Test everything. Grow profit, not guesswork.
Run experiments on price, content, offers, shipping, and checkout, and see which version earns the most profit per visitor. Because the platform owns the whole stack, the numbers are exact, not estimated.
Most testing tools sit on top of your store as scripts. They estimate profit from numbers they cannot see, they lock price and checkout testing behind an expensive plan, and they fight the storefront cache, so shoppers catch a flash of the old price before the test version loads.
Mercemur runs experiments natively. It holds your real prices, cart, checkout, orders, and product cost in one place, so every test measures true profit per visitor from your actual costs. Price and checkout testing are on from day one, and the winning version is chosen on the server before the page paints.
You get decisions you can trust, not a dashboard of estimates.
Test the whole funnel
From the moment a visitor lands to after they buy. Every stage of the journey is a lever you can test or personalize.
Content
Headlines, hero sections, and page content. Test what a visitor reads from the moment they land.
Pricing
Product prices, subscription prices, and per-currency prices. Find the price that earns the most profit per visitor.
Offers
Automatic discounts and gift-with-purchase. Test the incentive that lifts the order without giving away margin.
Shipping
Flat rates and free-shipping thresholds. Turn shipping into a profit lever instead of a cost.
Checkout
Order bumps, reassurance copy, and trust badges. Turn more carts into orders.
Post-purchase
One-click upsells charged to the saved card after the order. Make more on every sale.
Profit per visitor, measured for real
Other tools estimate what a test earned. Mercemur knows. Because your real cost, discount, shipping, and tax all live in one system, every experiment reports true profit per visitor and holds a high bar before it calls a winner.
- Deterministic profit per visitor, computed from your real product cost, discounts, shipping, and tax, not an estimate.
- Bayesian and frequentist statistics with a sequential correction, so you are not fooled by an early peek.
- A sample-ratio guard that flags a broken split instead of quietly reporting a wrong winner.
- A minimum-runtime gate, so a test never declares a winner on a day of noise.
- Results broken down by device and country, not just one blended number.
Describe a test. Understand the result.
You do not need a growth team to run experiments. Describe the test you want in plain words and it is built for you, ready to review and launch. When results come in, ask why a version is winning and get an answer grounded in your actual numbers.
Build it from a sentence
Type "try 10% off hoodies for mobile shoppers" and get a valid experiment draft, the right type and change, filled in and ready to launch.
Ask what happened
Ask which version is winning and why, in plain language, answered from this experiment's real results, never a made-up story.
The right experience for every visitor
Target a test to the visitors that matter, by new versus returning, device, traffic source, or customer group. Or turn a winner into permanent personalization, so the right audience always gets the right experience without an ongoing split.
Fair by design
The features that other platforms gate behind their most expensive tier are on from the start, and the platform never profits from your wins.
- Price testing and checkout testing on every plan, not locked behind an expensive enterprise tier.
- Zero transaction fees. The platform never takes a cut of the sale a test helped you win.
- Server-side, flicker-free assignment. The right version is chosen before the page paints, so a shopper never sees the old price flash to the new one.
- One sticky experience per shopper. A returning visitor always sees the same version, never a jarring flip.
Frequently asked questions
Test your way to more profit per visitor.
Start fast, compare plans, or talk through the details with us.