, shows three coordinated looks as cards, and adds a single-variant accessory straight to the cart while routing a multi-size dress to its product page.

Electronics store

A shopper describes what they need a laptop for. The agent compares two models in plain language, recommends the right tier, and suggests a compatible accessory.

Beauty brand on Instagram

A DM asking for a serum recommendation becomes a guided routine. The whole thread and the resulting order show up in the shared inbox.

Busy support team

The agent handles the repetitive product and order questions. When a shopper needs a human, the team takes over the thread and hands it back when resolved.

Frequently asked questions

A chat assistant that lives on your storefront and answers shopper questions, recommends products, and helps them add items to the cart. It is grounded on your live catalog, so it talks about your real products, prices, and stock, not made-up ones.

No. The agent can only recommend products that exist in your catalog and only quotes prices and details it can confirm. Safety rules are always enforced on top of whatever persona you set, so a custom voice can shape tone but never removes the guardrails.

The storefront chat widget out of the box, plus WhatsApp and Instagram direct messages. The same agent, catalog, and conversation history power every channel, and all conversations land in one shared inbox.

Yes. The agent shows product cards with an image, title, and price, and an Add button places the item in the cart directly. For products with multiple variants it routes the shopper to the product page to choose, so it never guesses a size or colour.

Any conversation can be handed off to a human. Your team sees the full thread in the unified inbox, takes over, replies, and releases it back to the agent when done. Nothing is lost in the switch.

Yes. Pick a vertical template (fashion, beauty, home, electronics, health, or automotive) for a tuned voice and greeting, then edit it. The template prefills the name, greeting, and persona so you start from something that already fits your store.

A conversion funnel from opened to conversation to product shown to add-to-cart, a conversations-over-time trend, your most-added products, a breakdown by page, and revenue attributed to agent-assisted orders. It is a full analytics view, not a message counter.

Your products are indexed into a search index the agent queries on every question. When you add or edit products, they flow into the index, so the agent stays current without manual retraining.

Yes. Every catalog lookup is scoped to your store with a mandatory tenant filter, so the agent can never surface or leak another merchant's products.

The agent responds in the shopper's language and adapts to how they write, so an international storefront does not need a separate setup per market.

The AI agent is a paid capability. Stores on the free plan keep the shared inbox and reply to shoppers manually, so you can still run conversations before you turn the agent on.

Turn it on in settings, pick a persona template, and it is live on your storefront. Connecting WhatsApp or Instagram takes a few more minutes to authorize the channel.

Quick reference

AI sales agent grounded on your live catalog. Storefront widget plus WhatsApp and Instagram from one brain. In-chat product cards with add-to-cart, single-variant only so it never guesses. Shared inbox with human handoff. Six vertical persona templates you can edit. Conversion funnel, popular products, and revenue attribution. Catalog isolated per store with a mandatory tenant filter. Available on paid plans; free stores reply manually through the same inbox.

Optimize

Experiments and conversion work on live traffic.

Customer accounts

Profiles, groups, and order history.

Analytics

What sold, to whom, and what it cost.

Ready to sell in the chat?

Put an AI sales agent on every channel.

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